Robin Vander Heyden

In a world of AI slop, you have a choice Join everyone else, or go the other way and be *more* human This was something me and @nico_jeannen have been talking about a lot He's trying to make the most authentic and human chatbot experience I suggested a founder video, and he shipped it in days Love it @nico_jeannen

Don't launch 12 products in 12 months Do run 12 marketing experiments in 12 months Flex your marketing muscle, get outside your comfort zone, and learn how to distribute It's easier than ever to launch a product Which means there's more competition and it's harder to stand out and win customers Try this framework for marketing experimentation Total time: about 40 hours across a month Week 1 Pick one marketing channel, do your research, plan the experiment Define what success looks like Week 2 Set things up and launch the experiment Week 3 Review early analytics, course correct or iterate Week 4 Report Review the performance against "success criteria" Decide: continue, scale, or stop and move onto the next Remember: marketing experimentation is about doing the reps, and approaching with curiosity. You're trying to uncover things that work, but there's going to be a lot of failure and going-again This will be uncomfortable, especially if you're used to engineering where you immediately get the result you want But when you do breakthrough, and find a profitable scalable channel, you can print money