Coaching has changed! It's not about meetings. It's not about long video analysis sessions with players. It's not about workshops. This generation of players do not care how much you know, how impressive your technology is or how much money you spend on training centres. They want - (and let's be honest it's what players have always wanted) - YOU - your time, your interest, your focus, your coaching! Coaching now - more than ever - is about your ability to build, sustain and grow meaningful, genuine, caring, authentic relationships with every player / athlete you coach AND achieving that through what I call TEN SECOND COACHING. Every opportunity you have to stop, be totally focused on one player - just for TEN SECONDS - grab it like it's the most important thing in your life. And for just that ten seconds, make everything about them - and you - and building a serious relationship. Ask them a question. Listen to the answer. Focus on them. If you do this every day - at every opportunity that presents itself - over and over and over - with every individual you coach - the cumulative effect of those thousands of ten second coaching moments will be so powerful that I promise something remarkable will happen.