Y Optima

#OOH, the world's oldest advertising format is now #Programmatic. Innovative campaigns on OOH include showing commuters live directions and ETA to the brand's store based on live traffic conditions. Read more about lessons OOH needs to learn from display bit.ly/2Qpge81 – at Bengaluru South, India

Media Agency partners like @YOptima who manage Programmatic marketing for brands bring a lot of value to the table, including: Talent, Knowledge & Data and Technology #Programmatic #mediabuying #branding Read more in this article: bit.ly/2S9IIQk – at Bengaluru, India

We are hiring: 1) Campaign Analyst: 0-2 yrs Bachelors/Masters in a quantitative discipline 2) Digital Marketing Interns: Freshers in technical education ideally in last semester/term with great quant skills. Location: Bangalore. Contact: [email protected] Apply now! – at Bengaluru South, India

Here are a few #Programmatic misconceptions debunked - Programmatic is no longer a cheap way of buying remnant inventory. Neither is it only restricted to branding- At YOptima, we follow a Full Funnel Programmatic Marketing model. bit.ly/2TBrCwr – at Bengaluru South, India

#Programmatic advertising is a disruptive technology which is rightfully subject to tests and controls - These restrictions, although slow down Programmatic in the short term, ensure long term viability. @YOptima makes the Programmatic experience seamless bit.ly/2QF8Pyn – at Bengaluru, India

#FakeNews is not the only type of content brands should worry about in relation to #BrandSafety. #Programmatic buyers should use whitelisted publishers & seek regular feedback from the brand to prioritize and ensure Brand Safety. bit.ly/2DAVTGO – at Bengaluru South, India

#Programmatic TV will work best for brands that make sense of data & not necessarily for the biggest spenders. Programmatic has been a great leveler since big spending brands dominated Ad space. @YOptima makes Programmatic buying easy for brands/ agencies bit.ly/2SNV2XV – at Bengaluru South, India

Proud to be recognized among the Top 50 Fastest Growing Technology Companies in India, by @DeloitteIndia last week! The evening only got better when YOptima was declared the winner of the 'MIDAS & Deloitte Tech Fast 50 Competition'! #Programmatic #TechFast50IN – at Bengaluru South, India

Interestingly, Tinder has now taken the dive to offer #Programmatic ads on its dating app. This marks Match Group's foray into programmatic departing from direct ad sales. Other apps are likely to follow in Tinder's footsteps. lnkd.in/fgqVV4z – at Bengaluru South, India

#Programmatic Marketing is an art & science. We employ #AudienceTargeting, #CampaignOptimization, #CrossdeviceTargeting and #PredictiveAnalytics to achieve optimal outcomes. This D&B report suggests that agencies employ more such levers vs brand teams. prn.to/2SgJ1tG – at Bengaluru, India

A step in the right direction to accelerate and consolidate best practices and measures to protect buyers from issues at different stages of the Programmatic value chain. #Programmatic #Adexchanges #Marketplace bit.ly/2PhyijO – at Bengaluru South, India

Taking #Programmatic in-house is not for the faint-hearted. Although advantages exist, the drawbacks far outweigh the benefits: Technology stack, Stakeholders, Costs etc. add up pretty quickly. This article by @Digiday explains bit.ly/2P2ZHpL – at Bengaluru South, India

#Programmatic advertising of #Outdoor is at the brink of growing big along with audio and out of home. All these media will benefit greatly by programmatically selling of inventory to increase usage and monetization. bit.ly/2DwdLU5 – at Bengaluru South, India

#Brandsafety, #Viewability and #Fraud are three challenges which need to be tackled for every #Programmatic campaign. The solution lies in using the right technology & combined with relevant context & experience of dealing with similar challenges. bit.ly/2prXF4d – at Bengaluru South, India

Lower #AdTech #Programmatic spends don't always mean you are getting the best value. To get the best value working with a trusted and reliable managed service provider is still the best option. At YOptima, we deliver the best ROI for every dollar, always bit.ly/2PQEyvU – at Bengaluru, India

Where does #Blockchain now stand in terms of providing a viable solution for #Programmatic transactions? Its still some way from becoming a mainstream solution, but is definitely the way of the future. bit.ly/2CGZoMb – at Bengaluru South, India

Although #Programmatic is 80%+ of display ad spends, it lacks dominance within the #digitalmarketing pie. Some reasons are cultural and others to do with walled gardens and siloed data. However, Programmatic is the way forward for the industry's evolution. bit.ly/2NnLdQp – at Bengaluru, India

Is #Retargeting the best way to spend your marketing budget, since it delivers the best ROAS? Not necessarily. Marketers need to measure their campaigns' efficiency through incrementality and not only through the final outcome. Read more in this article: bit.ly/2M1h0mr – at Faridabad, India

Learn how #AdTech & #Programmatic stakeholders curbed 'Bid caching' at its infancy. There are bad players in any industry who game the system, but this incident shows that the AdTech industry can self-regulate and thus can only get better as it grows. bit.ly/2LzVRP6 – at Bengaluru, India