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A quick look at my thumbnail work and how I handle YouTube packaging.
Thumbnails, split testing, titles, descriptions and uploads.
Want to work together? DM me.
I use AI to read a client’s script before I sketch anything.
It helps me find the main idea, key moments, and visual opportunities for the thumbnail.
Here’s the prompt:
“Read this video script and give me:
1. The main idea in one sentence.
2. Three moments that could make someone curious.
3. Specific results, stakes, or emotions worth highlighting.
4. Three thumbnail concepts based on what actually happens in the video.
Quote the parts of the script behind each idea. Don’t invent numbers, events, or claims.”
Then I check the ideas against the script before I start designing.
Most thumbnail designers judge their work zoomed in.
Viewers see it on a phone.
The details you spent an hour on might disappear at that size. The idea still needs to be clear.
Shrink your thumbnail before you call it done.
1/10
I’ve designed thumbnails for
Eric Crutchfield, Alex Temiz, Maurits, PB Investing, RihariFX, Rayston Heem, Blake Maddox, Danny Caicedo and Luke Jackson.
Here are 9 rules I use when designing a thumbnail 🧵
2/10 — Start with the reason to click
Before opening Photoshop, ask yourself:
“Why would someone click this video?”
If the answer isn’t clear, adding more effects won’t fix the idea.
3/10 — Pick one moment worth showing
A vlog might include 20 different things. Your thumbnail doesn’t need to show all 20.
Pick the most interesting real moment, and make sure the video delivers on it.
4/10 — Give every element a job
The face can show the reaction.
The object can show the topic.
The text can explain the stakes.
If an element doesn’t help tell the story, try removing it.
5/10 — Make the title add something
Your title and thumbnail should work together, not just repeat each other.
If the thumbnail says “6-CAR GARAGE,” use the title to tell viewers something else that makes them curious.
6/10 — Use text to make the idea clearer
“TRADING VLOG” tells me the category.
“I LOST $10K” tells me what happened.
Use words that make this specific video interesting, and make sure the claim is true.
7/10 — Check it at feed size
Zoom out before calling the thumbnail finished.
Can you recognize the subject, read the text and understand the scene? If not, make the important parts bigger or simplify the design.
8/10 — Keep the subject looking real
Watch the skin texture, lighting and proportions. The creator should still look like themselves.
A good background won’t save a subject that looks overly edited or pasted in.
9/10 — Test different ideas, not just colors
Try showing a different reason to click:
The result.
The problem.
The reveal.
That gives you a more useful test than changing the text color alone.
10/10 — Learn from the results
A thumbnail can look great in your portfolio and still not perform on the channel.
Look at the result alongside the title and the video itself. Take the lesson and test it again
A blurry, badly cut-out face can ruin even the best thumbnail idea.
Here’s the face-retouching process I use before any finance thumbnail goes live.
Want the prompt?
Comment “NEED” and I’ll send it to your DMs.
Enhance the attached portrait for a YouTube thumbnail while keeping it recognizably the exact same photograph. Preserve the person's facial proportions, jawline, nose, eye shape and direction, eyebrow shape, open-mouth smile, teeth arrangement, hairline, beard, age and skin tone. Keep the black tie around his forehead, suit, white shirt, glass, hand, background and framing unchanged. Correct the strong orange colour cast toward a natural neutral skin tone. Lift the shadowed side of the face with soft studio-style fill light while retaining believable facial shadows and depth. Reduce visible grain and compression, and improve the clarity of existing eyes, hair and beard detail moderately. Keep natural skin texture; do not add exaggerated pores, invented freckles or a beauty-filter finish. No face reshaping, whitening the whole face, excessive teeth whitening, plastic skin, crunchy sharpening, glowing edges or oversaturation. Do not add or remove objects or text. Keep the original portrait aspect ratio and composition. Return only the enhanced photograph.
Some thumbnail designers are so proud to say, “I don’t use AI in my thumbnails.”
Brother, if you refuse to adapt, you’ll eventually fall behind.
Tools change. The industry changes. We have to evolve with them if we want to survive.
AI is a tool. WHAT matters is how you use it.
We tested 3 title and thumbnail combinations on Eric’s video about a $30M Miami mansion.
The winner received 40.9% of the watch time share during the test.
For that version, we focused on the $30M house, made Eric the main subject, and kept the idea easy to understand.
A good reminder that packaging is about finding the clearest way to present the story.
you have done an excellent packaging when the watch time was 40.9%.
That's what I mean by: Design to bring the right audience to the video, not to get applause by other designers.
Hiring a thumbnail designer won't make your views explode overnight.
A thumbnail earns the click.
The video, the title and watch time decide everything after that.
A good thumbnail gives a good video a fair chance.
Anyone promising more than that is guessing.
The first thing I ask a client for is the video.
A brief tells me what the creator wants to say.
The video helps me understand what the viewer will actually get.
The thumbnail needs to make a promise the video can deliver. Otherwise, someone might click, feel misled, and leave.
My 4-step research process for finance thumbnails:
Watch the video or read the script to understand the story.
1. Use AI to help identify the main idea.
2. Search YouTube to see how others are packaging similar topics.
3. Look at X and Pinterest for visual inspiration.
Then I take what I’ve learned and build my own direction.
No thumbnail style works for every niche, and copying the "best" one is how channels end up looking the same.
Bright colors and heavy editing win on some channels.
A plain screenshot wins on others.
A trading viewer and a gaming viewer click for different reasons.
Design for the viewer you actually have.
I use AI when designing thumbnails.
It can help with ideas, improve image quality, and make parts of the process faster.
But I don’t think generating an image and calling it a finished thumbnail is enough.
A lot of AI thumbnails look fake, especially the faces. And in niches like finance, trust matters.
As designers, we still need to understand the video, build a clear idea, and make sure the final thumbnail feels real.
AI is a tool. The thinking behind the thumbnail is still our job.
Eric’s real estate channel went from 671,310 views in six months to 2,946,251 views in the next six months.
During that time, I worked with him on his video packaging, including thumbnails and titles.
Here are 3 things I focus on when packaging a video:
1. Understanding the strongest idea in the video.
2. Making the thumbnail clear and easy to understand.
3. Choosing a title that gives viewers a reason to click.
If you’re a creator looking for help with your thumbnails and titles, send me a DM.
I started designing in ninth grade, and the first two things I tried bored me.
Posters. Product graphics.
Then I made a thumbnail and wanted to keep going.
Gaming first, then finance.
Thousands of thumbnails later, I design for trading, real estate, sales and e-commerce channels.
Here are 3 things that the winners had in common:
Here are 3 things I’ve learned along the way:
1. Make the main idea clear at a glance.
2. Give viewers a reason to care about the video.
3. Keep it simple enough to understand on a phone.













