i'm not Will

In my final post about #BadBunny’s #SuperBowl half time show: whoever was around in the end of 90s and early 2000s, surely remember the phenomenon #RickyMartin was in the U.S. and Europe. The #LivinLaVidaLoca craze was one of the biggest I’ve seen in my lifetime, something not even #BadBunny himself got close yet. And even at that level, and despite singing in English for the Anglo markets, #RickyMartin was never in a stage of the #SuperBowl . Even being bigger than anyone else in his peak wasn’t big enough for a Latino to be front and Center on that stage. Just few years ago, the #SuperBowl still thought even freaking #Shakira wasn’t big enough for their stage so she would just be allowed there if sharing the space with #JLo. That’s how far we came to see,in 2026, a Latino like #BadBunny singing in Spanish as the main act of the event. And the fact that Benito brought #RickyMartin, who opened the doors for the latino stars to do the crossover & compete on the same level as the English speaking mega pop stars, to this stage, was a beautiful recognition of the role Ricky had played for almost 30 years ago so this moment could be even possible today. And in a way, a reparation. TONIGHT was live history in so many levels. Again, #BadBunny could have made this concert all about himself, about his momentum, his career peek. But the choices and decisions he made for this show, way beyond himself, are what exactly will perpetuate the legacy and importance of this moment.