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Ideas with Intention. We’re a full-service Edmonton-based marketing agency that is hell-bent on getting to know your brand inside and out.

Edmonton, Alberta, Canada
Joined September 2009
Photo by zag (@atozag)Photo by zag (@atozag)Photo by zag (@atozag)Photo by zag (@atozag)Photo by zag (@atozag)Photo by zag (@atozag)Photo by zag (@atozag)Photo by zag (@atozag)Photo by zag (@atozag)Photo by zag (@atozag)
A brand that says six things is a brand nobody can repeat. One brand, rebuilt everywhere the work shows up, for our client United Way Alberta Capital Region. Thanks for showing up for this region since 1941, @unitedwayacr
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Last week, we celebrated 17 years of zag by getting the whole team lost in a corn maze. One team won, and the other would like a recount. 🌽
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When a service works, nothing happens, which is why nobody remembers to book it. So we tied Jiffy Lube to the one drive people plan for months. Thanks for keeping us moving, @jiffylubecan
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The Alberta Association of Optometrists is helping Albertans see what they've been missing, and we're proud to be part of the journey. zag developed a series of videos for their eye exam awareness campaign. Book your appointment at optometrists.ab.ca 👁️
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We don't do it for the trophies. But we'll take two. 🏆 Two wins at the 2026 #CapitalAwards: Excellence: Jiffy Lube "Thank You, Canada" Merit: Streamline Control brand refresh All thinking. No filler. atozag.ca
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We're hiring a designer in Edmonton. Someone who cares about the work, collaborates well, and has the portfolio to back it up. full details at atozag.ca/careers
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All thinking. No filler. Now in bench form. atozag.ca
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Creativity. Leadership. Strategy. Today we’re celebrating the women behind it all. Signed by the women of zag. Happy International Women’s Day. #InternationalWomensDay #IWD2026 #WomenInMarketing #WomenInLeadership #signedbyzag
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Are you impossibly organized, a people person, and an expert in follow-ups? zag is on the hunt for an Account Manager to lead client relationships, offer strategic ideas, and keep things running smoothly. Learn more and apply today: bit.ly/4pUyunA
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Looking to refresh your project’s look? Try these colour combos on for size! We asked our talented design team for their current favourite colour combinations, from moody neutrals and soft pastels to high-impact contrasts. Which one is your favourite?
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We were proud to return as the Creative Sponsor of the @IABCyeg 2025 Capital Awards, and even prouder to snag a win for our work with Crystal Glass and Westkey Xibita. Congratulations to our own Kara Paul on being this year’s Director of the Capital Awards. See you next year!
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How do you celebrate 40 years of breathtaking art in the city’s core? With growth in motion. The creative you see here is art created by our design team that began by hand, drawn out in sketches layer by layer and developed into an eye-catching and inspiring brand.
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We gave Sultran Ltd. and Pacific Coast Terminals a full digital refresh. These two play a massive role in moving bulk commodities; now their sites show it. Here's a peek at our work!
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zag is hiring an Account Manager and Account Coordinator to lead client relationships, develop strategic plans, and deliver exceptional results. If you’re a collaborative and analytical thinker, let’s connect. Apply here: atozag.ca/careers/
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Happy Earth Day! Today we share the beauty that’s in the eye of our beholders, with our team’s best snapshots of the wonderful world that surrounds us.
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So proud to share this! We worked with photographer extraordinaire Curtis Comeau to capture the heart of The Good Samaritan Society including the amazing staff and residents at the Dr. Gerald Zetter Centre and Stony Plain Care Centre.
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This shoot was on another level! Here are some BTS looks of the Crystal Glass Spring campaign commercial shoot, filmed at three perfect locations: the Edmonton Home and Garden Show, a stunning home setting, and an automotive shop with a full windshield install!
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Our approach to establishing a high-end luxury brand for the Eleanor Apartment Building Project included bespoke typefaces, chic signage, and a reflection of the vibrancy of Whyte Ave. The result is a luxury residence that offers a lifestyle as exceptional as its branding.
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We loved working with Maclab Development Group to bring out the elegance of the Eleanor Apartment Building Project. Designed for discerning adults, this premium brand highlights refined living and lifestyle integration at its finest. Take a look at some of what we created.
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We’re raising a glass to our photographer friend Curtis Trent, who won a 2025 Applied Arts Photography Award for his stunning work on our Life’s Better with Glass campaign for Crystal Glass. This powerhouse team put so much into this amazing campaign and we love showing it off!
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