Publisher who explores the ideas that build trust, strengthen relationships and change behavior while helping organizations communicate with greater intention.
Stillwater, OK
Joined August 2008
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Lisa Horn - Content Matters Media retweeted
Want to know the secret to *real* success? @ScottNussinow has the answer 👇 #promochat
A3: Tradition says to make the sale, to always be selling. Though perhaps preaching to the converted, my goal has evolved to focus on the pain, to fill the need, to educate and illuminate, and to cultivate longer-range, more sustainable and durable relationships. #promochat
Lisa Horn - Content Matters Media retweeted
We've extended the nominations deadline for Advantages Salesperson of the Year to this Friday the 1st! Send in your info (or your colleague's) today! bit.ly/2OBxgyJ
Lisa Horn - Content Matters Media retweeted
Follow Lisa Horn on PromoPulse! app.promopulse.io/p/1627 #NoPromoFOMO
Are your organization’s values represented in your promotions? By addressing the five pillars of #brandsafety, you can ensure they are. My article in @non_profit_pro
ow.ly/LbgP50wHR7g
#corporateresponsibility #publishedarticle #writinglife
Lisa Horn - Content Matters Media retweeted
Nope. Not the way it works, kids. I don't care which politician it is, from which party: you don't get to "demand" what the press covers... and what it shouldn't.
Joe Biden's campaign wrote to executives at ABC, CBS, NBC, CNN and Fox News to “demand” that Rudy Giuliani not be invited on the air to discuss Ukraine and President Trump because of what they called his misleading comments about the Biden family nyti.ms/2okl4ad
Lisa Horn - Content Matters Media retweeted
Excellent point. Don't miss this my promo peeps and apparel geeks:
"staying on brand verbally & visually" @thepublicitygal
#promochat #branding #languagematters
A1 Like most of the answers, I'm around 8.5-9ish. I'm a major stickler when it comes to consistency (all those years in the magazine biz), so I'm pretty good at staying on brand verbally & visually. But there's always room to grow and improve. #promochat
Lisa Horn - Content Matters Media retweeted
The more I talk to marketers the more I realize that #contentmarketing projects don’t get cut because of lack of results, but because execs with the purse strings don’t understand what their doing. #CMWorld – at Cleveland, OH
Lisa Horn - Content Matters Media retweeted
Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future? This is a great piece from @thepublicitygal. Lisa Horn, via @Promo_Marketing featuring good information on @QCAlliance accreditation: buff.ly/2z58QEL
Lisa Horn - Content Matters Media retweeted
What does it say about our times that ‘real’ is a preferred marketing positioning?
Lisa Horn - Content Matters Media retweeted
Here's a great read from Lisa Horn for @QCAlliance on the four big lies we tell ourselves to rationalize our way out of responsible #promotionalproducts sourcing and #brandsafety @thepublicitygal magazine.promomarketing.com/…
Lisa Horn - Content Matters Media retweeted
If you thought participating in a comprehensive #brandsafety and #responsiblesourcing program was out of reach, think again. QCA’s new participation model puts compliance at your fingertips. ow.ly/Kn9930nkavw
Lisa Horn - Content Matters Media retweeted
Another very useful infographic from @PPAI_HQ showing us the value of #promoproducts bpma
Lisa Horn - Content Matters Media retweeted
High five and hug: Hey #promochat facilitators, just wanted to take a moment to say thank you for all your hard work. This simple chat each week takes a village, lots of levers and pulleys going on behind the scene, your work is important. Thank you.
Lisa Horn - Content Matters Media retweeted
This weeks #promochat should be interesting considering the article I recently read on promotional products in @FastCompany
fastcompany.com/90260185/its…
Lisa Horn - Content Matters Media retweeted
Ah, but if your personal story is a specific example about how you pulled a project out of the fire and fixed a clients problems without breaking a sweat, I bet they'd care about THAT story. Especially if it was about building trust and loyalty. #promochat
A3: I have found that clients don't really care about your story, they care about theirs. It's sweet to hear about your great grandfather and how he started the pajama factory, but we put the focus on the client conflicts and the resolutions we might have for them. #promochat
Lisa Horn - Content Matters Media retweeted
A3: I have found that clients don't really care about your story, they care about theirs. It's sweet to hear about your great grandfather and how he started the pajama factory, but we put the focus on the client conflicts and the resolutions we might have for them. #promochat
Lisa Horn - Content Matters Media retweeted
THIS. You have to take yourself out of the role of hero and into being a guide for the client to be a hero of their story. #promochat
Lisa Horn - Content Matters Media retweeted
A3: To influence people, you must set a stage, show them a world where your story has weight, and lead them to explore and arrive with you. The story should be natural, or should belong and have its time. #promochat
Q3 A story is more than a list of facts. When you tell your story, do you take the time to give it a beginning, middle and an end? Is there a conflict and then a resolution? #promochat
