Mr_AUSTRALIA⚡️

Bega acquired the later Lion Dairy & Drinks business on 25 January 2021. Successfully challenging a patent could remove or narrow the patent owner’s exclusive rights. If an earlier public disclosure established that the claimed invention lacked novelty, the relevant claims could be revoked or restricted. Others could then use technology covered solely by those invalidated claims without permission under that patent, although other patents or rights might still apply. In Australia, a granted patent can be reassessed through re-examination. For the YoGorilla commercial to support such a challenge, its public availability before the relevant priority date would need verification, and its content would need to be compared with the particular claims. Depicting a hinged video-calling phone does not automatically invalidate patents covering specific flexible-screen technologies. Even if the commercial helped invalidate a patent, that would not itself establish Bega as the inventor, transfer ownership to Bega or entitle it to royalties. Bega could potentially seek compensation for a separate infringement of rights it actually owns—for example, unauthorised copying of protected footage or artwork—subject to applicable exceptions and time limits. Copyright ⓒ protects the commercial’s expression rather than the underlying phone concept, while unpaid royalties would require an applicable licensing obligation.