Ayyaz

trying out this structure nowadays. do you think this could potentially work with bid caps? cost caps have been quite volatile for us always at least in this ad account. so wondering if all these exclusions could work with bid caps.

Thanks a lot! I really appreciate it! Shall test this out in our account. I had view through on earlier and would just overspend like crazy even with cost controls.

bid caps or cost per result goal? both have been very volatile so trying to understand if an attribution change would be helpful. thanks for the quick reply! i really appreciate it!

oh no engage through attribution? just click? has that actually been better overall? also: are these bid caps or cost per result goal?

yeah it's been very odd. one day sales come in and then the next day it all just collapses.

I was using 7dc1dv earlier which worked well for a while. But now it was just either going to warm audiences or would just stop performing with exclusions. Trying out 7dc. Will test 1dc as well. Thanks for the quick reply! I really appreciate it.

Hmm will definitely test this then. Trying out 7dc but will launch a few ad sets with 1dc as well. Thanks a lot for the quick reply! I really appreciate it!

testing this out in our new campaign. one question: after switching to 7dc, did you also exclude warm audiences? so click only attribution + exclusions? or was it that once you switched to 7dc exclusions weren't really needed? thanks!

did you guys test this again by any chance? i switched back to 7dc1dv recently but then meta started focusing on warm audiences a lot! just testing 7dc in a few ad sets based on the recent tweet by @benradack are you guys still using 1 day click only? thanks a lot!

Will definitely try this. I have been trying exclusions but they don’t quite work. And without exclusions it just constantly goes after existing customers and web visitors. Thank you for sharing this!

So no engaged view either? And are these on cost controls or highest volume?

Thank you so much! I really appreciate it @johnhickey1970 interestingly i have been testing different attribution windows and for some reason i see an uplift when i include view through as well

Do you exclude any audiences in the highest volume or the bid cap campaign?

No view through at all?

what is the new structure that you're running now?

will do! meta's been acting super strange this past week but hoping to run this dollar ad set strategy along with bid caps for scale.

Really hope that an alternative to meta ads emerges soon. The sheer number of outages this year has been crazy. I don’t think they will care about advertisers on the platform unless some actual competition is there.

Trying out the dollar ad strategy nowadays after reading some of your posts! Thanks for sharing!

thank you! i really appreciate the quick reply!

That is an insane number of ads. Brilliant! Do you have single ad per ad set? Or is it more? Especially given that the budget is $1 for each ad set