Amy Anderson (@amy_aha) header
Amy Anderson (@amy_aha) profile picture

Amy Anderson

@amy_aha

Solutions Through Research. market researcher. insights professional. Tweets of #mrx #dataviz #mediaresearch #audiencetargeting #consumerresearch #advertising

 Phoenix, AZ
solutionsthroughresearch.com
Joined February 2009
  • Tweets1.3K
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  • Followers182
31Media
Photo by Amy Anderson (@amy_aha)Photo by Amy Anderson (@amy_aha)Photo by Amy Anderson (@amy_aha)Photo by Amy Anderson (@amy_aha)Photo by Amy Anderson (@amy_aha)Photo by Amy Anderson (@amy_aha)Photo by Amy Anderson (@amy_aha)Photo by Amy Anderson (@amy_aha)Photo by Amy Anderson (@amy_aha)Photo by Amy Anderson (@amy_aha)
Gannett is suing Google over ads ca.movies.yahoo.com/movies/g…
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Alphabet’s looking at Hubspot… reuters.com/markets/deals/go…
EXCLUSIVE: Exclusive: Google parent Alphabet weighs offer for HubSpot

EXCLUSIVE: Exclusive: Google parent Alphabet weighs offer for HubSpot

Google parent Alphabet has been talking to its advisers about the possibility of making an offer for HubSpot , an online marketing software company with a market value of $35 billion, people familiar...

reuters.com
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LinkedIn’s Removing Its Lookalike Audience Targeting Option as of Next Month socialmediatoday.com/news/li… via @socialmedia2day
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Relevance in advertising is always key to attention. Targeting capabilities of digital ads seem to be getting better. civicscience.com/digital-ads…

Digital Ads Continue to Become More ‘Relevant’ to Consumers, Especially Gen Z

Looking to drive winning ad strategies this election year? Don’t miss the upcoming webinar What We’re Seeing: CivicScience for Political Advertising, presented by John Dick, CivicScience CEO....

civicscience.com
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The Baltimore Sun is returning to local ownership apnews.com/article/baltimore…
The Baltimore Sun is returning to local ownership — with a buyer who has made his politics clear

The Baltimore Sun is returning to local ownership — with a buyer who has made his politics clear

The return of a struggling newspaper from an investment firm to a local owner would normally be cause for celebration in the troubled news industry.

apnews.com
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San Diego community newspapers poised to revive local journalism sdnews.com/san-diego-communi…
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About half of U.S. pet owners say their pets are as much a part of their family as a human member pewrsr.ch/3JPtwoR
About half of U.S. pet owners say their pets are as much a part of their family as a human member

About half of U.S. pet owners say their pets are as much a part of their family as a human member

Most Americans (62%) own a pet, including 35% who have more than one. And nearly all U.S. pet owners (97%) say their pets are part of their family.

pewresearch.org
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Meta to cut news access in Canada bbc.com/news/world-us-canada…

Facebook and Instagram to restrict news access in Canada

It comes after parliament passed a bill requiring tech giants to compensate publishers for news.

bbc.com
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Gannett sues Google over its alleged ad tech monopoly cnb.cx/3qWv3Tq
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Gannett tiptoes into generative AI, giving humans the last word reuters.com/business/media-t…
Focus: Gannett tiptoes into generative AI, giving humans the last word

Focus: Gannett tiptoes into generative AI, giving humans the last word

Publisher Gannett plans to include generative artificial intelligence in the system it uses to publish stories as it and other news organizations begin to roll out the popular technology that may...

reuters.com
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Amy Anderson retweeted
Nieman Lab (@NiemanLab) profile picture
Nieman Lab
@NiemanLab20 Mar 2023
Yes, negative words in headlines generate more clicks than positive ones. But interestingly, it's *sad* negative words that drive that effect. Words tied to *fear* drive clicks *down*, and those tied to *anger* have little effect at all. niemanlab.org/2023/03/negati…
Image from Nieman Lab (@NiemanLab)
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Very interesting! news.artnet.com/art-world/ch…
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3 newspapers opening in one town! bostonglobe.com/2023/01/03/b…

Welcome to the great Marblehead newspaper war - The Boston Globe

Three outlets — adhering to three different business models — are in the unexpected position of battling it out for the readers of the North Shore town.

bostonglobe.com
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‘PBS NewsHour’ Will Court YouTube, TikTok Alongside Public Television in New Anchor Era variety.com/2023/tv/news/pbs… via @variety
‘PBS NewsHour’ Will Court YouTube, TikTok Alongside Public Television in New Anchor Era

‘PBS NewsHour’ Will Court YouTube, TikTok Alongside Public Television in New Anchor Era

PBS NewsHour's new anchors, Amna Nawaz and Geoff Bennett, will court YouTube and TikTok audiences

variety.com
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90% of U.S. Households Have Internet Service at Home tvtechnology.com/news/90-of-…

90% of U.S. Households Get Internet Service at Home

The majority of those not online at home do not use a computer, according to LRG

tvtechnology.com
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More newspapers may move to mail delivery. localnewsinitiative.northwes…
More Newspapers Consider Pivot to Postal Delivery to Cut Costs and Ease Headaches

More Newspapers Consider Pivot to Postal Delivery to Cut Costs and Ease Headaches

Switching newspaper delivery from costly carriers to the U.S. Postal Service seemed like a no-brainer for Jordan Brechenser, president and publisher of Vermont News and Media. But things quickly got...

localnewsinitiative.northwestern.edu
TV Networks Have a New Role: Farm Teams for Streaming Shows - WSJ wsj.com/articles/tv-networks…
TV Networks Have a New Role: Farm Teams for Streaming Shows

TV Networks Have a New Role: Farm Teams for Streaming Shows

As ratings continue their precipitous decline, legacy broadcasters are now primarily first stops for shows that end up on sister streaming services.

wsj.com
Survey Finds Young People Follow News, But Without Much Joy tvnewscheck.com/journalism/a… via @TVNewsCheck

Survey Finds Young People Follow News, But Without Much Joy

Young people are following the news but aren’t too happy with what they’re seeing, according to a new study. The survey of young people ages 16 to 40 — the older of which are known as millennials and...

tvnewscheck.com
Silicon Desert offers rich environment for startups, advantages over other tech hubs chamberbusinessnews.com/2022…

Silicon Desert offers rich environment for startups, advantages over other tech hubs - Chamber...

Greater Phoenix could become a post-Silicon Valley entrepreneurship hub the world has never seen before according to university officials and business experts.  How so? Through community-based...

chamberbusinessnews.com
Can media companies weather a recession? Executives say they're in stronger shape this time cnb.cx/3OlD8If

Can media companies weather a recession? Executives say they're in stronger shape this time

History shows recessions have led to spikes in media layoffs, but executives say this time may be different.

cnbc.com
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