Ash Rendell PhD (@ashrendell) profile picture

User Experience Designer. Fascinated by the intersection of psychology, behaviour & design. Opinions my own.

Brisbane, Queensland
Joined August 2016
Photo by Ash Rendell PhD (@ashrendell)Photo by Ash Rendell PhD (@ashrendell)Photo by Ash Rendell PhD (@ashrendell)Photo by Ash Rendell PhD (@ashrendell)Photo by Ash Rendell PhD (@ashrendell)Photo by Ash Rendell PhD (@ashrendell)Photo by Ash Rendell PhD (@ashrendell)Photo by Ash Rendell PhD (@ashrendell)Photo by Ash Rendell PhD (@ashrendell)Photo by Ash Rendell PhD (@ashrendell)
Ash Rendell PhD retweeted
Design isn't self-expression and it's not about what makes you feel good. It's about being obsessively curious about the people you're serving and doing the hard work to make things better for them.
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My hot take is that most of us have not adequately processed the trauma of the pandemic. And our sprawling, unprocessed trauma chews away at our brains in myriad ways that make us anxious about why we can’t seem to live our lives as instinctively or as joyously as we did in 2019.
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Oh how I wish more people understood this: stories don’t equal waterfall requirements 👏🏻 👏🏻
I see no point in tracking the work. That implies that you have an up-front tactical plan and need to observe how that plan is progressing. Agile doesn't work that way. You definitely need /real/ stories (that describe your user's problems). Stories aren't waterfall requirements.
And culture change is a long and windy road in my experience…
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😂 whoops 😅
why designers and pms can't get along
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Ash Rendell PhD retweeted
Over the years the most common designer complaint has always been "No one listens" and "UX isn't a priority/understood", so I want to throw something controversial out there: Some of this is our doing. A quick(ish) thread on why and how to fix it 🧵 #uxdesign #design #ux
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Since we’re now in lockdown too, I have time to reflect: at the start of June I submitted my PhD thesis, and the start of July I started a new job after 6.5yrs with my former employer. Adjusting to being a full-time working mum has been hard, but I’m so proud. – at Newcastle, New South Wales
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Ash Rendell PhD retweeted
Good design is the inclusion of business thinking. Great design craft isn’t just the execution, but the understanding. The understanding of the business objectives, user needs, & technical requirements. To hone it we conduct both generative & evaluative research (quant & qual).
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It’s like @andybudd has been inside my head. @cstonestreet thoughts? – at Newcastle, New South Wales
I believe there is a fundamental disconnect between the way designers and business people think. A disconnect that causes a huge amount of personal dissatisfaction. Let me try and explain...
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Any of my design friends have a solution for responsive tables for emails, when the table has >2/3 columns & long headers? #UXdesign
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We’re studying the role of nature imagery in user interface design. Looking for nature and design experts and home users who have shopped online in the last 12mths for interviews. #uxdesign #ecommerce #nature tinyurl.com/rmousrg
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Very proud to have worked for this team for the last couple of years. Keep up the important work, and congratulations! – at Newcastle, New South Wales
We've been nominated for a University of Newcastle Excellence Award in the Equity, Diversity and Inclusion category!🥳Congratulations to all the finalists - so many inspiring and brilliant people up for recognition. 👏👏👏 #womeninSTEM #UoNExcellenceAwards
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I recently got to chat with Robyn Williams for the ABC Science Show Podcast @RadioNational, and I’m excited to share it’s now live! Take a listen & let me know your thoughts: abc.net.au/radionational/pro… – at Newcastle, New South Wales
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I work in an awesome place 😎
Happy Halloween from the cog lab! #models (of cognition)
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One of my colleagues had just had his research on avatar design published, and I highly recommend checking it out to any of my design friends. Congratulations Hussain! – at Newcastle, New South Wales
My first journal paper is up @UON_FEBE @mtpadam ...
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Congratulations to Zach!
A big week to the Newcastle Cognition Lab and Zach Howard: Zach submitted his PhD thesis and ... (well, guess from the photo)
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The moment you get an email reply, and your name is not only spelt incorrect, it’s a completely different name 🤷‍♀️ #whysohard – at Newcastle, New South Wales
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I spent 14hrs today spring cleaning data scripts and files - had to settle for my computer because I can’t do it to my house 🧽 🧹 🧼 #renovations #phdlife – at Morisset - Cooranbong, New South Wales
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I was lucky enough to attend the #CHDsummerschool last year, and can’t recommend it highly enough! For anyone involved in quantitative #research, make sure you attend 👌🏻 – at Newcastle, New South Wales
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