Creating unique, entertaining, and high-quality content that converts for your brand. ✉️: [email protected]
Seattle, WA
Joined April 2023
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I leaned into the fact that people HATE AI slop posters to show off Canva's new (and way better) AI creation tool.
Formula: hook 'em with a unique camera POV and a relatable shared hatred for AI slop -> show them there's a better way.
POV you peek at a brand's ad library, they have 120 ads running, and the top 20 look like this 😳 (green are mine).
Apologies to all of you who have been personally victimized by my Talkiatry ads 🤣 .
By many definitions, I'm a bad UGC creator. I've never sent a pitch. I'm not on the apps or TTS. My personal brand = maybe 2 tweets a week 🤣. And yet...
I just clocked $45k over the last 2 months from UGC alone 😳. I'll scream it from the rooftops y'all...IT'S THE CONTENT!!!
I had a client move over their creator management to Trybe and this platform is absolutely killing me. Is there no way to have email notifications of new messages or approvals? Does anyone else find it SO un-user-friendly? 😭😭😭
The brand came up with this concept and I just love how it came together. Every mom wants their kid to text them 😆. This is a take on a gifting campaign that doesn't require any of the cheesy fake acting (which I tend to hate 😅). #ugc #ugcexample
A lil CapCut hack I discovered last week. Sometimes there’s something in your shot that sneaks in and is super distracting (in my case…bird poop 🤣). This AI remove tool is like a magic eraser that does a decent job of blending it out. Did you know this one?? #ugc
Added a new little toy to my collection and am having fun figuring out ways to use it 😆. Filming from unexpected POVs is one of my fav ways to keep videos interesting and this little $70 action cam can go lots of places my phone can't. Anyone else have one of these??
Looove going into my saved ads board on Foreplay and seeing that my ads are still running and have been for 100+ days. We don't always get a ton of metrics from brands, but this is pretty solid validation that the ads are working 😆.
We love a good ol' walk-n-talk video. It feels very spur-of-the-moment (even though it takes 20 min of positive self-talk and a beta blocker to get me to do it 😂 kidding...kind of). This hook instantly shows the products USP while the outdoor walking keeps their attention
Just lil' ol' me on Canva's feed of 2.6M followers 🥰.
If you told 2023 Kelly that she'd be here now, she'd either think you were lying, or be like, "well, yeah...duh" because she's always been a little delulu 😉✨.
Here's your sign to be delulu and KEEP GOING! 🩵 #ugc
I wish I had all the time in the world to make more fun little organic concepts like this one because they really are my fave 😆. Some days I miss my former life working in the fashion world (though very rarely 😅). #ugcexample
10/1 hits and the UGC world be like:
📣🚨‼️Q4 Q4 Q4 Q4‼️🚨📣
Meanwhile I be like:
Pumpkin patches! Halloween! Taking Dec. off for cozy family time!
By all means, maximize your $$ this time of year, but don't run yourself ragged bc the internet makes you feel like you have to...
Me: "Wow...I had one of my highest paying months ever...maybe I treat myself to something..."
Universe:
💥 $3000 vet bill
💥 $1000 mechanic bill
🫠
If you're not getting inspo from organic TikToks, plzzzz start today. This concept was pulled straight from there, and has quickly jumped to the top of of the ad account.
Shoutout to my lil' Wilms for putting up with me 🥹. So glad she's feeling better now. #ugcexample
If you trust your creator, LET 'EM RIP. I worked with this brand back in May but I reached back out in August because the garden was going crazy and I proposed to send them a ton of raw footage of me just raving about it (bc I ❤️ it). They edited it, and now it's a winner 🥇
Shout out to the brands that give grace when things come up ❤️. Our sweet Wilma had a big health scare this week and I had to push some projects, but knowing they had my back took off so much stress. We're not saving lives...we're making ads 😅. Plz remember to be human ha
🥹 some of the best in the biz right here!
If you're wondering what us creative strategists want when you're reading our scripts, here are some creators to take inspo from:
@UGC_KellyJ
@ugcbree
@ugcwithsophie
@creatordamon
@cre8tivestef
They put their personalities into the script, they use emotion, they use hand movements and they use facial expressions to deliver the script just as it should be
Number 1 tip I can give: READ THE SCRIPT MULTIPLE TIMES BEFORE FILMING. ✨
