@benedictpringle

I write about political marketing. Find my book on Amazon by searching - Primed: five election narratives to win your party’s nomination

 London
politicaladvertising.co.uk
Joined October 2008
  • Tweets2.9K
  • Following2.6K
  • Followers3.2K
Article by me >> One year on: what the 2024 election campaigns say about today's political landscape campaignlive.co.uk/article/o…
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autumn!@auautumntumnOct 20
Eric Pratt, the republican running for Angie Craig's open seat in MN-02, left the AI restating his prompt on his website. "The President is not popular, so all messaging should be focused on local politics and needs." lmfao
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The Conservatives’ ‘Birmingham Tapestry’ is an excellent stunt politicaladvertising.co.uk/2…
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The ad industry is getting behind Reform Political Advertising's recommendations for the Representation of the People Bill. The IAB is a key trade body whose membership includes publishers, ad tech and other businesses across the digital advertising industry. @FloEshalomi
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The new silent majority? Voters who don't seek out news. open.substack.com/pub/fwiwne… Good stuff from @likebutterfield in @fwiwnews
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I had an in depth conversation on the @Campaignmag podcast about Andy Burnham’s social media strategy work, with @MaisieMcCabe, Lucy Shelley & Shauna Lewis open.spotify.com/episode/0na…
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Benedict Pringle retweeted
Campaign
@CampaignmagAug 25
*NEW* 🎙 Will Andy Burnham’s social media strategy work? The Campaign Podcast, feat. @BenedictPringle, @MaisieMcCabe, Lucy Shelley & Shauna Lewis buff.ly/Y7p8P02
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New Zealand Labour has launched its 2026 general election campaign slogan politicaladvertising.co.uk/2…
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Benedict Pringle retweeted
People First
@PeopleFirst_ccAug 20
Why Smaller Creators Can Be More Persuasive. @RyanNewYork and Nicole went on The Political Marketing Podcast with @benedictpringle Listen wherever you get your podcasts.
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Benedict Pringle retweeted
People First
@PeopleFirst_ccAug 18
Stop Treating Creators Like Ad Placements. @RyanNewYork and Nicole went on The Political Marketing Podcast with @benedictpringle Listen wherever you get your podcasts.
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Benedict Pringle retweeted
People First
@PeopleFirst_ccAug 12
Why Political Creators Are Finally Going Mainstream. @RyanNewYork and Nicole went on The Political Marketing Podcast with @benedictpringle Listen wherever you get your podcasts.
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Draft California bill sets penalties for influencers who keep mum on being paid for political ads canadianlawyermag.com/news/i…

Draft California bill sets penalties for influencers who keep mum on being paid for political ads

The bill would allow the Fair Political Practices Commission to fine content creators up to US$5,000

canadianlawyermag.com
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Cowley's Law of Election Campaigns states: there is an inverse relationship between how important an election campaign technique is and the amount of media coverage it receives. Proven again by OfCom’s Media Nation 2026. We all need to talk about leaflets more. @philipjcowley
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How can the BBC justify that ad?? Clearly illegal
Benedict Pringle@benedictpringleJul 19
Communications Act 2003 prohibits political advertising. The term "political" is used in the Code in a wider sense than "party political". The prohibition includes, for example, campaigning for the purposes of influencing legislation or executive action by local or national govs
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Communications Act 2003 prohibits political advertising. The term "political" is used in the Code in a wider sense than "party political". The prohibition includes, for example, campaigning for the purposes of influencing legislation or executive action by local or national govs
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Benedict Pringle retweeted
People First
@PeopleFirst_ccJul 10
.@RyanNewYork and Nicole Dunger joined host @benedictpringle on The Political Marketing Podcast to discuss creator credibility, disclosure, and how to run authentic campaigns today. Listen wherever your get your podcasts: politicaladvertising.co.uk/2…

The Rise of Political Influencer Marketing

In an era where media fragmentation makes it increasingly challenging for campaigns to get voters’ attention, influencer marketing is emerging as a powerful tool for political communication. Why ar…

politicaladvertising.co.uk
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Politics spent years dismissing influencers as irrelevant. Now they’re becoming one of the most important ways to reach voters and shape public opinion. So what changed? And how do you use influencer marketing without it feeling forced or inauthentic? politicaladvertising.co.uk/2…

The Rise of Political Influencer Marketing

In an era where media fragmentation makes it increasingly challenging for campaigns to get voters’ attention, influencer marketing is emerging as a powerful tool for political communication. Why ar…

politicaladvertising.co.uk
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Why has politics been so slow to embrace influencer marketing? What’s changed? And how do you do it effectively? I spoke to two people at the forefront of political influencer marketing to unpack all this politicaladvertising.co.uk/2… @RyanNewYork
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5 Digital Lessons From the 2026 Elections (So Far) open.substack.com/pub/people…
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🧵 Ahead of the 10th anniversary of the Brexit referendum vote on June 23rd, we’re sharing 10 Brexit ads over 10 days. First: this ad from the Remain campaign.
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Ten years on from Brexit there are still no rules to prevent lies in election ads. We’ve tabled amendments to stop election ads like the infamous Brexit bus misleading voters again. Email your MP and ask them to sponsor them. It takes 1 minute. 👇 reformpoliticaladvertising.o…
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