VP Financial Services & Cultural Markets, Environics Research
Joined June 2009
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Account registration has the most impact, it's often too long. #kanetixinsights – at Toronto, Ontario
Always start testing at the bottom of the funnel - it's so close to the revenue that it's immediately felt. #kanetixinsights – at Toronto, Ontario
Always A/B test, the moment you make a drastic switch / completely relaunch a site without you risk losing your customers! #kanetixinsights – at Toronto, Ontario
Different segments respond differently, you can't expect the same for different channels. #kanetixinsights – at Toronto, Ontario
Marketing budgets 70% "traditional" / 20% calculated risks / 10% blue sky #kanetixinsights – at Toronto, Ontario
Machine learning in Japan uses predictive modeling to determine price in real time. 78% in auto accident accuracy. #kanetixinsights – at Toronto, Ontario
We know a ton of data about our customers, but we don't use it. Deep CRM is an AI that helps you use it. #kanetixinsights – at Toronto, Ontario
Neural networks are helping AI to learn, a cat could be a head, full body, just the face with whiskers. #kanetixinsights – at Toronto, Ontario
Marijke Hoste - Smarter Marketing in an AI First World #kanetixinsights how can we use machine learning in our marketing? – at Toronto, Ontario
Win-win-win to reduce fraudulent claims & payout faster. Focus on the 3 Rs - relationship, responsiveness and readiness. #kanetixinsights – at Toronto, Ontario
"Ask 5 Whys to avoid the shiny penny syndrome - Get to the source of the issue, focus on it." - Aly Dhalla, CEO of Finaeo #FinTechTO
