Vantage Marketing

A four-hour weekly meeting cut to 90 minutes. A holiday workload that grew from 10 new SKUs to 50. How the team brought order to the launches, in this week’s After Hours. vbuscon.com/blog/posts/after…

Crafty Ramen went from about 150 retail doors to 6,400 in four years, scaling production from 2,500 to 55,000+ bowls a week (PR Newswire). We think supply readiness is launch readiness. #GTM Source: prnewswire.com/news-releases… Free scorecard: vbuscon.com/launch-readiness…

Oishii grew from 20 to 65 Sprouts stores and is headed to 500+ retail locations by year end (PR Newswire). We like proving a retailer first, then scaling with it. #GoToMarket Source: prnewswire.com/news-releases… More from us: vbuscon.com/?utm_source=x&ut…

1,000 new units sold. 700 lost on your core item. Real gain: 300, plus the cost of another SKU. Is your line extension growth or clutter? vbuscon.com/blog/posts/line-…

Grocery Dive asked one grocer's AI assistant for a Thanksgiving basket for 10 and got 51 items for just over $202. We think simple shoppable lists still beat chatbots for now. #AIShopping Source: grocerydive.com/news/more-th… More from us: vbuscon.com/?utm_source=x&ut…

Blended margins hide which channel is losing you money. Our free GTM Gut Check shows where the cash really goes: unit economics by channel, MOQs, freight, and what you've earned before adding the next door. vbuscon.com/gtm-gut-check?ut… #CPG

Holiday-shopping content on TikTok rose 263% from August to September, per Modern Retail. We think holiday discovery now starts well before Black Friday. #SocialCommerce Source: modernretail.co/marketing/br… More from us: vbuscon.com/?utm_source=x&ut…

Your customers already wrote your best sales copy. Get permission, then use their exact words where buyers decide. vbuscon.com/blog/posts/turni… #CPG

Getting recommended in AI answers takes the same basics as good search. Fix your product and FAQ pages first, then earn independent coverage. vbuscon.com/blog/posts/our-r… #Ecommerce

General Mills says about 90% of shoppers take extra steps to keep cereal fresh, so Cheerios now has a resealable bag (Food Dive). We think packaging fixes are brand building. #Packaging Source: fooddive.com/news/General-mi… More from us: vbuscon.com/?utm_source=x&ut…

72% of Uncrustables users said they'd eat it more often if it had a refrigerated option, per Smucker via Food Dive. We see listening to shoppers as the best product brief. #ProductStrategy Source: fooddive.com/news/Smucker-Un… More from us: vbuscon.com/?utm_source=x&ut…

Most launches that stall don't fail on the product. 12 questions, six areas, about three minutes. Here's what our Launch Readiness Scorecard scores and how to use your result. vbuscon.com/blog/posts/launc… #CPG

86% of consumers say price and quality must align, per AlixPartners' 2026 Consumer Sentiment Index. We think every price point needs a quality story behind it. #Pricing Source: alixpartners.com/newsroom/pr… More from us: vbuscon.com/?utm_source=x&ut…

Shoppers read your price before your label. Free worksheet: pick a position, build a price ladder, and test the math backward from the shelf price, trade spend included. vbuscon.com/price-position-w… #CPG

Circana says food and beverage item prices rose just 0.9% in the latest four weeks, while product mix added another 0.8%. We read that as mix, not price, doing more of the work. #Pricing Source: circana.com/post/cpg-demand-… More from us: vbuscon.com/?utm_source=x&ut…

The money mechanics differ by retailer. Do the math for each channel you intend to penetrate. vbuscon.com/blog/posts/whole… #CPG

NA is still growing while traditional alcohol declines, but NA beer has slowed. Our read: fund repeat purchase and a clear price tier before chasing distribution. vbuscon.com/blog/posts/our-r… #Beverage

60% of shoppers visit independent grocers at least occasionally, per NGA and The Feedback Group. We see independents as a real shelf for emerging brands. #Grocery Source: nationalgrocers.org/news/new… More from us: vbuscon.com/?utm_source=x&ut…

NRF forecasts November-December retail sales will rise 4.2% to $1.013 trillion, per Progressive Grocer. We think shoppers will spend, but only where the value is clear. #Retail Source: progressivegrocer.com/trade-… More from us: vbuscon.com/?utm_source=x&ut…

A distributor yes is not an order. UNFI and KeHE deliver your product. They don't sell it. Orders start when a buyer authorizes the item and shoppers buy it. Who creates that pull, and what a broker really costs: vbuscon.com/blog/posts/distr… #CPG