WPBakery

💡 In a world where every #WordPress business claims to be fast, secure, and reliable, what actually makes you stand out? At #PressConf Europe, @i_cirkovic, Marketing Specialist at @wpbakery , challenged us to look beyond the claims and focus on what backs them up. As she put it: “Proof accumulates and it leads to positioning, recognition, trust and yes, sales.” That proof starts with educating your audience, understanding what they need to know to make a decision, and building your own context through real-world connections and thoughtful reasoning. AI can help us create content, but it can’t decide what deserves to be said about our business. Her session, 'Is Good Enough, Good Enough?', was a timely reminder that being visible is one thing. Giving people a reason to choose you is another.

We can confirm that the first edition of #PressConfEurope has started with the right energy!⚡️ Our MCs, @carolstambaugh and @stevewoody82, got us going, setting the tone for the conversations ahead. Then #PressConf founder @raquel__karina took the stage to introduce this year’s theme: Perseverance. It’s a fitting theme for this edition, especially after all the work it took to bring PressConf Europe to life. Now, we’re looking forward to a full day of sessions, fresh perspectives, and conversations with the people shaping the #WordPress ecosystem. Let’s get started!🙌