the announcement is the easy part. i do what comes after ↳ @DeblockApp: 0 → 100k+ users ↳ @Ledger: card launch, us & de ↳ 200+ partnerships
Paris
Joined November 2022
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SoftBank lost $7bn last quarter
$3.7bn of it is power equipment for US AI data centers, ordered before the final specs were agreed ($2.9bn already paid, non-refundable)
same mistake at every scale: commit first, test later
i'd rather test one small offer with a partner's customers than negotiate a big launch on assumptions
writing this from Japan, where the gardens have never pivoted
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Binance users in France, Spain, Italy and Poland just got a deadline
Nov 29: fees on whatever is left
Dec 31: accounts closed
a forced migration with a date on it, that almost never happens in crypto acquisition
most MiCA-licensed apps will answer with a signup bonus
the one that wins ships a guided transfer in: right network, right address, first deposit visible in minutes
people don't drop at signup, they drop at the first transfer
we'll see who built for it
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Would they buy again at full price?
A question I had to ask myself a lot before scaling ecommerce campaigns. If every order needs another discount or some other incentive, is your advertising or product strategy really winning?
Whether it’s ecom, software, or any other business, it can be easy to dump money into high volume paid media and see the numbers come in, but eventually you’ll need to figure out how to keep them without the incentive.
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300+ partnerships across Deblock, Ledger and many more taught me one thing: the announcement is the easy part
before signing, agree on who does the work after, and what should change for users
otherwise each team assumes the other one turns the tweet into adoption
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underrated part of Anthropic's Google Cloud launch: companies can pay for Claude on their existing Google Cloud bill, and it counts toward their cloud commitment
a team can want your product and still never get the spend approved
if your buyer already has a cloud budget, sell inside it
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i started the @DeblockApp partnership in French Polynesia
seeing a local say it changed banking out there hits different
having the same bank as someone in Paris when you live 16,000 km away should just be normal
working on the same idea for AI now... tba
En Polynésie, Deblock a révolutionné l'environnement bancaire (je pèse mes mots)
Nous faisant passer d'une ambiance soviétique à une situation similaire, voire meilleure qu'en Europe
Je prédis que @neverlessapp va suivre la même trajectoire pour l'investissement patrimonial
Mark my words
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First Champions League night of the season.
Some people leave for the tax. I stay for this.
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2020: you launch a product and buy ads.
2026: you launch a product and about 20 creators decide whether it exists.
Most founders still budget like it didn't, then wonder why paid stopped working.
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I ran GTM for cards at @Ledger .
The card itself is about 5% of the work.
The other 95% is issuers, BIN sponsors, scheme rules, compliance sign off, and roughly 40 edge cases living in one spreadsheet that a single person fully understands.
Everyone treats fintech as a design problem. It's a logistics business wearing a design system.
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The best job I ever had, I was underqualified for.
Everyone in that room knew more than me. Nobody said it out loud, and nobody asked me to leave either.
I spent months waiting to get found out. That was the whole point.
The roles that look best on LinkedIn and the roles that actually build you are almost never the same one.
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Europe doesn't have a talent problem.
@Revolut @Adyen @Klarna @Ledger @MistralAI @DeblockApp. All world-class, all under-narrated.
American companies ship a changelog and call it a revolution. We ship a revolution and call it a changelog.
Build loud.
Spent 2.5 years building Deblock's marketing and community from zero. Launch, first users, first 100K.
Now more than 1 in 8 dollars spent on a crypto card worldwide runs through it.
Proud of this team. Let that sink in indeed 🔲
We never share Deblock’s numbers. Not because we can’t. Because competitors don’t need free data, and vanity metrics don’t build companies. Today, we’re breaking that rule. Once.
🎉 €1B in total card volume.
📈 Growing 20% MoM.
💳 €100M+ monthly volume.
That last number matters. That’s >13% of GLOBAL crypto card volume. In other words: more than 1 in 8 dollars spent on a crypto card worldwide runs through Deblock.
Let that sink in.
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Tiokay retweeted
A startup idea that only works if there are already a significant number of people using it is not a valid startup idea. There has to be some subset of users who need what you're making so desperately that they'll use it even if no one else is.
Tiokay retweeted
The shift is just getting started.
Nobody's ready for @Memory_agent 👀
Team's cooking fr @Tiokay_ @taro_ydz @L3KKRL
At Omnipresent, We incubate. We build.
Introducing our first product a marketing tool that enables an entirely different way of operating.
Our CTO @taro_ydz developed an in-house stack using @openclaw, @Kimi_Moonshot, and @claudeai built to move faster, hit harder, and scale beyond what off-the-shelf tools allow.
What it unlocks:
– Sharper, faster marketing execution
– Distribution that scales beyond the obvious channels
– High-leverage creative angles that compound
- Marketing analytics and data you can trust
And this is just an experiment.
We are working on AI dashboard with new layers of insights , network scale effects , and a UI/UX bar that keeps moving up.
This is what building from the inside out looks like.