on a quest to accidentally use the em dash correctly
Bangalore
Joined December 2012
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Just began Sons of Anarchy and Deputy Hale could be in complete witness protection, under ten layers of prosthetics, in an underground bunker, and the second he says Sam Crow with that dusty gravel drawl, I’d still know it was Taylor Sheridan
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I love the scent of Bangalore more than the city itself.
There's this particular one you catch on your way in from the airport early in the morning. Or when you get off the bus or a train. I've never figured out what makes it. Maybe it's some combination of a hundred different things that only exist together here, at that hour before the city's awake. It feels like a warm hug and coming back home.
I don't think it's petrichor or the dew. It's so distinctly Bangalore. It makes me all giddy. If you're lucky, you randomly catch it driving down the boulevards of Jayanagar or Gandhi Bazar.
Add to it the aroma of the freshly baked bread from the bakeries in the morning, eucalyptus trees and jasmine garlands being sold by the side of the roads. The faint fumes of those ratchety two stroke engine autos from a bygone era briefly interrupt it. It only lasts a few hours before the city envelops it whole.
I think I treasure it so much because every time I catch it, I'm a kid again. Coming to my grandma's house for the summer.
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Ramp has one of the most goated media strategies right now. The hits keep coming. They really do understand brand ≠ advertising
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made a little something for dinner yesterday using my @FirstClubIndia haul because it was cold and rainy
there's a particular kind of lazy sundays that I absolutely love — afternoon sun spilling through the curtains, a warm cup of coffee, javed bashir's voice humming in the background and a gentle breeze playing with my cheeks, coaxing me into noticing it.
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The mainstream audience in India already uses ‘ChatGPT’ the way they use ‘Bisleri’. More as the category name than a brand.
Being first to market and owning the news cycles has been massive for OpenAI
2002: I'll google it
2015: I'll uber over
2026: I'll GPT it (???). I'll claude it (???)
Why haven't we picked the dominant verb for AI yet?
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Pricing psychology 101. Once the market starts absorbing a higher price, walking back only weakens the positioning. Starbucks in India ran the playbook by increasing the base price by ~11% when the GST was slashed from 18% to 5% back in 2017. Pure aspirational play. A demand cliff could force it but that's a low probability event unless there's legislative action.
the world cup is the one time a sports app should feel effortless. apple ended up with an interface that is so clumsy and the information architecture feels like an afterthought
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