@advertising_com

For the latest updates on everything programmatic, video, television and advertising, follow @AOLPlatforms.

advertising.com
Joined May 2009
  • Tweets1.1K
  • Following406
  • Followers3.8K
60Media
Be sure to follow @AOLPlatforms for everything advertising, programmatic and technology.
2
1
8
Advertising.com retweeted
Tim Armstrong
@tim_armstrong24 Mar 2015
. @adage #4AsTransformation adage.com/article/digital/ao… got it right. Client/agency/media plug-in opp is huge. Go.
12
7
.@AOL tops 100M unique viewers for first time ever in Nov. 2014 @comScore rankings; #1 in video ad reach.
1
2
With ad fraud still an issue in the advertising space, here’s what we’re doing to protect our clients. bit.ly/1yA5IH0
4
The ANA and WhiteOps reported that ad fraud is still a big issue in digital advertising. We couldn’t agree more. bit.ly/1yA5IH0
2
.@adage: @AOLPlatforms' Bob Lord: Brands' In-House Programmatic Teams Driving Growth. @Kantrowitz bit.ly/1IaxzW4

AOL's Bob Lord: Brands' In-House Programmatic Teams Driving Growth

Over the past year, AOL's programmatic advertising revenue jumped 44%. Here's why.

adage.com
Tackle MTA with this helpful primer: How To Measure, Attribute & Optimize For Success. bit.ly/12pHCFO
1
WATCH: TEG Talks #3, Multi-touch Attribution: How It Works & Why It Will Disrupt Media Buying bit.ly/TEGTalks3
2
.@AOL_Inc & @unfoundation team up to raise awareness for #GivingTuesday and build a larger culture of giving. bit.ly/1yxDaQO
Thrilled to welcome Vidible to @AOL_Inc & expand our video distribution, discovery & management capabilities. bit.ly/11KAQdB
Proud to share industry vet & @AOLPlatforms CMO @alliekline, is also to lead marketing for @AOL_Inc & @AOLAdvertising bit.ly/1xVnwAX
1
.@AOLPlatforms drives AOL to top spot of @comScore Video Metrix US Ad Properties rankings. bit.ly/1r5Ssan
3
REPORT: @AOLPlatforms' @Convertro recognized as a leader in the Q4 2014 @forrester Wave! bit.ly/10k4xS8
Advertising.com retweeted
Alex Kantrowitz
@Kantrowitz6 Nov 2014
AOL's programmatic bet is paying off. Numbers look good: adage.com/article/digital/ao…

AOL's Programmatic Bet Is Paying Off

AOL appears to be positioned for long term success buoyed by booming programmatic ad spending.

adage.com
4
2
.@MediaPost: Programmatic 37% Of AOL's Revenue. @AOLPlatforms' @alliekline wins @adtech Industry Achievement Award. bit.ly/1xcETLF

RTBlog: AOL: Automating Online? Programmatic Now 37% Of AOL's Revenue

In its Q3 2014 earnings announcement this morning, AOL revealed that it has earned $626.8 million in revenue for the quarter. Of that $473.4 million, AOL Platforms -- the division which houses the...

mediapost.com
2
3
.@AOL_Inc reports 7th consecutive quarter of revenue growth driven by advertising business on.wsj.com/1tM55Mm
.@AOL_Inc Wants to Sell “People-Centric” Ad Campaigns, Too @wsjCMO @WSJ on.wsj.com/1DUBj9d
Congrats @rwlord for topping @Adweek's list of ad tech stars who are building the future of the industry right now! bit.ly/1tuwctO
1
.@adexchanger: @AOL_Inc's Cross-Device Solution Aims To Cure The Advertiser’s Attribution Headache bit.ly/1rHiYpo
1
.@Adweek: @AOL_Inc Gives Advertisers an Alternative to Facebook's People-Based Marketing bit.ly/1ucnT9n
Load more