Waters Agency

Myth: Every company announcement deserves a press release. Reality: Not every update is newsworthy. Sometimes a blog post, social update, or direct customer email is the better call. The release, the news, the pitch — none of it works without judgment behind it. 💙 #WatersAgency

Happy #WorldEntrepreneursDay to our founder and CEO, Declan, who took the leap to build Waters into what it is today. #WatersAgency #JustAddWaters

Reputation isn't built in the heat of the news cycle. It's built in the quieter months before the spotlight lands, when nobody's watching. #WatersAgency #JustAddWaters

AI appreciation coverage DRJ: bit.ly/4pAkQGx IT Nerd: bit.ly/4wVRVze SecureWorld: bit.ly/4yDO37z Solutions Review: bit.ly/3Tfjk0E IT Brief: bit.ly/4fwPITF Digital IT News: bit.ly/44PsSSx VMblog: bit.ly/4wwrL6n

9 years ago, Waters Agency was just an idea. Today, countless campaigns, client wins, and hard work have gotten us here. Couldn't have done it without the people who showed up along the way — thank you. Happy birthday to us. ✨

What a week at @BlackHatEvents USA. Proud to call @cyera_io @harnessio and @synack clients, and even prouder of the week they just had. #JustAddWaters #Blackhat

Today, 10:15 AM. @synack 's Malcolm Stagg takes the @BlackHatEvents USA stage on exploiting network infrastructure design flaws. Human-validated pentesting, backed by real research. #JustAddWaters #BlackHat #Synack

Last night, @harnessio hosted a VIP dinner at StripSteak on cloud security's biggest challenges. Great night. Booth 2161 is open through tomorrow. #JustAddWaters #BlackHat

Huge week for @cyera_io at @BlackHatEvents — they launched Agent Guardian as Rick Holland & Sean Cordero took the AI Summit stage on agentic AI. Non-human identities grew 480% in 6 months; most teams can't see them. Booth 4152. #WatersAgency #BlackHat bit.ly/4pWrvep

The headline was the funding. The story was trust — the missing layer in enterprise AI. Proud to work with @@cyera_io who recently raised $600M at a $12B valuation. 🙌 bit.ly/3SNORXg #JustAddWaters #TechPR

For every pitch a reporter says yes to, five or more never made it out the door. The ones that make the cut are timely, specific, and rooted in something only you can credibly say. Good PR isn't about sending more — it's about knowing what earns a yes. 💙 #PR #JustAddWaters

Proud client moment: @AutonomizeAI & CEO @_ganeshp joined @theCUBE + @NYSEWired for an insightful conversation on where AI is headed... Full interview 👉: bit.ly/4bIt1uD

Happy #WorldPRDay! Grateful to the clients, journalists, analysts, and partners who let us do what we love. Here's to the next chapter of strategic communications. 🚀 #JustAddWaters

Appreciating AI isn’t just about the tech, it’s also about the people using it to solve real problems. From healthcare to cybersecurity, AI is moving fast, but every breakthrough starts with a story worth telling. Happy AI Appreciation Day 🤖 #AIAppreciationDay #WatersAgency

95% of enterprise AI pilots fail. @_ganeshp left Dell after 11 years to find out why—then built a startup to fix it. A sharp take on what's broken. 👇 bit.ly/441fgDp

Celebrating 250 years of American independence. 🇺🇸 Happy Fourth of July weekend to everyone celebrating today. Wishing our colleagues, clients, partners, and friends a safe, happy, and memorable Independence Day. . #WatersAgency #4thJuly #JustAddWaters

Our client @kognitos_inc says real AI ROI isn't in chips or data centers — it's in back-office work like AP & procurement. CEO @binnygill explains in @ChannelDiveNews 👇 bit.ly/4uYCyVf #JustAddWaters #EnterpriseAI

AI is moving fast. So are the companies building around it. Over the past six months, our clients have launched, raised, won and led conversations across AI, cybersecurity, automation and enterprise tech. Just another six months in tech PR. 💙

New face at Waters! A warm welcome to Sofia Cruz, who joins us as our new intern. Sofia will be supporting the team across client work, media research, content and agency operations. Welcome aboard, Sofia. Great to have you with us.

Another day, another brilliant addition to the Waters team 👏 We are pleased to welcome Sofia Pinto to the team! An Account Manager, PR strategist, thought leadership enthusiast, and certified Tier 1 coverage chaser we’re very excited to have you on board. #JustAddWaters