@a1siebert

Assistant Prof in Marketing @LancasterUni in Leipzig. Curious about marketing, technology, and consumer culture. Latest work on customer experience journeys.

antonsiebert.com
Joined June 2012
  • Tweets441
  • Following301
  • Followers508
50Media
Delighted to have won the University's Pilkington Teaching Award - along with @RobotTheory @anna_wos and @a1siebert from the Marketing Department 💫🎉🤩
Mike Ryder@RobotTheory2 Oct 2023
Great to represent @LancasterManage at the Staff Awards today. A clean sweep for @LumsMarketing in the Teaching category.
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What is the #customerjourney matrix framework, and how does it work? You can find out in our latest article by Ellie Thornton. 👇 cxm.co.uk/customer-journey-m… #cxmagazine #design
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Anton Siebert retweeted
AMA Journals@ama_journals10 May 2023
New JM article available: "What Holds Attention? Linguistic Drivers of Engagement" Read it here: buff.ly/42DBg4e
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From the thrill of roller coasters to the panic of escape rooms, consumer experiences provide many opportunities for research. We’re pleased to announce a JACR issue on Experiential Consumption edited by Joseph Goodman, Kristin Diehl, & Jeff Galak! journals.uchicago.edu/journa…
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We're proud to feature in the @TopUnis QS World University Rankings by Subject 2023: ⭐Accounting and Finance =65th, 11th in the UK ⭐Business and Management Studies =70th, =9th in the UK ⭐Statistics and Operational Research #51-100, =10th in the UK lancaster.ac.uk/news/lancast…
A photograph of five students with the QS world university rankings logo overlaid

ALT A photograph of five students with the QS world university rankings logo overlaid

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Why does some #content captivate consumers and keep them engaged, while other content makes them lose interest? This new Journal of Marketing study explores #language that leads to sustained #attention: bit.ly/3lvaOKc By @j1berger, @wendymoe, and @dschweidel #marketing
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When it comes to #influencermarketing, what types of content work best? How does follower size relate to engagement? Two recent Journal of Marketing studies answer these questions. Learn more here: bit.ly/3ltcnZi @ajbleier @alex_edeling #marketingresearch #marketing
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Online influencers have started 'de-influencing' to build trust with their followers @LancasterManage's Dr @HayleyCocker2 discusses her research in @ConversationUK lancaster.ac.uk/news/de-infl…

'De-influencing: how online beauty gurus get followers to trust them by posting negative reviews' -...

In this co-authored article for The Conversation, Dr Hayley Cocker (Marketing) explains her recent research into 'de-influencing', and why online influencers are adopting it as a strategy to connect...

lancaster.ac.uk
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Don't make your Customer Journeys >>> EFFORTLESS & PREDICTABLE! Yes, you read that right @a1siebert & I will share research to show that a "no effort" approach is overly simplistic—and can even backfire. Join us : bit.ly/3XsEeWx 📅 Tuesday, Feb 21st 🕦 11:30 am CET
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Anton Siebert retweeted
apizee@apizee15 Feb 2023
🚨 Don't miss this #webinar Join @a1siebert and @CKergaravat for an overview of Anton's latest research: • The Customer Journey Matrix • 5-step process to implement an ideal Customer Journey • Examples of successful implementations Sign up 👉 bit.ly/3XvL91c
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📖 Today’s read: via @NiemanLab: @Kozinets and @PfeifferLawCorp advance three suggestions to make social media platforms more transparent and tackle incitement to violence, hate speech, and #disinformation: ow.ly/qEQi50MrpVX #MediaDev

Beyond Section 230: Three paths to making the big tech platforms more transparent and accountable

Among them, two words: "Twitter court."

niemanlab.org
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Please join us for an interactive online event to discuss and answer your questions about Netnocon 2023, the upcoming #netnography conference July in Manchester. The online event will be Jan 25 9-10am PST/12-1pm EST netnocon23-preview.eventbrit… Please spread the word & see you then!

Netnocon 2023 - Online preview event

Netnocon 2023 Online Preview event

eventbrite.co.uk
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What is the relationship between a #socialmedia influencer’s follower count and the #engagement they generate? Is more always better? Listen to this latest episode of the JM Buzz Podcast to learn more! 🎧 @ajbleier @alex_edeling #influencermarketing bit.ly/3hdRBdq

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement by The JM Buzz

Do social media influencers with a high follower count generate as much engagement as influencers with smaller followings? This Journal of Marketing study finds that influencers with an intermediate...

creators.spotify.com
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AMA is profoundly grateful to outgoing Journal of Marketing editors Christine Moorman, Harald Van Heerde, Page Moreau, and Robert Palmatier. In this editorial, they discuss the lessons they've learned during their tenure. @chrismoorman #MarketingAcad bit.ly/3SkUWnT

From Vision to Reality: Lessons in Creating a Marketplace of Ideas - Christine Moorman, Harald J....

journals.sagepub.com
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How do companies best respond to angry #customers on #socialmedia? De-escalate the situation with active listening and #empathy. Learn more: bit.ly/3RoC7jX By Dennis Herhausen, @LaurenGrewal, Krista Hill Cummings, Anne L. Roggeveen, @pancho273 and Dhruv Grewal
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The design of customer journeys is the new marketing battleground. hbr.org/2022/07/what-youre-g…

What You’re Getting Wrong About Customer Journeys

Companies often believe they should make their customers’ experiences as effortless and predictable as possible. But the authors’ research shows that this approach is overly simplistic—and can even...

hbr.org
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Coaching is about asking and listening, not telling and selling. hbr.org/2019/11/the-leader-a…

The Leader as Coach

In the face of rapid, disruptive change, companies are realizing that managers can’t be expected to have all the answers and that command-and-control leadership is no longer viable. As a result, many...

hbr.org
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Listening better is key to collaborating better. Here’s how: - Ask expansive questions - Focus on the listener, not yourself - Engage in self-checks of their own tendencies - Become comfortable with silence hbr.org/2019/11/cracking-the…

Cracking the Code of Sustained Collaboration

When most organizations strive to increase collaboration, they approach it too narrowly: as a value to cultivate—not a skill to teach. So they create open offices, talk up collaboration as a corpor...

hbr.org
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🎙 On our Reading for Success #podcast, @KristenHayer & Russell Bourne review an article from HBR: "What You're Getting Wrong About Customer Journeys" by Ahir Gopaldas & Anton Siebert. 🔶 Tune in to learn about the author's #CustomerJourney Matrix. bit.ly/3meaQTq
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If you work in or around #CX, do yourself a favour and check out a wonderfully thought-provoking new Harvard Business Review article by @a1siebert and & Ahir Gopaldas: ‘What You’re Getting Wrong About Customer Journeys’: linkedin.com/posts/georgeioa…
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