On the pulse of play since 1984. We've got the latest on all the breaking toy, game, and kids' entertainment news. #pulseofplay

New York, NY
Joined April 2009
Holiday retail sales are headed for the $1 trillion mark. NRF expects November and December sales to rise 4.2% to $1.013 trillion as consumers keep spending — while watching their budgets closely. toybook.com/nrf-forecasts-1-…
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What makes a holiday hit at Hamleys? 🎄 The Toy Book went inside the legendary London toy store for a look at its 2026 Festive 15 — and the squishies, J-Pop, collectibles, kidults, and play patterns shaping the list. toybook.com/hamleys-festive-…
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