Chaotic Good (@chaoticgood) header
Chaotic Good (@chaoticgood) profile picture

Chaotic Good

@chaoticgood

Fandoms & Franchises.

 Los Angeles, CA
chaoticgoodstudios.com
Joined April 2016
  • Tweets97
  • Following169
  • Followers452
39Media
Photo by Chaotic Good (@chaoticgood)Photo by Chaotic Good (@chaoticgood)Photo by Chaotic Good (@chaoticgood)Photo by Chaotic Good (@chaoticgood)Photo by Chaotic Good (@chaoticgood)Photo by Chaotic Good (@chaoticgood)Photo by Chaotic Good (@chaoticgood)Photo by Chaotic Good (@chaoticgood)Photo by Chaotic Good (@chaoticgood)Photo by Chaotic Good (@chaoticgood)
We are thrilled to be working with the incredible @JLArmentrout and @acofell to bring this amazing world to life for all the present (and future) fans of #FromBloodandAsh! 🗡👑🖤
The Hollywood Reporter (@THR) profile pictureThe Hollywood Reporter
@THR9 Mar 2023
‘From Blood and Ash’ Fantasy Drama in the Works at Amazon (Exclusive) hollywoodreporter.com/tv/tv-…
‘From Blood and Ash’ Fantasy Drama in the Works at Amazon (Exclusive)

‘From Blood and Ash’ Fantasy Drama in the Works at Amazon (Exclusive)

Anne Cofell Saunders will adapt the novel series by Jennifer L. Armentrout.

hollywoodreporter.com
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Rest in power Jon, you will be sorely missed by all who knew you. Thank you for everything. Our thoughts are with your family, the Lightstorm team and of course the larger #AvatarFamily
Image from Chaotic Good (@chaoticgood)
Avatar (@officialavatar) profile pictureAvatar
@officialavatar7 Jul 2024
“The Avatar family grieves the loss of our friend and leader, Jon Landau. His zany humor, personal magnetism, great generosity of spirit and fierce will have held the center of our Avatar universe for almost two decades. His legacy is not just the films he produced, but the personal example he set — indomitable, caring, inclusive, tireless, insightful and utterly unique. He produced great films, not by wielding power but by spreading warmth and the joy of making cinema. He inspired us all to be and to bring our best, every day. I have lost a dear friend, and my closest collaborator of 31 years. A part of myself has been torn away.” — Jim Cameron
Image from Avatar (@officialavatar)
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Well our weekend plans are sorted. Can't wait to explore #LEGOFortnite. Congrats to @LEGOFortnite and @EpicGames, it looks amazing! 👏
LEGO Fortnite (@LEGOFortnite) profile pictureLEGO Fortnite
@LEGOFortnite6 Dec 2023
How many bricks do you need to build an adventure? All of them.
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Which books do you think really deserve a film or TV adaptation?
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To meme or not to meme? Ask yourself the following questions to decide if a trend or meme is a good fit for your franchise. Is it timely? Does it fit the franchise voice? Is it relevant to the franchise? Is it actually funny? Does legal approve? What else would you consider?
Image from Chaotic Good (@chaoticgood)
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Here's what we've been watching this summer! (Aside from Barbie and Oppenheimer, of course) What have been some of your favorite films and shows of the summer?
Good Omens 2, Silo, I'm a virgo, Teenage Mutant Ninja Turtles, Lioness

ALT Good Omens 2, Silo, I'm a virgo, Teenage Mutant Ninja Turtles, Lioness

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What We're Playing! Give us your some of your favorites...
What we're playing Alice is missing Star Rail Legend of Zelda: Tears of the Kingdom Dead Island 2 Dreamlight Valley

ALT What we're playing Alice is missing Star Rail Legend of Zelda: Tears of the Kingdom Dead Island 2 Dreamlight Valley

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What We're Consuming: The Non-Fiction Edition
What We're Consuming: The Non-Fiction Edition If Books Could Kill, The Secrets of Hillsong, Still: A Michael J. Fox Movie, You Must Remember This, Black on Black: On Our Resilience and Brilliance in America

ALT What We're Consuming: The Non-Fiction Edition If Books Could Kill, The Secrets of Hillsong, Still: A Michael J. Fox Movie, You Must Remember This, Black on Black: On Our Resilience and Brilliance in America

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"All we have to decide is what to do with the time that is given to us ... " And what better place to be on a Friday than in Rivendell. #LEGOlovers
Blueprint drawing of Lego Rivendell

ALT Blueprint drawing of Lego Rivendell

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What makes up a healthy fandom?
Pie chart with equal slices labeled, collectors, fan creators, fan theorists, character fans, actor fans, loremasters, deep divers, coompletionists

ALT Pie chart with equal slices labeled, collectors, fan creators, fan theorists, character fans, actor fans, loremasters, deep divers, coompletionists

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What We're Watching (International Edition)
What We're Watching (International Edition) All of us are dead, Lupin, Dark, Realm of Terracotta, Guardiaon: the Lonely and great god

ALT What We're Watching (International Edition) All of us are dead, Lupin, Dark, Realm of Terracotta, Guardiaon: the Lonely and great god

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Social Monitoring VS Social Listening Social Monitoring is keeping an eye on your mentions, replies, and direct messages. Social Listening is going further and taking a deep dive into ALL publicly available social media content for conversations about your brand or franchise.
Social Monitoring VS Social Listening

ALT Social Monitoring VS Social Listening

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Fans matter! By demonstrating their ongoing passion, fans play a vital role in sustaining global conversation, ensuring continued relevance and therefore adding to the lifetime value of a franchise.
Fans Keep Content Evergreen

ALT Fans Keep Content Evergreen

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Here's what we're watching...the animation edition. Give us your recommendations!
What we're watching (animation edition) -The Legend of Vox Machina -My Dad the Bounty Hunter -Demon Slayer -Star Wars Young Jedi Adventures -Star Trek Lower Decks

ALT What we're watching (animation edition) -The Legend of Vox Machina -My Dad the Bounty Hunter -Demon Slayer -Star Wars Young Jedi Adventures -Star Trek Lower Decks

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A healthy franchise needs ALL of these elements to thrive.
Picture of anatomical model of a man. Text reads Anatomy of a Robust Franchise: Expansive World Continuity of Best Assets Community Participation & One “Voice” Across Platforms Structured Story Gaps/Deliberate Downtime New Canon

ALT Picture of anatomical model of a man. Text reads Anatomy of a Robust Franchise: Expansive World Continuity of Best Assets Community Participation & One “Voice” Across Platforms Structured Story Gaps/Deliberate Downtime New Canon


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At the core of Chaotic Good franchise strategy, where fandom is key, the trust triangle is vital – Logic, Empathy, Authenticity. Check out Francis Frei’s Ted Talk here for more info: ted.com/talks/frances_frei_h…
Triangle Labeled Trust. Each corner is labeled authenticity, logic, and empathy

ALT Triangle Labeled Trust. Each corner is labeled authenticity, logic, and empathy

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We couldn't have said it better ourselves.
Content builds relationships. Relationships are built on trust. Trust drives revenue.

ALT Content builds relationships. Relationships are built on trust. Trust drives revenue.

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Reward fans to fuel the virtuous cycle of contribution
Chart labeled Virtuous cycle of contribution. First circle is labeled Instigator: now content inspires a person to search for more content and other fans. Arrow points to next circle labeled secondary Instigator: community provides pleasure and entertainment. Arrow then points to circle labeled person feels indebted to community. Next arrow points to circle labeled person contributes to community. Next arrow points to circle labeled others praise contribution. Arrow points to circle labeled Positive feedback makes person feel good. And last arrow returns to the person feels indebted to community starting the cycle all over.

ALT Chart labeled Virtuous cycle of contribution. First circle is labeled Instigator: now content inspires a person to search for more content and other fans. Arrow points to next circle labeled secondary Instigator: community provides pleasure and entertainment. Arrow then points to circle labeled person feels indebted to community. Next arrow points to circle labeled person contributes to community. Next arrow points to circle labeled others praise contribution. Arrow points to circle labeled Positive feedback makes person feel good. And last arrow returns to the person feels indebted to community starting the cycle all over.

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Participation in online communities follows the 90/9/1 rule: 1% of people are active creators. 
 9% percent are occasional contributors and 90% percent are consumers of content, never contributing to the conversation. It's the 90% that are the all important broad audience.
a pyramid split into 3 sections labeled creators at the very top, curators and content editors in the middle, and silent consumers at the bottom

ALT a pyramid split into 3 sections labeled creators at the very top, curators and content editors in the middle, and silent consumers at the bottom

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Here's what we're watching right now. NO SPOILERS PLEASE!
What we're Watching Dragon Prince Poker Face Extraordinary Shirinking Daisy Jones and the Six

ALT What we're Watching Dragon Prince Poker Face Extraordinary Shirinking Daisy Jones and the Six

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For fandoms, passion is everything. And fandom pushes franchises forward. The question is, how will you fuel that passion?
Text reads Passion Pushes the needle with Chaotic Good happy face skull and crossbones logo beneath it

ALT Text reads Passion Pushes the needle with Chaotic Good happy face skull and crossbones logo beneath it

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