Does AI content rank well in search? [Survey + Data study] by Margarita Loktionova / @semrush showing that: * Humans still lead most content workflows : 87% of SEO teams report that their content is either fully created by humans or heavily led by humans. Keeping humans directly involved in production and editing. * 64% of SEOs use a human-led AI-assisted workflow, making it the most common content production model. * Most SEO professionals that use AI content (72%) say they think AI-assisted content performs just as well or better than human-written content in search rankings. * However, after grading 42K blog posts with an AI detector, content classified as fully human-written outperformed content classified as AI-generated or mixed across all top 10 positions. * The gap is most striking at position 1, where pages have an 80.5% probability of being human-written compared with just 10% for AI-generated. Conclusion: Use AI to move faster through research, outlining, and drafting. Then invest the time saved into incorporating expert insights, proprietary data, and other elements that make your content stand out. Read: semrush.com/blog/does-ai-con…