Caitlin Kerfin-Smith (@ckerfin) header
Caitlin Kerfin-Smith (@ckerfin) profile picture

Communications @bayer focused on engaging communities across digital channels. Writer & @mujschool alum focused on health and religion news.

St Louis, MO
Joined March 2009
Photo by Caitlin Kerfin-Smith (@ckerfin)Photo by Caitlin Kerfin-Smith (@ckerfin)Photo by Caitlin Kerfin-Smith (@ckerfin)Photo by Caitlin Kerfin-Smith (@ckerfin)Photo by Caitlin Kerfin-Smith (@ckerfin)Photo by Caitlin Kerfin-Smith (@ckerfin)Photo by Caitlin Kerfin-Smith (@ckerfin)Photo by Caitlin Kerfin-Smith (@ckerfin)Photo by Caitlin Kerfin-Smith (@ckerfin)Photo by Caitlin Kerfin-Smith (@ckerfin)
Proud of my cousin, even though she’s going to the rival 🤣💕🎉⚽️
I’m excited to announce my verbal commitment to the University of Kansas! @KUWSoccer Thanks to my family, coaches and friends who have helped me in my recruiting process!! Go Jayhawks! #RockChalk @chiINTER @Inter06red @ImYouthSoccer @ECNLgirls
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This is beautiful I would love to visit some day!
On Thursday, Feb. 16, the United Arab Emirates officially opened the Abrahamic Family House, consisting of a mosque, church and synagogue that face one another on the same square in Abu Dhabi. religionnews.com/2023/02/17/…
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Regardless if this app takes off or not, marketers/communicators should take note of what social media users are looking for: unfiltered, unedited, real life content. #socialmedia #Marketing
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Check it out and big congratulations to our past president on the book launch!
We're going to be chatting about the book in less than 10 minutes. nitter.gq/bobsmietana/status/156…
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Caitlin Kerfin-Smith retweeted
We're live! Join #TeamBayer for a very special concert by the Bayer Philharmonic on our Linkedin page now: linkedin.com/video/event/urn…
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Cheers to the front lines of brand management, community builders and advocates. Happy Community Manager Appreciation Day. Remember to take some extra time away from ques for some self-care and reflection today— it’s not always easy! #CMAD #CommunityManagerAppreciationDay
Happy #CMAD, community friends! We know the hard work, long hours, and dedication #cmgr put into their roles, and WE SEE YOU! Take a moment today to look around at what you've accomplished - YOU are amazing! #cmad2022
Caitlin Kerfin-Smith retweeted
Shout out to all the social media brand managers who live in a digital shit-storm each and every day in order to get the job done.
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How will the platform evolve?
Awesome job @AndySchaul ! Great panel today with @SMCSTL on social and data management. #socialmedia #TeamBayer – at St Charles, MO
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They've worked for this. They've dreamed about this. They belong here. Couldn't have said it better ourselves, @taylorswift13. The #TokyoOlympics women's all-around. 8 p.m. ET tonight. NBC and NBCOlympics.com nitter.gq/NBCOlympics/status/142…
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“Customer service is marketing—if you have to, stop spending on advertising and invest in the contact center because that matters just as much if not more than advertising” —@BlakeMichelleM @awwebinars – at St Charles, MO
More insights on customer experience here 👉 ow.ly/gU3l50FyH7m
If someone comes back to talk to us over and over and we continue to act like we don’t know them and have never talked to them before, that’s not a good experience. – at St Charles, MO
Great stuff from @gradconn @Sprinklr on AI, digital experience and conversational marketing! – at St Charles, MO
Up next at the #AdweekSpotlight is @Sprinklr's Chief Experience Officer, @gradconn. Join us as we dive deep into the new customer experience and how your brand can make the most of emerging trends. adweek.it/NewCX
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“By centralizing the entire customer journey within a conversation, brands simplify the path to purchase and empower shoppers with all the information they need without ever leaving the chat window." sproutsocial-com.cdn.ampproj… #cx #customerservice #DigitalTransformation – at St Charles, MO