Will

I explained this on a thread. People talk about FFP protecting clubs and "the red cartel" FFP came at an horrific time for Liverpool, we were days away from administration and bought by FSG for cheap. We had debt, we were poorly run and instantly in breach of FFP rules. Our owners got to work though, took on a bunch of American sponsors, got a new kit deal, at the time the biggest in the PL, and improved the stadium, all to increase revenue. Contracts were also changed, and new signings were put on much smaller contracts with win bonuses, and had to stay a certain % under our earnings to make sure we did not overspend. For years we were known as the club who had to sell to buy, from 2010-2017, we were limited in spending and every player was bought by selling others. Even recently, we signed Chiesa as the only major incoming for 11m to make sure we stayed in the 3 year FFP limit, because we knew we had to spend the following summer on ageing players / expired contracts. FFP did not help Liverpool, it hindered us, for years, but we played by the rules, we introduced data and moneyball tactics to get our advantage over other teams. We did not simply carry on spending and refuse to give PL documents to hide it, nor did we fraudulently inject cash into the club for a quick fix. Liverpool is a self sustained football club, not many in the PL can say that.