Founder B612 | prev CEO @Cointelegraph
New York, NY
Joined February 2021
- Tweets158
- Following652
- Followers307
- Likes416
Everyone in tech says AI can't fake taste, and I think they have it backwards.
AI fakes taste brilliantly.
What it can't fake is the reason behind it.
Ask any AI tool to design a "premium" brand and you'll get the same thing every time. A beige background, an elegant serif font, a ceramic mug next to a linen shirt.
All of it tasteful and nothing is memorable.
A name for it is tasteslop. Slop made out of tasteful things.
So if taste isn't in the objects, where is it?
I think it lives in 3 places a model can't reach.
1. In other people
Stanley sold the same tumbler for decades. It became a status object only when a community of women online decided it was theirs. Taste happens when people see a thing on each other.
2. In timing
In 2016, millennial pink was the most tasteful color on the internet. By 2018 it was a punchline.
AI learns what was good. It can't feel what is about to look tired.
3. In your story
Steve Jobs said the Mac had beautiful typography because he once dropped in on a calligraphy class at Reed. A model can copy the fonts. It can't copy the class.
The Italian philosopher Giorgio Agamben wrote a small book on taste that starts with a detail I love: in Latin, "sapiens" (wise) comes from "sapere" (to taste).
He describes taste as a knowledge that enjoys and a pleasure that knows. You recognize it instantly, and you can never fully explain it.
That unexplainable part is what dataset can't hold.
What this means if you're building a brand:
- Show what you refused, along with what you chose
- Give the oddly specific reason behind every choice
- Let people see it and repeat it, because taste spreads person to person
In a world where anyone can make anything look good, the story of why is the only thing left to own.
Victoria Vaughan retweeted
From today’s conversation:
@AugusLSN delivers a final reminder to REP holders to migrate before the August 1 deadline.
We want you! To migrate your token.
Watch the full discussion below.
DevNTell - @AugurProject: The Decentralized Layer for Prediction Markets feat. @AugusLSN | Host: @narb_s nitter.gq/i/broadcasts/1qxvvvQgq…
Victoria Vaughan retweeted
Circle 🤝 @openmind_agi
This is just the beginning of autonomous AI transactions onchain.
Watch Bits, OpenMind’s robot dog, use @USDC and our new agentic commerce solution to complete real machine-to-machine nanopayments to recharge itself.
Victoria Vaughan retweeted
Come work with us! Reach out if you have any questions or know anyone who might be a good fit
Do you like writing and blockchain? Come work with me, @leomschwartz & @bdanweiss on the best team in crypto media
This is a paid reporting Fellowship. You'll learn an important new industry & meet colorful characters. Strong writing skills a must. ₿🚀💰
job-boards.greenhouse.io/for…
Victoria Vaughan retweeted
TGE Summit is TOMORROW in NYC!
All our speakers are set to roast your ideas, sharpen your pitch, and get you TGE-ready alongside 100+ founders. No fluffy panels, just workshops, tear-downs and straight talk.
Here’s the full lineup:
@Personacult, Managing Partner at @GainVentures
@Sveklana_hus, Chief of Staff at @GainVentures
@Ana_dwsn, Founder at AMG Production and CMO at @GainVentures
@room_happens, Founder at 57 Maiden
Daniel de Sa, Manager of Business Development & Product Partnerships at @coinbase
Rohan Chauhan, Director of Strategy at @Gemini
@insider0x, Co-Founder at @rarible
Frank Badalamenti, Partner at @PwC
Art Malkov, CEO at @lever_io
Ryan McRobert, Partner at @FenwickWest
Ezra Solomon, Strategy Lead, Blockchains & Staking at @FireblocksHQ
@anildelphi, Co-Founder & Managing Partner at @Delphi_Digital
@Hootie_R, Co-Founder & Managing Partner at @hash3xyz
@malekanoms, Adjunct Professor at @Columbia Business School
@MorganKrupetsky, VP of Onchain Finance at @AvaLabs
@nitingaur, Senior Advisor at The Depository Trust & Clearing Corporation (@The_DTCC) Digital Asset
@RKhurdayan, Chief Legal Officer at @MakeInfiniteCo
@Viquilibrium, Founder at B612
@dannheim_, COO at @inversion_cap
@danmon_, Business Development & Partnerships Manager at @wintermute_t
Don’t miss your chance to join the only summit where founders get real-time audits, fundraising advice and feedback from experts. The kind that usually costs 0.5% of token supply ($50–100K+).
🎟 Last chance — grab your ticket with 50% off: luma.com/tgesummit?coupon=GA…
Victoria Vaughan retweeted
🔥 Introducing the Judges for the Web3 & AI Pitch Competition by @GainVentures x @BoostyLabs at @blockchainwk 2025 — with $44,000 in prize funding at stake.
👩⚖️ Our Judges:
• @KeliCallaghan, @Arrington_Cap
• @rinaldimanuel, @QUBIC_LABS
• @constkogan, @tradedoggroup, Holistic Capital
• @Ana_dwsn, @GainVentures
• @Viquilibrium, B612 PR
🎉 The $44,000 prize pool is made possible thanks to our sponsors: @AethirCloud | @QuillAudits_AI | @crmchat by Hints | DD by @mywebacy | @BoostyLabs | @superfundingai
🗳 Social voting is now ongoing! Help decide which startups will pitch on stage — every vote brings your favorites closer to competing for the prize. Vote here: bit.ly/3JHeuUQ
📅 Competition day: September 9th — join us for a full day of pitches, insights, and networking. Meet the judges, gain expert feedback, and connect with top investors and fellow founders.
Victoria Vaughan retweeted
We’re excited to welcome @Viquilibrium, Founder of B612, to the TGE Summit in NYC on September 15.
Victoria Vaughan is the Founder of B612 and former CEO of @Cointelegraph. At just 24, she took the helm at Cointelegraph and scaled it from a small startup into the world’s largest Web3 media outlet, reaching 18M monthly readers across seven international editions. Today, through B612, she partners with emerging-tech companies to transform media exposure into business growth, securing coverage in @nytimes, @business, @Forbes, @TechCrunch, and other top-tier outlets.
🎟 Register for the TGE Summit: tgesummit.com
Congrats to aPriori 🚀
Read CoinDesk’s article about our fundraise here:
coindesk.com/business/2025/0…
Back to work.
This is the funniest cold outreach I received...this is what happens when you put AI on autopilot. Offering asteroid detection to a pr firm...I am concerned what kind of "asteroids" this AI could detect
Victoria Vaughan retweeted
📣 Pre-TGE Summit: PR Playbook for AI + Web3 🚀
This Friday, August 22 at 1 PM EST — join us for a focused one-hour session by Ga^3in Ventures and former Cointelegraph execs on how to turn press into pipeline and pipeline into funding.
📌 Register now: lu.ma/2vdbczpt
🔑 What’s inside:
• Build a Tier-1 media-ready story
• Map grants, tokens & equity with PR signals
• GTM narratives & funnels that convert
• Onchain metrics & compliance signals investors trust
🎯 For Web3 + AI founders, PMs, growth leaders, and launch-ready teams
👤 Speakers:
@Viquilibrium (Founder B612 PR, ex-CEO Cointelegraph)
@Ana_dwsn (Founder AMG Production, ex-CEO Cointelegraph)
Congrats to OpenMind, was amazing to work together 🥰
4/ Learn more about OpenMind and our fundraise: techcrunch.com/2025/08/04/op…
Happy to see our client Bless highlighted in VentureBeat for putting the internet back in users’ hands. Coverage in outlets like this shows why we obsess over meaningful stories.
venturebeat.com/business/ble…
Victoria Vaughan retweeted
💡 Empowering Women in Web3: Breaking Barriers with Matchain 💡
Join us on March 7th at 4PM CET for an inspiring conversation with some of the most influential women in Web3.
We'll be discussing innovation, challenges, and the future of inclusivity in the space.
👥 Featuring:
✨ Sarah Bailey @Bai_openformat – Co-Founder & CEO, Open Format
✨ Lejla Muratcaus Blagojevic @beincrypto – Event Partnerships Director, Beincrypto
✨ Victoria Vaughan @Viquilibrium – Founder, B612 PR
Hosted by:
✨ Jessie Xiao @jessiexiao_eth CCO, Matchain
✨ Anastasia Drinevskaya @Ana_dwsn CMO, Matchain
This is your chance to hear their stories and insights firsthand. Set your reminders and be part of the conversation!
Save the date: nitter.gq/i/spaces/1RDGlzBbjMdxL
Victoria Vaughan retweeted
Base Camp is an opportunity for founders to learn from web3 pioneers across different areas of the industry.
@Viquilibrium, the ex-CEO of @Cointelegraph and Founder of B612, shared important nuances about PR for web3 startups in one of our sessions.