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I’m thrilled to share that I’m joining Coinbase as Chief Marketing Officer! I’ve long been a fan of @Coinbase as a product and as a disruptive brand willing to fight for economic freedom around the world.
I can’t wait to roll up my sleeves with @brian_armstrong, @emiliemc, and the rest of the team, at a time when the very definition of finance is changing and crypto is finally becoming more accessible and open. Let’s do this 🚀
It’s @catferdon, our new Chief Marketing Officer.
She’s joining Coinbase to help us keep the number of crypto users going up only.
With deep experience championing disruptive technology, most recently as CMO of @CashApp, Cat is the perfect person to steer our mission of onboarding a billion users and increasing economic freedom around the world.
Max and Jeff are out here eating and leaving no crumbs while taking Faire to the top 🚀 @MaxRhodesOK @kolovson
xitter.cf/MaxRhodesOK/status/210…
It was great getting to share our vision, and the progress we’re making towards it, with Kelly Cloonan at The Wall Street Journal: wsj.com/business/retail/excl…
cat ferdon retweeted
It was great getting to share our vision, and the progress we’re making towards it, with Kelly Cloonan at The Wall Street Journal: wsj.com/business/retail/excl…
cat ferdon retweeted
Lives changed today as we unveiled the official B&E Mount Rushmore of CMO’s (As of September 2026)
Tressie Lieberman, CMO at Starbucks
Fabiola Torres, CMO at Gap
Fernando Machado, CMO at Chipotle
Cat Ferdon, CMO at Coinbase
Tune in to the Breaking and Entering live show Tuesday-Thursday at 12pm ET to hear more.
cat ferdon retweeted
Base App is now Coinbase Wallet.
Built for speed. Trade anything, anywhere, without asking permission.
cat ferdon retweeted
Welcome to the timeline where a crypto ad gets nominated for an Emmy.
Your Way Out is up for Outstanding Commercial 2026.
cat ferdon retweeted
I'm hiring a Head of Social Support @Coinbase, and I'll be honest: the bar is high.
I'm looking for someone who is calm under fire, great at social, fluent in crypto and sees every reply as an opportunity to build trust.
If that sounds like you, my DMs are open - let's talk!
cat ferdon retweeted
Excited to advance the adoption of stablecoins! Let’s update the financial system.
Introducing Open USD: a stablecoin built for the internet economy, designed by the businesses growing it.
joinopenstandard.com/blog/in…
not every collab ends with shipping a playable game. obsessed with what the team pulled off for our @ValorantEsports partners
go play!
It’s time to take a break from ranked and play your way out of the system.
Top 200 players win VALORANT sprays. (@ValorantEsports 👀)
escapethesystem.gg
cat ferdon retweeted
Coinbase CMO @catferdon says the biggest misconception about crypto today is that crypto is down:
" There might be some elements that have been higher, but things like stablecoins and prediction markets are literally reaching all-time highs."
EXCLUSIVE: Cat Ferdon (@catferdon) CMO of Coinbase
"You can't buy aura"
"Pressure builds diamond hands"
@coinbase wants to onboard the next 4 billion users, here's why it's now possible:
cat ferdon retweeted
Don't have millions of dollars?
Most big, traditional financial advisors won't even take your call.
Introducing Coinbase Advisor: our SEC-registered AI advisor - delivering professional financial guidance, tailored to you.
cat ferdon retweeted
EXCLUSIVE: Cat Ferdon (@catferdon) CMO of Coinbase
"You can't buy aura"
"Pressure builds diamond hands"
@coinbase wants to onboard the next 4 billion users, here's why it's now possible:
NEW: Inside Coinbase's Latest System Update
"We don't F around"
What it really takes to build the 'everything exchange,' from: strategy, brand, legal, & the chain it all runs on
BTS with @coinbase:
- CEO Brian Armstrong (@brian_armstrong)
- CMO Cat Ferdon (@catferdon)
- VP of Legal Molly Abraham (@mtothekg)
- Head of Base Jesse Pollak (@jessepollak)
Timestamps
00:00 Welcome to System Update
00:34 Coinbase MCP: any AI agent can trade your account in plain English
00:53 Coinbase Advisor, the SEC-registered AI agent, and accounts for agents
01:19 Reaching 4 billion unbrokered people
02:10 The everything exchange, explained
02:47 Operating through four crypto cycles
03:54 Brian's hottest take: the agentic economy
04:29 Why AI agents need crypto rails, not banks
05:09 How many agents Coinbase runs today
05:51 Arbitraging AI costs: 80% of work to 99% cheaper models
07:07 Onshoring global liquidity
07:48 Cat Ferdon on reaching 4 billion users
08:37 Marketing through booms and busts
09:32 The biggest misconceptions about crypto
10:00 The campaigns: Subway Surfers and the NPC ad
11:11 Lessons from Cash App + Hot take: "you can't buy aura"
12:17 Molly Abraham on working with Brian in a regulated environment
13:05 Launching real tokenized securities the hard way
13:43 USDC, Circle, and stablecoins as the killer app
14:50 Suing the government and the open SEC and CFTC
15:10 How AI changes legal, and token maxing by Tuesday
16:40 Jesse Pollak: Base becomes the biggest blockchain in 5 years
17:25 Building a decentralized chain inside a public company
18:44 Base's biggest use cases: trading, payments, and agents
19:10 Tokenized equities and real agent businesses on Base
cat ferdon retweeted
It’s time to take back control.
xitter.cf/i/broadcasts/1qKVmQdWB…
cat ferdon retweeted
The sheer scale of a trillion dollars can be hard to comprehend. Let me put it in perspective. You would have to earn a dollar a year for a trillion years straight to have that much money.
Breaking News: Elon Musk became the world’s first trillionaire as SpaceX shares soared above $150 on its first day of trading. nyti.ms/4uvca5a
you know you struck a chord when people text you about an ad. my phone blew up when this ran during the NBA finals last night (and several texts came from self-proclaimed vest-wearing finance bros). the memes are still incoming and the general gist is: 'i feel seen lol’
love working with this team & glad to know the message landed with so many who are willing to laugh with us
New work from @coinbase is premiering during the NBA Playoffs this week, spotlighting the financial blind spots hiding in plain sight
Proud of everyone who brought this one to life