@_cameronkm

Building @_westock | Owner @packers | Runner Of Distances šŸƒ| I Writing About Consumer BehavioršŸ‘‡

 New Jersey, USA
consumermindset.substack.com
Joined January 2011
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749Media
Decided to write an early issue of Consumer Mindset this week. Enjoy and please do let me know your thoughts! Jetty and Why Your Brand Needs to Pick a Side in a K-Shaped Economy Thanks @RosenZone and @iiiitsandrea for the inspo. consumermindset.substack.comā€¦
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Most of this week is just taking routinely from the Halloween candy inventory until the neighborhood kids are left with Cookies n Creme Hersheys by Saturday.
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ā€œNot for a marathonā€ ā€œNot for the gymā€ Is very Planet Fitness coded. Hydration used to be aspirational and now itā€™s positioned as a necessity. ā€œIs it in youā€ and ā€œhydration for existingā€ couldnā€™t be more different. @drinkleisure has the head start here. Excited to monitor.
Andrea
@iiiitsandrea23h
A closer look at Jetty/ingredients:
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Not everyone needs to post their opinion on the Jetty Whole Foods picture.
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Need this like an infinity stone
Packers Pro Shop
@packersproshopOct 23
Your porch needs this. Grab your Packers Porch Goose now: bit.ly/4dUzLXz
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Itā€™s hard for me to buy into Museā€™s best use case being that it does your shopping for you when the only reason anyone uses Facebook that I know is for Marketplace.
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Martha might be one of the only celebs that resonates with every age and demo.
Drew Fallon
@drewfallon12Oct 20
MARTHA STEWART JOINS PROTEIN BAR BRAND STARS + HONEY AS CTO Stars + Honey named Martha Stewart its first Chief Taste Officer. She'll work with the brand's in-house chefs on new flavors and front its "Taste Has a New Boss" campaign. Daniel Rainey founded the company in 2023 which grew 300% last year and is on track for ~$50M in revenue in 2026. In June, VMG Partners put in $24M for a minority stake, the brand's first outside capital. Launches in 2,000+ Target stores and at Costco followed within three weeks.
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Pretty clearly the best Olipop flavor imo
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Two thingsā€¦ 1. Backflip crushed the last 60 days 2. Target isnā€™t a fit for your brand 75% new to category is WILD. Yes, the brand crushed, but this also means the weekly grocery shopper does not exist at Target. This opportunity simply does not exist for your brand.
CPG WIRE
@cpgwireOct 19
Backflip is on a roll at Target. After selling nearly 500,000 units in its first 60 days, Backflip is now the No. 2 cereal brand at Target behind Honey Nut Cheerios. Additionally, 75% of Backflip shoppers are new to the cereal aisle.
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Kudos to Jams on this šŸš€ At the same time you have to feel a bit for the brands that entered this space and failed prior. Never wrong, just early.
CPG WIRE
@cpgwireOct 15
According to data from IbottaĀ + Mintel, Jams is expanding the category as 54% of its buyers are new to the category. The category has accelerated considerably since Jams debuted: +15.9% over 52 weeks +25.3% over 26 weeks +37.0% over 13 weeks +47.4% over L4W
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More brands should think like Marvel. Comic Con w/ the movie announcement 2 years out. Teaser a year out. Multiple trailers, reaction vids, and merch leading up to release. Record breaking opening weekend. Thats how forward thinking you should be about your retail launch
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Published a childrenā€™s book this week šŸ‘€ Fun side project that I worked on at night this year. You can check it out below and all profits go to charity šŸ«¶ a.co/d/06N2noPE
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If you ever ate a pancake and thought, I wish these were wetter, than this product is for you.
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This would have been the end of night surprise at every Brooklyn wedding 8 years ago.
Casey Lewis@caseymlewisOct 13
the final death knell of millennial culture
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We are not the low cost provider But, I will make up the difference by purchasing your product. Excited to work with @eatboldbar
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Bravo to whoever is copacking this šŸ‘
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You can learn a lot about CPG and retail by listening to quarterly calls from Advantage Sales and Marketingā€¦.Yikes
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No brand executes foodservice better than Something & Nothing in the tri-state area. They show up everywhere.
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This is what Iā€™m handing out to trick-or-treaters this year
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You canā€™t focus on every door a retailer has if you want to be successful. We just had a brand outsell the category leader this quarter because they invested everything into 20 stores. Those 20 doors outsold the competitors 110 doors by 10x. Go narrow and deep not wide.
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