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FFWD AdvertisingWeek

@adweekcdn

The Official @ICACanada FFWD Advertising & Marketing Week Canada account managed by @GGFM. FFWD is from Jan. 30th to Feb. 3rd, 2017 & the hashtag is #FFWD2017

 Canada
advertisingweek.ca/
Joined September 2009
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Canada’s gender earnings gap starts immediately after postsecondary graduation and widens notably in the first five years in the workforce as men out-earn women ow.ly/apXO30q9unW
Gender earnings gap starts upon graduation and widens quickly, says report

Gender earnings gap starts upon graduation and widens quickly, says report

On average, women earn 12 per cent less than men one year after graduation, and 25 per cent five years after graduation

theglobeandmail.com
WARC's 2019 toolkit with strategic insights for the year ahead has been released. ow.ly/lcsz30mYNSp
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FFWD AdvertisingWeek retweeted
Boost Agents (@boostagents) profile picture
Boost Agents@boostagents12 Sep 2018
Hey! Did you hear? The FFWD Ad & Marketing Week has been rebranded as the I.D.E.A Summit and we couldn't be more excited to attend. Get your tickets here: ow.ly/mjA430lNjzi #IDEASummit #inclusivity #diversity #equality #advertising
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Not sure how to support the women in your workplace? The @3PercentConf Manbassador workshop is just for you. ow.ly/Mswl30lzqvC #IDEAsummit #MaleAllies #inclusivity #diversity #equality #advertising
Image from FFWD AdvertisingWeek (@adweekcdn)
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Facebook’s latest report on the role of social in evolving shopping habits. ow.ly/eBz030i3LSj
Facebook Publishes New Report on the Role of Social in Evolving Shopping Habits

Facebook Publishes New Report on the Role of Social in Evolving Shopping Habits

Facebook's latest research report looks at how social platforms are helping to inform in-store purchases.

socialmediatoday.com
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The Follower Factory - Inside social media’s black market. ow.ly/skOc30i3LKz
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A look at different ad scenarios using AI technology to track consumer emotions and gaze. ow.ly/QS2530hRP1C
Students, Next Generation Day is now Advertising Unlimited. Apply to participate today ow.ly/lXpo30hRLJH
Image from FFWD AdvertisingWeek (@adweekcdn)
Snapchat opens its lens studio to all ow.ly/vvTN30hg0AQ
Now Anyone Can Make a Dancing Hot Dog: Snapchat Opens Lens Studio to All

Now Anyone Can Make a Dancing Hot Dog: Snapchat Opens Lens Studio to All

Snapchat opens a lenses studio for developers and brands to create augmented reality experiences, making it cheaper and easier for brands to buy ads, too.

adage.com
Facebook plans to test pre-roll video ads ow.ly/IjK630hfZdj
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The Annual Topics & Trends Report from Facebook IQ. ow.ly/TUs830hesUy
Our partners at @contagious have released their Most Contagious 2017 Report. Download it here ow.ly/tv3r30he7XS
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AdWords now allows targeting using phone numbers and addresses. ow.ly/3SLo30he7R9
Google AdWords Adds Targeting by Phone Number, Mailing Address

Google AdWords Adds Targeting by Phone Number, Mailing Address

Google AdWords previously only allowed targeting with email addresses, but will its recent move prompt marketers to violate company's terms of serivce?

adage.com
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Users can now follow hashtags on @instagram ow.ly/QExk30he5k6
Instagram Announces New Option for Users to Follow Specific Hashtags

Instagram Announces New Option for Users to Follow Specific Hashtags

Instagram has added a new option for users to follow specific hashtags.

socialmediatoday.com
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LinkedIn's top ten voices in marketing & social media for 2017 ow.ly/Z6j330hbpQ6

LinkedIn Top Voices 2017: Marketing & Social Media

These are the 10 must-know professionals examining everything from animojis to brand image. Professionals are signing up to join LinkedIn at a rate of more than 2 new members per second.

linkedin.com
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What the ‘CX of the Future’ could looks like ow.ly/UNlE30h3yjr
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The State of UX in 2018 ow.ly/lLuV30h3y7x
YouTube's top ten videos for 2017 ow.ly/Rmp730h3xQf
Brands are getting kicked out of the 'Friend Zone'. ow.ly/U5OP30h3qx7
YouTube raising ad prices in 2018 ow.ly/yflF30h3y06

YouTube is jacking up ad prices after a string of brand-safety issues

YouTube is jacking up ad prices by nearly 20% in 2018 following a string of brand safety issues. The platform is looking to capitalize on demand for premium.

businessinsider.com
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