Operational Intelligence for Luxury Brands | Executive Visibility | Pattern recognition ↓ Finesse Intelligence Group
Las Vegas, NV
Joined October 2017
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#CrackerBarrel learned the hard way: logos are emotional real estate.
Rebranding without cultural intelligence = brand trust erosion. Fast.
Thrilled to be quoted in @Forbes on what brands get wrong when they mess with legacy.
Strategy > Pandering
forbes.com/sites/edw
Most DEI doesn’t survive boardroom scrutiny but is still in the budget, being called something else.
Why?
Because leaders are dammed if they do, dammed if they don’t.
Get Black is NOT a Credential.
#wokeDEI #executiveleadership #blackisnotacredential #ceo #tachellelawson
Chapter 2 of Black Is NOT a Credential: The Corporate Scam of DEI is “The Overcorrection.”
The name says it all. Get your copy
amazon.com/dp/B0DQFGPB6Q
#blackisnotacredential #wokedei #didntearnit #antiwoke #executiveleadership #accountabilitymatters #TaChelleLawson #DEI
TaChelle Lawson retweeted
LISTEN: 6/25 Noon ET @Project21News' TaChelle Lawson @chachelly discusses #Juneteenth on @next_steps_roc nextstepsshow.com nationalcenter.org/ncppr/202…
If your diversity initiatives are not generating revenue, retaining talent, or expanding market share…why are you doing it?
🎯 Book the book that changed everything about DEI.
amazon.com/dp/B0DQFGPB6Q
#leadermindset #deiwithimpact #leadership #tachellelawson #growth #ceos
TaChelle Lawson retweeted
Is DEI Killing Americans?
New show with the very brilliant
@chachelly @KikiRamsey @StefanPadfield @draldiehl and @AIRLAW2001
youtu.be/pfzm5AgX1hQ?si=YT8h…
#DEI #Trump #lafire
Diversity isn’t the issue. People substituting diversity as a business solution is the problem
#DEI #diversity
Is every issue today because of DEI? Nah. Sure, DEI was a scam. Leaders got played. Individuals were excluded because of race and gender.
But if we’re going to return to common sense, let’s use it and acknowledge that the lack of common sense can also cause failure. #DEI
Is DEI the enemy? What if it focused on respect instead of race?
#DEI #woke #antiwoke #BlackisNOTacredential #businessbook #leadership
youtube.com/shorts/ZhQlefJc6…
TaChelle Lawson retweeted
First of all my arguments are not abstract.
I own or invest in hundreds of companies. I know DEI is a positive because I see it's impact on bottom lines. Thats been reiterated by many CEOs.
My definitions of D,E and I are not theoretical. They are actually used. Are yours ?
You have sides. I don't.
I'm an entrepreneur and capitalist. I look for results. That's what I base my decisions on.
Every single person on Twitter could disagree with me. I would still follow the results I see in my portfolio.
Christopher and Jordan, you are running your businesses, building a community, and selling to it. This platform is a target rich environment for you.
You sell hard. As you should.
I respect your efforts. I may vehemently disagree with your positions, but I respect entrepreneurial grind and always will.
But Twitter is not reflective of the real world
Bottom line -
I'll keep on stating my positions on here specifically because they are the opposite of yours, Elon's and others
Unpopular Opinion about Dr. Claudine Gay, former president of Harvard Un... youtube.com/clip/Ugkx_d6-2Ew… via @YouTube
#leadership #Responsibility #Harvard #Antisemitism #racism #Plagiarism #truth
HARVARD, WHERE'S MY MONEY? youtube.com/clip/Ugkxg1dvK_A… via @YouTube
#ClaudineGay #Harvard #ClaudineGayResigns #endwokeness #makeitmakesense #DoBetter #Accountability
Before you post about your initiatives, take a moment to examine why you’re posting - is it to recruit new talent? Be held accountable? Or for a round of applause. We’re well past the place of virtue signaling.
#DEI #Leadership #CompanyCulture
TaChelle Lawson retweeted
Thank u @NAWBO_LasVegas & @phxstaffsonia 4 having me at your meeting last night 2 discuss voting 4 judges. So many amazing women and great companies rep’d. @NewYorkLife @chiccompassmag @AnnParenti @phxstaffsonia @chachelly @Reliv @TaureanCG @figfirm & more #womeninbusiness – at Las Vegas, NV
Many leaders are wondering why their DEI efforts aren’t getting real results.
The answer is simple. It's not being taken seriously. DEI has to be woven into every aspect of the company - not just the HR department.
#DEI #HR #Business #Leadership
Excited to be speaking at #DigitalDealer on October 12th about why inclusion should be the focus of your business.
Over 50% of companies still don’t have #DEI strategy, yet 85% have a supplier diversity program. It’s time to stop playing around and take this seriously. One department can’t carry the entire responsibility.
#SupplierDiversity
Pandemic, homeschooling, sick kids, sick parents, drained employees, scared society, social uprising, #inflation, #workforce shortages, shaky economy, political drama, fractured values, media distortion. I'm surprised only 70% of #leaders are feeling burnt out
It’s not enough to hire/promote the only #POC in the company to #CDO. And if you have, ask yourself if that person is getting the support and resources they need to be successful? We can help your CDO, #management and employees with our tiered-training service. Give us a shout!