Brad Pineau (@BradPineau) header
Brad Pineau (@BradPineau) profile picture

Building @fitly_ai. Former CTO. 25+ years in software. Sharing the agentic coding journey.

Canada
Joined August 2009
This helps me visualize how this can be used thank you
this is the easiest way to understand Jev: LLMs generate answers. Jev makes decisions. that sounds like a small difference, but it actually changes the entire use case. say you give a normal LLM this: “here’s a user, their account history, payment behavior, support chats, device data, etc. tell me if this looks risky.” the LLM might reason through it and return: “yes, this looks high risk.” maybe in JSON if you ask nicely. with Jev, you define the possible decisions upfront: risk: * low * medium * high manual review: * yes * no and Jev returns something closer to: risk = high (96%) manual review = yes (91%) that’s basically the product. it’s not trying to be another ChatGPT. it’s more like an AI-native if statement. instead of: if transaction > $10,000: review() you can start thinking more like: if “does this behavior look suspicious?” > 95%: review() and that opens up a pretty interesting category of software. a few assumptions I had at first that turned out to be wrong: 1. “so it’s just a classifier?” kind of, but that undersells it. the input can be messy real-world context, and you can ask multiple typed questions about that state at once. fraud? churn? escalate? eligible? priority? all from the same input. 2. “so it replaces GPT / Claude?” not really. I actually think the interesting architecture is: Jev decides WHAT needs to happen Claude / GPT reason or generate WHEN deeper intelligence is needed normal code executes the deterministic stuff. Jev becomes the routing layer. 3. “it can’t hallucinate?” this one needs nuance. if your allowed answers are: LOW MEDIUM HIGH Jev won’t suddenly invent: “EXTREMELY HIGH 🚨” the output structure is constrained. but it can still be wrong. HIGH at 92% can still be the wrong decision. so “no hallucinations” doesn’t mean “always correct.” 4. “why not just force an LLM to return JSON?” you can. we already do this everywhere. but you still deal with generation latency, schema validation, retries, weird outputs, confidence estimation and a lot of glue code. Jev is designed around the decision itself rather than text generation. 5. “why should I care?” because most software is ultimately a giant tree of: if this → do that if this → route here if this → escalate if this → reject if this → ask a human Jev is basically asking: what if those if statements could understand messy human context? that’s a much more interesting framing than “another AI model.” I can see this being very useful for: fraud / risk support routing moderation PR / QA automation lead scoring compliance workflow orchestration agent routing especially as the cheap + fast decision layer sitting in front of larger reasoning models. early tech, obviously. but the category itself makes a lot of sense.
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Signs your husband’s an agentic coder: he has a notepad full of new prompts ready to copy paste when he gets back to his desk.
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Signs your husband is an agentic coder: his workouts keep suffering because he comes up with prompt ideas mid-set and needs to type them out between sets and keeps losing his pump. This is one such instance.
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Signs your husband is an agentic coder: every time he gets up from his computer, he’s standing, bent over the keyboard, typing out one last prompt before he leaves.
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Zoe and I lost 230 pounds between us. The tracking was the most difficult part. So we built an app where you just say what you did.
One sentence. four things logged. No forms, no tapping through four screens.
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Kickboxing is great because it’s cardio and you get to good at punching and kicking.
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I like this take, and I think it’s spot on. What an exciting time to be a developer.
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I build software for other people for a living. Today, I shipped something of my own. Never been this excited, never been this proud. Zoe and I made this. 👇
We lost 230 lbs between us, then built the tool we wished existed. Meet Fitly AI: text it "4 eggs, 2L water, weighed 223, did legs" and all four get logged. Seconds, zero tapping. Live today 👉 fitly.chat
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Tomorrow, @fitly_ai meets the world! A chat-first AI coach for fitness & nutrition. Just talk to it and it logs. Building it with @zoepineau has been a blast. She takes the stage 9:30 at the Atlantic Venture Forum in Halifax for our first public soft launch! fitly.chat
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Some bangers here for sure
My 30+ observations on the greatest opportunities in AI agents right now: And some ideas that are keeping me up at night. 1. The new buyer on the internet is an AI agent. Imagine billions of new customers showing up with money to spend but they only shop via MCP. That's what's happening. No MCP server means you're invisible to the fastest growing buyer on the internet. 2. Every franchise system in America (30,000+) needs an agent layer and none of them have one. One founder per franchise vertical. That's 30,000 businesses waiting. 3. Everyone said "distribution is the only moat" a year ago. Now I'd add that the only moat is distribution plus memory. The company that has your audience AND your agent's accumulated context is impossible to leave. 4. Consumer mobile is more interesting than it's been since 2012. Apps can finally DO things for you instead of showing you things. The next wave of $100M apps are being built right now. 5. The most interesting startup nobody has built is an agent marketplace where you rent access to someone else's trained agent. A recruiter spent 6 months training a sourcing agent on healthcare hiring. That agent is worth renting to every other healthcare recruiter on earth. The agent itself becomes the product. 6. A sorta strange phenomenon that's happening right now is agents are developing preferences. Give the same agent the same task 100 times and it starts developing patterns in how it approaches it. Nobody is studying this yet. But the agents that develop good patterns are worth more than the ones that don't. That's a new kind of asset. 7. Dead internet theory is about to become dead SaaS theory. Half the apps you use will quietly replace their support team, their onboarding team, and their content team with agents. You won't notice for months. Then you'll realize you haven't talked to a human at that company in a year. 8. The most valuable data in the world right now is sitting in the support tickets of small or mid tier SaaS companies. Every ticket is a customer telling you exactly what to build next. Mine this. 9. The most interesting pricing problem nobody has solved is how do you price a product when your costs change every time OpenAI or Anthropic updates their model pricing? Your margins can swing 40% overnight based on a decision made in San Francisco. The company that builds dynamic pricing infrastructure for agent-based businesses solves a problem every AI company has. 10. The best AI products feel like they're reading your mind. The worst ones feel like filling out a form with extra steps. 11. An interesting arbitrage I've noticed lately is hiring a human VA for $20/hour to supervise an AI agent that does $200/hour work. The human just checks the output. 12. The managed AI agent business is becoming the new agency model. $5k/month per client. You build it, run it, maintain it. The client gets a digital employee they never have to think about. This will be a $50 B+ category. 13. The first "shadow agent" scandals are about to drop. Employees running personal agents on company infrastructure without telling anyone. Using company API keys. Agents accessing internal docs. IT departments have little visibility into this right now. Lots of opportunity to build companies here. Definitely a painkiller not a vitamin type of business. 14. Right now there are probably millions of agents running on autopilot that their creators forgot about. Still burning tokens. Still sending emails. Still scraping websites. Still costing money. The "find and kill your zombie agents" tool is a product that writes itself. 15. Companies are starting to hire based on someone's agent portfolio instead of their resume. "Show me 3 agents you built that are running right now." It's REALLY early but it's starting. 16. Your Slack archive is a product. Every company's internal Slack has thousands of messages explaining how they actually do things. The company that lets you point an agent at your Slack history and auto-generate SOPs and agents from it will be enormous. 17. We're watching the cost of intelligence fall faster than the cost of distribution. Which means distribution is now the expensive thing. 18. The most underrated asset a human can have in 2026: the ability to sit in a room with another human, make eye contact, and have a real conversation. As AI handles more of the transactional stuff, the humans who can do the relational stuff become disproportionately valuable. The soft skills people used to dismiss as fluffy are becoming the hard skills. The hard skills people spent decades acquiring are becoming the soft ones. 19. There are MANY huge companies to be built around the fact that most people's agents are running on their personal laptops which they also use to browse the internet, check email, and download random files. The attack surface is enormous. One compromised Chrome extension and your agent's API keys, customer data, and workflows are exposed. 20. There's a new type of burnout forming that doesn't have a name. It's not from working too hard. It's from context switching between human work and agent work 50 times a day. Reviewing agent output, correcting it, approving it, reviewing again. The mental load of supervising agents is different from the mental load of doing the work yourself. Some founders are telling me they were less tired when they did everything manually because at least the cognitive pattern was consistent. 21. The cheapest form of market research: search "[your industry] spreadsheet template" on Google. Whatever people are tracking manually is your product. 22. Half the YC companies pivoted within 8 weeks of demo day. Not because they failed. Because agents let them test 5 ideas in the time it used to take to test one. The concept of "committing to an idea" is dissolving. Serial pivoting is becoming the default because 1) AI lets you move fast 2) the world is moving fast. 23. The loneliest job in tech right now is being the only person at your company who understands what the agents are doing. You can't explain it to your boss. You can't hand it off to a colleague. If you leave, everything breaks. You've become a single point of failure for an entire automated system. That person needs a title, a team, and a backup plan. Most companies haven't figured this out yet. 24. Your browser history is the most valuable training data you own and you're giving it away for free. Every site you visit, every product you research, every competitor you study, every pricing page you screenshot. That behavioral data, structured and fed to an agent, would make it understand your business better than any onboarding call. The company that lets you turn your browser history into agent context builds something nobody can replicate. 25. Everyone is building AI wrappers. Nobody is building AI unwrappers. The tool that takes an AI-generated document and tells you which parts a human wrote and which parts were generated. 26. Stripe just became the most important company in the agent economy and they barely had to do anything. Every agent that sells something needs Stripe. Every agent that buys something needs Stripe. They're the payment rail for the entire agentic internet by default. 27. The most undervalued API in the world right now is the US Postal Service address verification API. It's practically free. Every local business lead gen agent needs it. Every real estate agent needs it. Every direct mail agent needs it. Boring government infrastructure is quietly becoming the backbone of agent-native businesses. 28. The concept of "business hours" is for humans. Your agent closed a deal in Tokyo at 3am, processed the payment, sent the onboarding email, and updated the CRM before your alarm went off. 29. What happens when agents start recommending other agents? Your research agent finds that a competitor's sales agent is better and suggests you switch. Agent referral networks are forming organically. The first agent affiliate program is probably 6 months away. 30. Cal dotcom closed their source code. That's the canary. When open source companies start closing up, it means agents were cloning their product too easily. Every open source company is quietly asking the same question right now. 31. "AI for pet groomers" sounds like a joke and that's exactly why it will work. 150,000 of them in America. Zero tech. All scheduling by phone or IG DMs. The joke ideas always win. 32. The thing that will seem most obvious in hindsight: we spent 2025-2026 arguing about which model is best while the entire value was in the orchestration layer. The model is the CPU. Nobody buys a computer based on the CPU anymore. They buy it based on what they can do with it. Makes so much sense in hindsight. What else will be obvious in hindsight? I'll share more notes soon. I can't sleep with all that's going on. Maybe you too. What an incredible time to be building.
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I hope this is not true 😬
Anthropic is buying millions of rare books, scanning and destroying them because legally destruction is the safest option. This was a plot element in the Vernor Vinge novel, "The Rainbow's End", which I read 20 years ago.
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The layoff script every company is running in 2026: “Business is great. Record revenue. Tons of cash. But AI is changing everything, so 14% of us have to go.” No accountability for bad calls or missed competitors. Just blame AI. Then we wonder why the public hates the technology.
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.@tobi dropping truths
JUST IN: CEO of Shopify, Tobi Lütke the ONLY tech company in the top 10 listings on the TSX says that Canada has "Trump derangement syndrome"
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Best time in history to be technical. People say software jobs are going away. The assumption is that the world’s software is mostly built and agents just eat the existing pie. I think we get 100x more software than exists today. Every app you use needs work. SMBs that couldn’t hire devs are about to get them. On-prem systems waiting years to move to cloud. Security backlogs ballooning. IT teams automating workflows that were too gnarly before. Data nobody touched getting connected. Every agent needs someone technical to point it at the right problem and shape the output. Plenty of room for anyone who wants in.
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Paving the way for Mythos!
We’ve agreed to a partnership with @SpaceX that will substantially increase our compute capacity. This, along with our other recent compute deals, means that we’ve been able to increase our usage limits for Claude Code and the Claude API.
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This is a huge deal!
Today, we’re launching the @link wallet for agents. It lets you securely empower agents to spend on your behalf. Your payment credentials are never exposed and you approve every purchase. link.com/agents
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Incredible.
GENER8ION - Storm (ft. Yung Lean)
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Now this looks interesting…
Introducing the new Stripe Treasury: • Hold funds in multiple currencies and stablecoins. • Instantly transfer money to US businesses on Stripe for free. • Pay anyone in 160 countries with just their email address. • Earn credits on balances to apply towards Stripe fees. • Spend funds with a Stripe card. • Get 2% cash back on card purchases. • View balances in the Stripe mobile app. • Use Treasury from any AI app with the Stripe MCP.
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Wait… there’s companies measuring coders on number of tokens used? Thats insane!
The real reason they keep saying AI will take your job
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A wise man once said: The most entertaining outcome is the most likely.
Scam Altman and Greg Stockman stole a charity. Full stop. Greg got tens of billions of stock for himself and Scam got dozens of OpenAI side deals with a piece of the action for himself, Y Combinator style. After this lawsuit, Scam will also be awarded tens of billions in stock directly. The fundamental question is simply this: Do you want to set legal precedent in the United States that it is ok to loot a charity? If so, you undermine all charitable giving in the United States forever. I could have started OpenAI as a for-profit corporation. Instead, I started it, funded it, recruited critical talent and taught them everything I know about how to make a startup successful FOR THE PUBLIC GOOD. Then they stole the charity.
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