If some company, startup or group wanted to disrupt Apple, Meta and Microsoft, same as how they all once disrupted prior giants, and become the new giant themselves. While this will be very ‘hard’ to do, the path to do so I think is clear. A decade ago there wasn’t even a conceivable path to me, but today, I see a path. What you do, get the right mix of XR devs. Both higher-level 3D game dev types but more importantly lower-level devs at the OS and graphics level. Get the right mix of some XR designers. Then get them all the current greatest XR tech. Quest, Beyond, AVP whatever. Then have everyone move out to rather remote locations and work remotely. It’s important they actually live rather remotely, away from any big distracting population in the real world. Not completely isolated, but far enough out that the lack of daily interaction with others, and having people around, and seeing people daily would be a little bit of a bother. The one and only objective is, build the foundations for a spatial telepresence collaborative OS. No zoom. No video calls. No voice calls. Just GitHub and Slack. If you want to experience human interaction with your coworkers, or other (as it could be developed all in the open), then you have to build it. Every day iterating on what exactly can make such a platform effective at truly creating the sense of presence of another. Iterating at how can you get more value from this virtual social space. Then fast forward probably 5 years at least, you’d have a solid basis of some platform which can effectively create a collaborative, spatial, social foundation to enable an all virtual company to feel connected and effectively work together. If you pull this off right, you have the most valuable thing in computing. Even over AI. A virtual environment which can truly make obsolete the need for physical presence is evolutionary. It would completely change the nature of work and cities and living. Not just an iterative step, but a deep fundamental change. You wouldn’t recognize the world after making the need for geographical co-location unnecessary for all knowledge work. It’d completely disrupt Twitter, LinkedIn, Facebook, all prior screen based social mediums. It would become as central to society as the automobile, if not more so. The big players, pretty much anyone entrenched in prior tech success, they won’t be able to pull this off right because they aren’t incentivized to. People tend to work to just solve their own problems. Deconstruct what anyone is doing and it will rest on some problem which afflicts them. What this means, if human social connection and interaction is not a problem in your daily lived life, then at a deep instinctual level it’s not something you’re going to be tuned into in order to solve effectively. Your deepest instincts will be attuned to solving what your real problem is that actually afflicts your daily life. This is the importance of the living rather remotely, and a bit more on the isolated side. Lack of human connection and daily human interaction in the real world needs to be a problem. Enough of a problem that it triggers something deep in your psyche to fix it. Then you route all of that instinct into building this VR OS and platform which can. No one is going to do this as needed just because it could make a lot of money or it’s a good idea. It needs to be a daily lived and experienced problem those working on it are trying to overcome. As I type this I am starting to wonder if maybe that is the root of the hangup with Big Tech and executing on VR software effectively. They hire so many well-adapted successful sociable people probably with families and decent social lives in the real world. For such a demographic daily social interaction and human connection is not an issue, such a group can’t carry adequate incentivization at a deep instinctual level to commit their full brain to solving such a problem.