Using advanced AI sizing technology to help some of the world's biggest apparel brands unlock the power of body data.
San Francisco, CA
Joined June 2012
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Fit intelligence has become a core pillar of apparel ecommerce. But not every platform delivers the same results. 📊
If you're evaluating fit intelligence platforms this year, this blog provides a framework for making a confident, data-backed decision.
Read the full blog 👉 lnkd.in/gy6qw3iC
🎽 Uniforms need to fit.
Bold Metrics will be at NAUMD 2026, connecting with uniform and workwear brands focused on reducing returns and getting fit right at scale.
📍 Jackson will be on the show floor, reach out to set up time to chat!
👉 hubs.la/Q04dZs7D0
67% of apparel returns are driven by fit.
When shoppers don’t trust sizing, they hesitate.
When they hesitate, conversion drops.
When they guess, margins suffer.
Fit isn’t a PDP feature.
It’s core ecommerce infrastructure.
📘 Read more: hubs.la/Q043CgZq0
When shoppers feel confident about how something will fit, they buy more and return less.
Confidence during the shopping journey is one of the biggest emotional drivers of conversion. Yet most retailers still rely on discounts to move products instead of building trust in fit.💫
Our latest blog breaks down the psychology of fit, exploring how emotion, trust, and personalized sizing experiences help brands strengthen customer relationships and drive loyalty.
📘 Read the blog here: lnkd.in/eAWP5__y
✨ Today is the first day of Shoptalk Chicago!
💜 Meet Natasha Giftos and see how leading apparel brands are scaling with Bold Metrics.
👉 Catch Natasha on the show floor or book a demo here to chat 👉 lnkd.in/g6JSj8mC
🩺 In healthcare, performance starts with the uniform.
Medical professionals do more than wear scrubs; they rely on them to perform their roles. When you're on your feet for twelve hours or more, fit isn't just about comfort; it's about functionality.
This is why this brand partnered with Bold Metrics.
Sizing scrubs shouldn't be a scrub's job.
Let Bold Metrics handle the heavy lifting.- lnkd.in/e4VNtPm8
For this sustainability-focused lifestyle brand, delivering comfort and consistency meant going beyond a standard size chart. Exceptional fit experiences required accurate insights into how their shoppers really wear and experience clothing.
📌 Read the full story → lnkd.in/eYD3zsNe
✨ Bold Metrics will be headed to the Windy City for Shoptalk Chicago, Sept 17–19!
👉You can find Natasha walking the show floor, or book time with her through the Shoptalk Meeting Portal before schedules fill up!
🏂Burton partnered with Bold Metrics to bring a new level of personalization to their online shopping experience. By implementing our Smart Size Chart across Internationally we have empowered customers to find their best fit with ease.
📌 Learn More → hubs.la/Q03D-Dl40
The results speak for themselves. Shoppers who use the Bold Metrics tool are returning with double-digit increases in repeat orders.
📌 Read the full story → lnkd.in/eBG56suD
📏For decades, vanity sizing distorted sizing standards, eroded consumer trust, and left shoppers frustrated
The future of apparel is not just bigger size ranges. It is inclusive sizing that works.
📌 Read how brands are moving beyond vanity sizing and embracing a truly inclusive future → lnkd.in/ebzcXcmv
📚✏️ Back-to-school season is here and according to Deloitte, parents are feeling the pressure.
👖 That includes fit.
At Bold Metrics, we help apparel brands deliver accurate sizing recommendations that reduce returns, build loyalty, and eliminate first-day outfit stress.
Back-to-school is a proving ground for peak season. Let’s make sure your fit game earns top marks.
Learn more about what Bold metrics has to offer👉lnkd.in/e8BMvqmJ
🚫 Cart abandonment isn’t just noise, it’s one of the biggest signals that something’s broken in your shopping experience.
In our latest blog, we explore why shoppers hesitate and how brands are removing obstacles with transparent pricing and frictionless checkout flows.
See how leading apparel brands are turning abandoned carts into recovered revenue:
lnkd.in/eWjHedj3