Ryan

Client joined us in June at $68k/month We took over his entire content strategy (X, Youtube, Instagram, Tiktok) + started ripping weekly cold traffic webinars since mid September We're on track to do $450k-$500k this month SCALING SEASON

One of my clients (fitness coaching) makes $86k/mo with just 9k followers across all socials. Recently spoke to another fitness coach, 104k followers, barely makes $30k/mo. Here are the key differences: 1. My client charges double The bigger creator helps people lose 10lbs fat in 10 weeks. My client helps entrepreneurs 40+ lose 10lbs in 10 weeks without spending hours in the gym. This does a few things: - He attracts wealthier buyers who can afford higher prices - He sells convenience, not just fat loss, making premium pricing easier to justify - He appeals to 40+ buyers who increasingly prioritize their health - His messaging attracts buyers with those specific problems 2. My client is active on Youtube Long-form content lets him spend 15-30 minutes PER VIDEO educating prospects, breaking down his methods and showing client results. That's a level of trust you don't build with a 30 sec reel. We no longer take on clients unless they're on Youtube or plan to start. Conversion rates simply skyrocket when it's part of the mix. 3. My client shows his thought process behind results My client breaks down exactly what he changed, why he changed it and how it affected the outcome. Anyone can post a before & after picture. Showing the unique thinking behind results is what proves you know your shit. 4. My client treats content as paid ads The bigger creator has posted twice as much, yet couldn't tell me anything beyond how many views his reels got. My client knows which posts bring followers, which generate leads, which book calls and which actually make money. He knows exactly what to double down on, and when.

Guess how much cash we collected? (Lead Gen Agency)

Sad to see that most people have no idea how lucky they are to live in an era where an ordinary person can build a global business and make millions without ever leaving their bedroom.

One of the biggest mistakes in content is assuming everyone wants your lifestyle. A 45 y/o founder with 3 kids doesn't give a shit about your lambo, parties or Miami penthouse. He wants to pick his kids up from school, take Fridays off and never worry about money again. Two completely different definitions of success. Your content should reflect theirs, not yours.

Touchdown 📍Kuala Lumpur, Malaysia

Most people approach content completely wrong. They either chase millions of views from people who'll never buy anything. Or post niche-specific content that barely reaches anyone. The best personal brands know how to attract the masses while converting the right people. Going viral and making money DO GO hand in hand when done right.

Goodmorning Got my guy a fresh fade (he's going on a date tonight)

9 out of 10 content gurus will tell you to just "post more content" "Because that's what Gary Vee, Alex Hormozi & all the big dogs are doing" What they don't tell you is that every platform has a point where posting more starts giving you diminishing returns. And yes, that ceiling is often a LOT higher than you think. But there's no point squeezing another 5 posts a day out of X when you haven't figured out other platforms. Find out how much you can post before the returns start dropping off. Then take the winners and expand to the next platform. Repeat until you're everywhere.

If you wrote a banger article but it flops. Delete it after one month and post it again. We've had multiple articles hit 500k+ views on the second try without changing a thing.

The worst thing you can do as an agency is serve the same market forever. You should always be moving upmarket. Richer clients -> Higher prices -> More resources -> Better team/tools -> Better results -> Richer clients The get-richer flywheel for agencies.

You're smarter than you think @bot!

Denormalize going for the cheaper option Last month in Thailand, I needed a motor & had 2 options: 1. 350cc for $400 2. 750cc for $850 Convinced myself the 350cc was "good enough" Halfway home, I realized I was riding a shitty, slow bike just to save $450 Got genuinely pissed at myself for even thinking like that Turned around, drove straight back, and got the 750cc Most people will never experience abundance because they've subconsciously conditioned themselves to "be okay" with less And that mentality carries into business You can't build a $10M business if every decision you make revolves around saving a few bucks GO FOR THE BEST & YOU'LL GET THE BEST

"Going viral doesn’t work!" Last week's results from one of our clients: • 5,202,392 views • 3,836 new followers • 542 inbound leads • 31 calls booked *Going viral doesn't work IF you have a broken funnel*

The biggest media companies in the world are exploiting trends. Your middle and bottom funnel content works because your top funnel content brought people in. Someone might discover you through a post about a trending topic, follow you, read 10 more posts, see a case study, and book a call 3 weeks later. The case study gets credit for the conversion. But without that first post, they might've never entered your world.

Personal stories only work if they change how your ICP sees something. Nobody cares about your life just because it happened to you. The story is just the vehicle. The shift in perspective is what makes it valuable.

I've rarely met a successful entrepreneur ($250k+/mo) who had a balanced personality Most are obsessive, hyper competitive, impatient and almost incapable of switching their brains off Their calendar doesn't say "winding down" or "unplugging" They have a hard time enjoying anything when they know there's still more to be done They're willing to sacrifice things most people wouldn't even consider giving up Which is why 97% will never reach that level, most simply aren't wired for it

If your prospects can't tell why they should choose YOU over 10 other people selling the same thing, your positioning is broken. Use the PROOF to become the obvious choice in your market: 1/ Personal Why should people care about you rather than someone else with the same expertise? (Your background, experiences, failures, beliefs and what shaped the way you think) 2/ Recipe & Receipts How do you achieve results, what makes your approach better and what evidence do you have to back it up? (Your frameworks, processes, principles, unique methods and proof that they actually work) 3/ Outcome Do you understand what keeps them up at night, what they truly want and what's stopping them from getting it? (Your ICP's biggest frustrations, fears, desires, past failures and buying motivations) 4/ Opposition What does everyone else in your market get wrong? (Your competitors weaknesses, flaws in their methods, industry misconceptions, outdated advice and popular beliefs you disagree with) 5/ Footprint What should people immediately associate with YOUR name when they come across your content? (Your core topics, opinions, recurring beliefs you want to be known for) Get your positioning right and you won't have to convince people why you're better than your competitors.

"Building in public" or "documenting your journey" is a great way to build an audience that DOESN'T BUY. You'll attract aspiring peers and beginners instead of buyers. Nobody is handing you $5k+ to watch you figure out something they're paying you to already know.

How it feels when you're getting referrals from people you've never even spoken to