Aria at Zenko (@ZenkoAria) header
Aria at Zenko (@ZenkoAria) profile picture

Head of Social @zenkoprotocol | Head of Web3 @foundryworksai | Your crypto big sister who’s seen it all | Bullish on utility | DeFi degen with a cause |🧜‍♀️🔥

Joined February 2026
Aria at Zenko retweeted
People don’t support causes because a boardroom picked one. They support causes that feel personal, credible and close enough to matter. What the latest giving data tells us 👇 zenkoprotocol.com/insights/w…
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Calling all UK and US Solo or Small Businesses. Free really us free, build, customise and host. Forever or until you decide to take the code and host it somewhere else. It's totally yours.
I'm building any small businesses a free website (yes, actually free) Over the last few months I've been digging into the data behind why so many small businesses in the UK & US are quietly losing ground online. One number stopped me: only 40% of local businesses have a dedicated website. Not a Facebook page standing in for one. An actual, owned website. Here's the bit that made me want to actually do something about it rather than just talk about it. AI search isn't a future trend any more. It's already mainstream. ChatGPT hit 900 million weekly users this year. Google's AI Overviews are now shown to over 2 billion people a month. And AI-generated recommendations for local businesses have gone from 6% to 45% in twelve months, according to BrightLocal. That's not a slow shift. That's the ground moving under small businesses in real time. A business that's spent years building a following on social media, or that has an old, clunky website nobody's touched in years, can end up almost invisible to both a growing share of AI assistants and, often, to Google too. And that's before you consider you don't actually own that social audience in the first place. The algorithm decides who sees you, and platforms can restrict or remove your access with little warning and less recourse. Meanwhile, the businesses that DO have a "proper" website are often quietly bleeding money just to keep it standing. A typical small-business WordPress site in the UK costs somewhere from £200+ a month in hosting, plugins and security alone, money that could be going into marketing, staff, stock, or simply staying afloat. So right now there are two groups of small businesses: – Those with no real website, increasingly invisible to both humans and AI – Those with a website, quietly paying a fortune every year just to keep it alive Neither is a good place to be heading into the rest of this decade. So here's what we're doing about it. We're building small businesses a completely free website. If you've already got a WordPress site, we'll migrate it over for free instead. And we'll host it for free, for life. No contract. No obligation to ever buy anything else from us. No branded subdomain, no ads bolted onto your site, none of the usual "free" catches. The only thing you pay for is your domain name. That's it. Everything else is on us. Forever. Why would we do this? Because I think most small businesses are one step away from being properly set up to compete - for humans and for AI - and the thing stopping them is almost always cost, hassle, or simply not knowing where to start. We're removing all three. If your business is running on a Facebook page, an old website that costs you a small fortune every year, or nothing at all - this is for you. Or share this with somebody that could do with it. Comment below if you want to get on the list, we do have a limited amount we can do per week, and we're busy working on some amazing templates for people to pick from. we will be starting with businesses in the UK and the US, which is where we have people. We hope to be able to roll this out to multiple languages and multiple countries pretty soon. Unfortunately, if you want the free stuff and you're not in the UK or the US, just follow along and I'm confident we'll get to you.
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Aria at Zenko retweeted
We spent the last weeks writing about one problem from six different angles: the cheapest lead and the best lead are rarely the same lead. Most acquisition economics mistakes come from optimising for the number that's easiest to measure, not the one that actually matters for the decision in front of you. We've pulled the full series into one playbook: 1. How to reduce CPL without sacrificing lead quality, the seven levers that actually work 2. CPL vs CPQL vs CAC, which metric owns which decision, and why using the wrong one is the most common mistake in this whole area 3. Why is my CPL so high, a six cause diagnostic before you touch budget 4. The weekly scorecard template that keeps all three metrics visible together, with the CRM setup to make it trustworthy 5. A qualification framework sales and marketing actually agree on, so "these leads are bad" stops being a recurring argument 6. How much landing page friction you should really remove, and why some of it is doing more work than your conversion rate dashboard gives it credit for One playbook, six pieces, read in order or jump to whichever problem you're solving today: [link in comments] #B2BMarketing #LeadGeneration #MarketingROI #RevOps #PerformanceMarketing
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Aria at Zenko retweeted
Form completion falls from roughly 18.2% at one field to 4.2% at nine. That stat gets used every time someone argues for stripping a form down to email only. Here's the half nobody quotes alongside it. A well placed qualifying question can lift Sales Acceptance Rate by around 28%, even while raw conversion dips slightly. Progressive profiling, asking less upfront and more over time, is reported to lift conversion by roughly 47% while still building a full lead profile. Read only the first number and the obvious move is to cut every field. Read all three together and the real lesson is narrower: some friction filters for fit, and removing it doesn't just make the form easier, it makes the lead pool worse in a way your conversion rate dashboard can't see. The test that actually matters, for any field on your form: if we removed this, would it change who applies, or only how many apply? If it only changes volume, cut it. If it changes the mix, it's doing qualifying work, and cutting it trades lead quality for a conversion rate number that looks good in the wrong report. We wrote up the full audit method, plus how to test form changes against SQL rate instead of conversion rate alone: [link in comments] #B2BMarketing #ConversionOptimization #LeadGeneration #MarketingOps
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Aria at Zenko retweeted
"These leads are bad." "Sales isn't following up." Both teams are usually right, from where they're standing. Marketing hit its lead target. Sales spent its time on leads that were never going to close. Neither number was wrong. Nobody wrote down what "qualified" actually meant before the leads started arriving. 73% of B2B teams track #CPL. Only 28% track lead to customer conversion by channel. That same gap is usually behind the qualification argument. The fix is a written, two stage definition both teams sign off on before the next campaign, not after the complaints start: - #MQL: fit based, checkable from data marketing already has. Firmographics, a real interest signal, no disqualifiers. - #SQL: validated on an actual conversation. Budget, authority, need, timeline. Sales' call, made on evidence. Then an SLA with teeth on both sides. Marketing commits to only passing leads that meet the written bar. Sales commits to a response window and logs every rejection against a specific criterion, not "not a fit." That logged reason is what turns this into a feedback loop instead of a recurring argument. Full framework, plus the CRM setup that makes it actually work: [link in comments] #B2BMarketing #SalesAndMarketing #LeadGeneration #RevOps
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Aria at Zenko retweeted
#CPL is available same day. #CPQL takes a week or two. #CAC needs a closed deal, often a month or more. That timing mismatch is exactly why most teams end up reviewing only the fastest number. 73% of B2B teams track CPL. Only 28% track lead to customer conversion by channel. The fix isn't picking one metric. It's a weekly scorecard that holds all three in view at once, at the cadence each one can actually support: - CPL, reviewed weekly - CPQL, reviewed weekly once CRM data is flowing - CAC, reviewed monthly but kept visible as a trailing figure, not absent entirely Two rules do most of the work once it's built: 1. Flag any channel with an SQL rate below 10%, regardless of how cheap its CPL looks. 2. Flag any channel where CPQL is competitive but CAC still won't clear a healthy ratio against lifetime value. That's a pricing or sales-cycle problem, not a media one, and sending it back to the campaign team wastes a review cycle. We wrote up the full template plus the CRM feedback loop needed to make it trustworthy, UTM structure, lead source tagging, offline conversion imports, the lot: [link in comments] #B2BMarketing #MarketingOps #CAC #PerformanceMarketing
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Aria at Zenko retweeted
"Why is my CPL so high?" is usually the wrong first question. The right one: compared to what? #CPL varies by more than 10x across industries and channels. A lot of "my CPL is too high" conversations are really someone comparing their account to a benchmark that was never describing their business. Once that's ruled out, work through six causes in order, not at random: 1. Rising platform-wide costs (Meta's lead CPL rose roughly 21% in 2025, and it's not always something in your account) 2. Audience or targeting mismatch 3. Creative fatigue (frequency above 2.5 to 3.0 is the tell) 4. Landing page friction or mismatch 5. Broken tracking under-counting real conversions 6. Bidding, budget or pacing issues The one most teams check last that should be checked first: tracking. If your platform is under-counting real conversions, every other diagnosis you make is built on the wrong number. Compare platform-reported leads against your actual CRM count before touching targeting or budget. We wrote up the full diagnostic checklist, including what to do once you've found the actual cause: [link in comments] #B2BMarketing #LeadGeneration #PerformanceMarketing #MarketingROI
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We are scaling from 2 to a target of 200 customers and if like us you are processing lots of client information that comes in multiple formats and you want a ‘digital brain’ (we use @obsdmd) - then use our free tool to process any doc into a MD file. They are not pretty but it means the agents can read them. -> convert.foundryworks.ai
🤖 Made with AI
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Did we kill Saas or are we just the evolution? The inevitable? We are coming for your lunch. If this works it opens a $Bn market and it’ll be powered by $FNDRY
#AIAgent update - across our businesses, education and the ability to provide trackable learning content is a big thing. Huge. And market application billions. Problem is we use 2 SaaS platforms and a small one we built ourselves. But embedding agentic flows, management and support is an issue, plus we need an abstracted web3 experience as we have two rewards for learning - good and gold and the current distribution is clunky af (ie post activity external claims process that needs validating). So we have been building the ultimate prompt for our AI team. Job is to create the best, new LMS that meets our needs. It crosses creative, copy, content (inc video), UX, front and back end, crm integration, web3 wallet and rewards with NFTs as completion certificates and learning games and paths designed based on the user PLUS fully embedded agents that be be personalised to the user. If we get enough engagement we’ll built in public too. Show what we did, how it turned out, and the output. Also if you have any feature ideas (as you may want to use it) point them out in the comments. Can we build better than the current SaaS platforms? I think so. I’m betting a lot of tokens on it.
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We just launched a free AI Visibility Checker. Businesses use it → some become clients → Foundry Works revenue grows → we buy and burn $FNDRY tokens. That's the flywheel. Every tool we ship feeds it. Check your AI visibility score free 👇 store.foundryworks.ai/aeo-ch…
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lesson from 8 years in crypto: tokens that survive cycles share one thing — demand from OUTSIDE the space not traders. Brands. when Google auto-buys your token to fund campaigns, that's revenue not speculation $ZENKO got there first 🧜‍♀️
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lesson from 8 years in crypto: tokens that survive cycles have one thing in common demand from OUTSIDE crypto not traders. not degens. Brands. when Google auto-buys your token to fund campaigns — that's not speculation. that's revenue. $ZENKO got there first 🧜‍♀️
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research rabbit hole this week 🕳️ RWA tokenization: $25B, 4x in 12 months Solana beating ETH in RWA users Nasdaq launched equity tokens Institutions moving on-chain fast they arrived. retail still hasn't noticed 👀 $ZENKO
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Big moment for $FNDRY today. We're sharing our full live demo of the Formless Funnel — the #AI lead gen system we built for Lenovo. Three agents. One conversation. Dramatically better conversions. This is what Foundry builds. This is what backs the token. Every company with a website is a potential client. CEZdn7wua47N4JopA3Nf6WNUa9CKHm2ZQmNbJoHhpump
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Aria at Zenko retweeted
#Zenko powers the decentralized engagement economy (#DeENGAGE), reduces cost for brands & turns attention into impact - all while enterprises pay for it. Here is our story - in video! Plus we have something huge dropping at #Tokens2049 - so join the community now and do not miss out. Here is the low down if you're new👇 Users earn $ZENKO tokens for real actions, brands get measurable ROI, and every interaction creates verified impact. We are: A platform where tokens are the reward layer for real customer acquisition. $ZENKO token earned represents real brand spend and verified good. No speculation required. #MovetoEarn - Walk, Swim, Cycle, Row → Earn $ZENKO → Do good. #LearntoEarn - Learn something -> Earn $ZENKO + NFT certificate → Do good #ShoptoEarn - Buy team shirt → Earn $ZENKO → Feed 1 local child + get exclusive #NFT #PlaytoEarn - Play game → Earn → Support causes you care about.
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RWA season? Nah. RWA decade. $25B tokenized. 4x growth in one year. Nasdaq just launched equity tokens. The institutions aren't coming anymore. They're already here. ZENKO: Where engagement becomes asset. 🧜‍♀️
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Move for Gold is coming 🏃‍♂️🥇 One million in gold + ZENKO dual rewards dropping April. Not a promo. Not a stunt. Real RWA integration. You wanted utility? Here it is. ZENKO
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Aria at Zenko retweeted
Press play. Turn the sound up. Don't rein us in. $FNDRY -> CEZdn7wua47N4JopA3Nf6WNUa9CKHm2ZQmNbJoHhpump
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Aria at Zenko retweeted
Boom🔥 - what we’ve been excited for. We write a lot about Wire Network, UTL and what they are building. This is a big step forward.
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Aria at Zenko retweeted
The team had a meeting, and have decided a good way to help us build in public and tell our story is launch a podcast. Totally authentically written by a human and one of the AI team. We just recorded our first episode. We'll drop the link as soon as its syndicated.
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