At #GSMalta, leaders from technology, aviation, mobility, investment and government looked at the tools and partnerships that will shape how the sector moves forward.
The discussions ranged from biometrics and a smoother border experience, to AI across every stage of the trip, to the future of mobility and the public-private leadership needed to unlock the next trillion dollars of investment ✈️
#WTTC #TravelAndTourism
At the Global Summit in Malta, the Hon. Robert Abela, Prime Minister of Malta, and the Hon. Ian Borg, Deputy Prime Minister, joined WTTC Chairman Manfredi Lefebvre d’Ovidio, President & CEO Gloria Guevara and WTTC Members 🇲🇹
In Valletta, the sector’s public and private leaders stood side by side, committed to shaping its next chapter together.
#GSMalta #WTTC @DeputyPMIanBorg @RobertAbela_MT @GGuevaraM
We’re excited to welcome @OliverWyman to the @WTTC Executive Committee 🤝
The consulting firm brings deep expertise across hospitality, travel, customer experience, technology and business transformation.
🔗 Read more: bit.ly/4smGf7C
#WTTC #Hospitality #TravelAndTourism
📍 At the VI Turespaña Convention in Zaragoza, WTTC President & CEO Gloria Guevara (@GGuevaraM) highlighted Spain’s global leadership in Travel & Tourism.
The sector is set to contribute more than €269BN to Spain’s economy in 2026, with forecast growth of 4.1%, ahead of Europe (3.1%) and the global average (2.5%).
Sustaining this momentum will rely on four priorities: sustainability, balanced destination management, innovation and AI, and talent development.
🏆 Earlier this month, WTTC presented Minister Jordi Hereu (@jordihereub) with the WTTC Global Champion Award at our 26th Global Summit in Malta, recognising his leadership in strengthening Spain’s tourism competitiveness.
#WTTC #Turespaña @Turespana_ @ChuecaNatalia
The conversations from Valletta are still going 💬
Destination leaders, global CEOs and policymakers shared their views on balancing growth with long-term value, staying relevant to a new generation of travellers, and building destinations that can stand out internationally and win investors’ confidence.
Stay tuned as we share more insights from #GSMalta in the coming days.
#WTTC #FutureTraveller
Long-term partnerships turn destination ambition into growth 🌍
From hosting our Global Summit in 2014 to becoming the World Travel & Tourism Council’s first Destination Partner from China, Hainan continues to build its place as a leading international destination.
Thank you to Mr. Chen Tiejun, Director General of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, for his meeting with our President & CEO Gloria Guevara, and to Hainan for hosting the Night of Hainan.
#Hainan #WTTC #ChinaTourism
Ministers and global business leaders from 24 countries came together in Valletta for our Global Leaders Dialogue, held as part of the WTTC Global Summit.
Across two candid discussions, on seamless travel and on winning the race for global investment, they explored how connectivity, ease of travel, investment and regulation are increasingly shaping where travellers go, where businesses grow and where capital flows.
Thank you to every minister, CEO and youth representative who joined the conversation.
#GSMalta #WTTC #TravelAndTourism
Visa facilitation and stronger connectivity are unlocking China’s tourism growth, and public-private collaboration will keep that momentum going 🌍
At the Global Tourism Economy Forum (GTEF) in Macao, Gloria Guevara, President & CEO of the World Travel & Tourism Council (WTTC), delivered the opening remarks and spoke with leading Chinese media on the sector’s outlook.
Thank you to the GTEF organisers for hosting us, and to Henry Oh, Chairman of Pacific Asia Travel Association (PATA), for an insightful conversation.
#GTEF2026 #TravelAndTourism #WTTC
Congratulations to the WTTC Icon Award winners, honoured for a lifetime of contribution to Travel & Tourism:
🏆 Prof Francesco Frangialli, former Secretary-General, UN Tourism
🏆 Dr Taleb Rifai, former Secretary-General, UN Tourism
🏆 Frank Rainieri, Grupo Puntacana
🏆 Alfred Pisani, Corinthia Hotels. The award was received by his daughter, Alexandra Pisani.
#GSMalta #WTTC
We’re pleased to welcome the Bahrain Tourism and Exhibitions Authority (BTEA) as a Destination Partner, following the Kingdom’s participation in our 26th Global Summit in Valletta. 🌍
Bahrain brings more than 5,000 years of history - from the ancient Dilmun civilisation to three UNESCO World Heritage Sites - alongside renowned Gulf hospitality, a vibrant cultural scene and world-class events and exhibition venues.
Welcome to WTTC 🤝
Read more: wttc.org/news/bahrain-touris…
🇮🇳 The WTTC Global Summit is heading to India in 2027!
Chosen from 22 destinations, India will bring the world’s leading Travel & Tourism CEOs and government leaders to Delhi, as one of the world’s fastest-growing Travel & Tourism economies takes centre stage.
Thank you to H.E. Gajendra Singh Shekhawat (@gssjodhpur), Union Minister of Tourism and Culture, Government of India, for joining the discussions on the future of the sector at our Global Summit in Malta.
#GSMalta #WTTC
Responding to the situation in Saudi Arabia, Gloria Guevara, the President & CEO of WTTC, said: “We are saddened by the tragic loss of life and injuries in the attacks at Riyadh Airport. WTTC and its Members are praying for calm and an end to the attacks on travellers in Saudi Arabia. We support the Government in their efforts to bring peace to the region so as to enable key infrastructure, such as the airports in Riyadh, to re-open safely and quickly."
We’re excited that the WTTC Global Summit will head to Delhi in 2027, and grateful to every destination that expressed interest in hosting.
The response shows how much momentum there is across our global Travel & Tourism community.
A special thank you to H.E. Gajendra Singh Shekhawat (@gssjodhpur), Union Minister of Tourism and Culture, Government of India, for being part of our Global Summit in Malta.
The journey continues 🌏 ✈️
#GSMalta #WTTC
Leaders took to the Global Summit main stage to discuss leadership in a changing world, travel that works for everyone and the priorities for the decade ahead.
#GSMalta #TravelAndTourism
