Ongoing medical #misinformation – including claims that getting measles is good for you – has fueled the largest U.S. measles outbreak in more than 30 years, hitting South Carolina especially hard with more than 930 cases and about 20 hospitalizations to date, Reuters reports. Local leaders and institutions like churches and schools largely avoid strong pro-vaccine messages since the issue has become divisive, which has led to low measles–mumps–rubella (MMR) vaccination rates in parts of South Carolina, and leaves frontline clinicians to address parents one-on-one. Doctors say this outbreak may signal a new normal of recurring vaccine-preventable disease as trust in long-established childhood shots erodes. 👉 tipaz.org/latest-news/5fy5we…