Mastering the art of influence | Insights, strategies, and trends that actually work
Joined June 2020
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This is the shift:
from managing tools
to commanding outcomes
Feels wild.
Because it kinda is. See what @justyndotai did.
I don’t “manage” anymore.
I just send:
“stock status?”
“fix if low”
“scale what’s working”
and it handles the rest
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🚨 BREAKING: I just ran my business from Telegram.
Inventory checked.
SKUs restocked.
$50K ad spend approved.
While waiting for coffee.
This feels almost illegal. 🧵
Key & Peele turned YouTube commentary into a whole separate character universe.
Vandaveon Huggins and Mike Taylor weren't just alter-egos – they were a content multiplication strategy.
One show became two revenue streams.
That's next-level content engineering.
Within a week, "Ocean Eyes" had 1000 streams, and Billie thought that was massive.
Today, that's considered a flop.
But those 1000 people told 10 people each.
Viral math starts small.
Every empire begins with believing 1000 is everything.
"Ron Weasley and the Chamber of Sheerans" isn't just a fan joke.
Rupert Grint returns as an obsessed stalker who gets out of jail, only to hallucinate Ed Sheeran everywhere – peak 2025 content.
14 years to drop a sequel? He knew we'd still be here. Waiting. Obsessed.
Video credits:
- Now You See It: youtube.com/watch?v=UGMA4D2e…
- Super Eyepatch Wolf: youtube.com/watch?v=iavoSO6l…
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Nathan Fielder created a Comedy Central show where he gave insane business advice to real companies.
One plan: Sell gas at $1.75/gallon but make customers hike 17 hours up a mountain to claim their rebate.
Real people actually did it.
Zero viral strategy. Millions watched.
"Hoa-hoa" season is officially here.
20 years later, Twilight still breaks the internet.
Perfect soundtrack. "Accidentally" leaked bloopers. Weaponized nostalgia.
They created a generational comfort watch that triggers every fall.
And fans are happy to engage in it.
Nike sued MSCHF over 666 pairs of Satan Shoes but couldn't stop them from becoming the most dramatic product story of 2021.
The lawsuit WAS the marketing campaign.
And it worked better than any ad campaign ever could.
Video credits:
- CBS Sunday Morning: youtube.com/watch?v=tK0IDmSY…
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Studios spent decades believing audiences need constant stimulation.
Then Nolan hit them with 40 violins at breakneck speed – and cut to complete silence at the explosion.
Just shallow breathing.
He knew the most viral moments happen in the gaps you force people to fill.
In 2024's "Brat Summer," a trend about being "very demure" went viral.
Not a coincidence.
It was the same energy – ironic & self-aware.
"Demure" became a state of mind, a joke, and a cultural moment, all thanks to one TikTok.
Individual creators are the new dictionary.
