Founder @VicariousPR. Does game marketing things. Particularly fond of turn-based RPGs. Michael {at}https://nitter.gq/t.co/tWUWs4HkHN
USA
Joined October 2017
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15 years ago, my high school math teacher told me that I was "dumb and would never amount to anything". Three years ago I took the terrifying plunge and started my own business. Today I got to see the house I am building for my amazing wife and children. #mondaymotivation
Asked my wife if she had any of the kids candy joking that my blood sugar was low. She literally scoffed and said yeah sure it is. 😭
Wrote a quick blog about AI game cloning and the threat it brings to public demos
Could AI see the decline of Steam demos?
A new blog is up discussing AI game cloning and how developers now need to weigh the pros and cons of having a public demo.
Curious what developers think. Are you reconsidering how early you make your games publicly playable, or do you think the benefits of demos still comfortably outweigh the risks?
vist.ly/5qdkt
Michael Brown retweeted
Another great piece of coverage secured for our friends at Mechanistry for Timberborn. 🦫
Polygon has featured Timberborn in its look at why 2026 has been the best year for city-builders in decades, highlighting the game’s wonderful premise, deep water management, and the launch of 1.0 earlier this year.
Always good to see a partner standing out in a competitive genre, especially in a year packed with great city builders.
Read the full piece 👇
vist.ly/5huzd
ALT 2026 Has Been the Best Year for City-Builders in Decades
Michael Brown retweeted
We're thrilled to premiere our first story trailer for GRAFT. Who, or what, will you be when you escape?
I love Ryan, but he was never right for the Kratos role and I think they realized this into filming. The whole thing smells of an excuse to recast. I think Djimon Hounsou would nail it; his on screen intensity can be massive.
Michael Brown retweeted
It's that time again! Next Fest week is in full swing. We’re thrilled to support Daedalic’s beautifully cozy new game Woodo during Steam Next Fest.
Step into a charming wooden diorama world, uncover tiny details, and enjoy a peaceful puzzle experience full of warmth, texture, and heart.
Play the demo now on Steam!
store.steampowered.com/app/2…
What drives me crazy about this is the fact that the handling of the marketing of this game was terrible. It was nowhere. Massively underserved from the publishing side, considering what a gem of a game it is. Another sad and frankly avoidable story.
Microsoft has reportedly shut down South of Midnight and We Happy Few developer Compulsion Games. bit.ly/4uA4tuo
The GOW Laufey discourse is incredibly stupid. The argument that the criticism isn't gender based is silly. I agree with you all! I do not think you have a problem with female leads. You have a problem with female leads that don't satisfy your sexual desire.
The game looks amazing, with fun design ideas and a thematic setting that could really deepen the franchise's lore and world. But it doesn't matter because "this female is not sexually appealing to me," therefore I will claim "It's not Kratos, so it's bad."
Michael Brown retweeted
Announcing Dig In - a WW1 strategy game where colony sim meets RTS trench warfare.
Build your encampment, manage your soldiers, expand your defenses, and survive the brutal push and pull of the front line. 🥰
youtube.com/watch?v=a8yWdDks…
Michael Brown retweeted
We have spoken with Asmongold and mutually agreed to part ways.
Mythic represents creators from a wide range of backgrounds and perspectives, and we are committed to fostering an environment grounded in respect and responsibility.
We remain focused on supporting our creators and continuing our mission to help them build sustainable, long-term careers.
No, Ridley, you are just very hit and miss. Gladiator, Both blade runners, Raised by Wolves, Kingdom of heaven are amazing. Last Duel, Exodus, Robin Hood, Prometheus, Glad 2 not so much.
New blog is up! 👀 Are Games Getting Cheaper? The Steam Pricing Shift and How Pricing Can Be A Marketing Opportunity. vicariously.agency/are-games…
So we did a thing! After almost 10 years, Vicarious PR has leveled up into @PlayVicariously , a full creative marketing agency for games.
PR, Influencer Marketing, and Advertising all under one roof. Having everything in one place will help studios achieve better results, reduce costs, and streamline logistics.
vicariously.agency/
If you haven't seen it. Kentum is coming on November 6th!
gamerant.com/steam-games-lik…
South by midnight is awesome and deserves more love on PC for sure. Not surprised though given the marketing for it was not exactly prominent.
When you really think about it. Fox News is doing to our elderly what they thought video games would do to their kids.
