President, @MxGroup | B2B Marketer | Dedicated To Creating Emotionally Resonant Brands | Fostering Spaces To Promote New Talent Perspectives | Leader By Example
Greater Chicago Area
Joined March 2008
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Happy #VeteransDay!
On this day, I find myself reflecting on the huge impact of those who have served our country. One such person is my own grandfather - pictured below - who left an enduring legacy of sacrifice in the #USArmy.
To all #Veterans, thank you for your service.
Organizational #silos prevent #MarketingStrategy from reaching its fullest potential.
When teams in a given channel can't see what other channels are doing, #collaboration opportunities are wasted, and contradictory messaging results.
@georgehuff adage.com/article/marketing-…
There's a strong link between #branding and #SocialImpact.
One of the most impactful ways that a brand can highlight its values is by participating in #nitiatives that align with them.
#BrandValues aren't theoretical - they're active.
@Forbes forbes.com/sites/britneyport…
November 10th marks the 246th birthday of the U.S. #MarineCorps.
The Corps was one of the most rewarding chapters of my life, and my experience there was foundational to my success - both as a #leader and a civilian.
I love the #Corps - I wouldn't be who I am without them.
Despite major changes to the #B2B industry, too many companies still depend on outdated B2B #marketing approaches.
These approaches just don't align with the dynamic nature of today's market.
It's time to update your B2B playbook.
@MarketingEds #DX marketing-interactive.com/st…
Tip No. 1: "Shout your #CoreValues from the rooftop."
In other words, your organization's values should be embedded into all aspects of business - including #CustomerInteractions.
Keep values apparent in all business communications.
@TAB_Boards #CX entrepreneur.com/growing-a-b…
In the #B2B realm, #BrandAssets matter for two critical reasons:
1. They make buyers more likely to remember your #marketing efforts.
2. They help buyers find your brand more easily - whether that's online, while buying, or somewhere else.
@Adweek adweek.com/brand-marketing/b…
Today's #consumers use a spectrum of channels to make purchases.
What #marketing teams do to keep up?
Become omnipotent across channels. At the end of the day, ease is going to play a critical role in the consumer #DecisionMaking process.
@McKinsey mckinsey.com/about-us/new-at…
#AudienceData is a critical tool for #B2B #marketing campaigns.
This data offers a wealth of information, from #IntentSignals to #BrandAffinities.
If you're a marketer, take time to learn how to harness the power of audience data.
@adexchanger adexchanger.com/content-stud…
"If your clients are focused on tomorrow, you need to be focused on next year and the year after next."
#Marketers who anticipate & prepare for the future are positioning themselves to thrive.
@PauleannaR #Marketing #ForwardThinking #ClientCentricity forbes.com/sites/pauleannare…
While the #marketing industry has generally embraced #AI, many #marketers don't know exactly how to adjust to the swift growth of this #tech.
The best thing we can do in response to this uncertainty: nurture an attitude of curiosity toward AI.
@Forbes forbes.com/sites/amyshoentha…
#LinkedIn's new AI-driven tool, #Accelerate, is designed to help #B2BMarketers improve their targeting.
Users can expect a shift to more tailored content, better curated connections, and an improved offering of industry #insights.
@trishlaostwal adweek.com/brand-marketing/l…
Is there utility in bringing #HumanCentricity to #B2B marketing?
Yes! Don't forget, there are people like you and me behind every B2B brand. If we lean into #HumaCentricity, we just might redefine the future of B2B #marketing.
@martechismktg martechseries.com/mts-insigh…
Building a #CustomerCentric culture starts with nurturing #EmployeeAppreciation.
The most engaged and successful #employees are those who feel recognized, valued, & supported. What's holding you back from investing in your teams? @MylesSuer cmswire.com/customer-experie…
While #AI alone may not revolutionize the #B2B #PR space, #PredictivePR powered by AI might.
@LoraScratch discusses the role of AI in B2B PR, predictive B2B PR strategies, and data-driven thought leadership. cmswire.com/digital-marketin…
Service design & experience design are both relevant to #CustomerSuccess.
#ServiceDesign = Bigger Picture
#ExperienceDesign = Smaller Picture
These two disciplines should complement each other to create a unique and coherent #CX. @mentalmarketer cmswire.com/customer-experie…
The web of relationships, services, and solutions that characterize #B2B interactions can make #Branding convoluted & overwhelming.
What are the best strategies for coordinating a meaningful #BrandArchitecture for B2B companies?
@Marketingweek marketingweek.com/rs-group-b…
It was a true honor to attend @brayleino's 50th birthday celebration in England a couple of weeks back.
I feel immense privilege to have been invited to this celebration and a constant gratitude for our #partnership.
#BrayLeino #Trust
Strong #CX programs hinge on the ability of teams to look at #data and do something meaningful with it.
This is a time for B2B leaders to get creative: what exactly are YOUR business's measures of #CustomerSuccess?'
@Spiceworks #DataAnalytics spiceworks.com/marketing/cus…
"All #marketing is growth marketing; otherwise, what’s the bother?"
Focusing on #growth means highlighting #CustomerCentricity, agility, and #DigitalTransformation - NOT budget savings.
@forrester @Forbes #BusinessGrowth #B2B forbes.com/sites/forrester/2…