
On the pulse of play since 1984. We've got the latest on all the breaking toy, game, and kids' entertainment news. #pulseofplay
New York, NY
Joined April 2009
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Residents of the Hundred Acre Wood join @TyInc's Winnie the Pooh collection, now available at select retailers. #ty #beaniebabies #winniethepooh
toybook.com/ty-winnie-the-po…
🎬 @Magnatiles is building its brand beyond the toy box with the debut of its first-ever animated series. #magnatiles #toynews
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The horror continues as @SpinMaster adds classic @ParamountPics horror movies to its Hellbreak TCG. #movies #horrors #tradingcards
toybook.com/hellbreak-paramo…
As @TheFastSaga celebrates its quarter-century milestone, @PMIToys is shifting gears with a supercharged surprise-box series. 🛞 🔥 #fastandfurious #toynews
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A new line of @DrSeuss merchandise is sprouting up at @fivebelow, featuring the cutest conservationist ever created: The Lorax. 🌳 🍃 @TheLorax #fivebelow #toyindustry
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Mix Licensing Group is named the licensing agent for @TheAlphaGroupUS's building-block division Wiseblock. #buildingtoys #licensing #gaming
toybook.com/mix-licensing-gr…
🦷 @Magnatiles is teaming up with @burstoralcare to help little ones build healthy habits. #magnatiles #toynews
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📒 @Whatnot is getting a head start on 2027 with a new consumer report exploring what’s next for toys, games, and collectibles. #whatnot #toyindustry
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Holiday retail sales are headed for the $1 trillion mark.
NRF expects November and December sales to rise 4.2% to $1.013 trillion as consumers keep spending — while watching their budgets closely.
toybook.com/nrf-forecasts-1-…
Barbie is on the move! @Mattel reveals the Barbie is Moving campaign, featuring activations, events, and partnerships. #barbie #mattel #dreamhouse
toybook.com/barbie-dreamhous…
Hasbro's momentum continues as the company's Q3 earnings reflect a 15% revenue spike and wins across Wizards of the Coast and Digital Gaming, Consumer Products, and Entertainment...
toybook.com/hasbro-q3-2026-e…
🛞 ❄️ @hesstoytruck is heading into the holiday season with two first-timers in tow. #hesstoytruck #toynews
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Rockin' out with new upgrades and designs is @sternpinball's AC/DC Remastered game machines. #acdc #music #games
toybook.com/ac-dc-remastered…
Look out, Los Angeles. @TheToyAssoc is officially heading back to the city in 2027 for another round of toy previews. 📚 #latoypreviews #toyindustry
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Consumers can expect a new range of Yu-Gi-Oh!-branded products thanks to a licensing deal between @Konami and Intimo. #yugioh #apparel #licensing
toybook.com/yu-gi-oh-intimo-…
As @CatInTheHat heads back to the big screen, @JustPlayToys is unleashing a terrifically troublesome toy line inspired by his new film. 🐾
@DrSeuss #thecatinthehat #toynews
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What makes a holiday hit at Hamleys? 🎄
The Toy Book went inside the legendary London toy store for a look at its 2026 Festive 15 — and the squishies, J-Pop, collectibles, kidults, and play patterns shaping the list.
toybook.com/hamleys-festive-…
Lara Croft is back on the scene with a new action figure collectible from @mcfarlanetoys. #tombraider #laracroft #videogames
toybook.com/mcfarlane-toys-l…
The Star Wars and Marvel universes collide with @LEGO_Group's latest LEGO Ideas Challenge. #lego #starwars #marvel
toybook.com/lego-star-wars-m…
It's another record-setting year for @bleurope as the event celebrates its largest exhibitor lineup to date. 🎉 #ble #toyindustry
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