Brandon Sedloff

in 10,000+ conversations, no real estate sponsor has told me that the thing they are better than anyone else at is.... accounting.... let us do it your partnership accounting. meet "Deal Admin" by @juniper_square #Retwit view.highspot.com/viewer/61c…

Don't Be an Order-Taker brandonsedloff.substack.com/…

If your in real estate right now, hope is NOT a strategy brandonsedloff.substack.com/…

If you don’t tell your story; someone will do it for you don’t want that. Do you? brandonsedloff.substack.com/…

I always like to anticipate what my clients will need. We're giving out chargers at the IPEM conference to the guests who come on the podcast, rather than hand out a charger in the middle of a conference that has no charge. Tonight's activity is pre-charging the chargers. It's the little things that matter. It takes effort: unboxing, charging, reboxing. I think it'll make a difference because would you rather grab a charger that you need with no juice, with your brand on it, or one that's ready to go? Because Juniper Square has got you, I choose the latter every time. (And the other side of the charger says Juniper Square - clearly not a photo I planned for X)

brandonsedloff.substack.com/… This might be one of the best conversations I've had on how leaders and their teams should be thinking about AI. Hint, it's not about technology. It's about culture, change management, and leadership. Read this and then do yourself a favor: listen to the full episode.

Building an AI Native Investment Manager brandonsedloff.substack.com/…

There is no one right way. Corporate Culture is built around getting people to believe there is a right way and a wrong way. This is false. brandonsedloff.substack.com/…

Ikea might be one of the most brilliant and terrifying places of all time. Both things can be true.

Bill McMorrow - CEO of Kennedy Wilson bought the platform for $57,000 and today they have roughly $38B of assets under management. What principals did he follow? Read on to learn more. brandonsedloff.substack.com/…

This weeks Distribution Digest breaking down my conversation with John Bowman, CEO of CAIA Association. brandonsedloff.substack.com/…

Can someone share some best practices on how to leverage X. My feed is full of stuff I don’t care about and while I get LinkedIn I need help and advice to make the most of this platform. I know it’s important and know I’m not using it right.. pls help

Relationships are not a soft skill in private markets. They are table stakes. Across 140 conversations with private markets leaders, this IS the most consistent theme yet it baffles me how some fail to play the long game. Hint: It's how you treat people when nobody is looking

With hindsight everything makes sense. Looking back on my last 10 years at Juniper Square and it all fits together neatly. But the truth is, in addition to fund and rewarding, it’s been hard, messy, emotional and more. Here is what I’ve learned: open.substack.com/pub/brando…

The opportunity is rarely in what everyone can see. It’s in what takes real operational skill to execute.

For GP's, data is useless unless it changes how you serve the client.

The best private markets businesses don’t just raise capital. They build trust that compounds over decades.

That’s the part most people miss: the best private markets firms aren’t just allocators or operators.

It waited, learned, planted seeds, and then moved hard when the market reset.

Brookfield wasn’t trying to force deals when markets were expensive and everyone else had FOMO.