I can't escape the idea that the secret to success at a commercial software company is the willingness of your executive team to engage, every day, on the #1 priority. Such that - in essence - it crowds all the other priorities out of everyone's calendar. I see a lot of teams that find this distasteful, that somehow this is micro-management. They harbor the (delusional) idea they can occasionally talk about a topic, among many, and the teams will internalize the priority, and take action. I hear a lot 'oh I told everyone that last quarter.' In today's WFH world, the vacuum is filled with THE DAILY CALENDAR. 30 minute slots that blot out everything. And then - equally - these same execs will wonder why nothing is moving very fast. Things aren't getting accomplished. Or worse, the team is working on stuff that doesn't seem all that valuable, in hindsight. I don't think I've ever seen this more clearly articulated than in the book Mastering the Rockefeller Habits. It's an old book at this point (2002?), but it's more relevant than ever. I haven't picked it up in 10 years, but now I feel like I need to go read it again. I looked at the checklist and thought, damn, that's it. That's exactly it. @agilescaleup amazon.com/Mastering-Rockefe…