How to tell if a deal is dead before the holidays 👀
“Let’s reconnect after the holidays” could mean slow. Or dead.
3 tells:
→ Close date moved, no reason why
→ Four calls, no reply with a date
→ Same as three weeks ago
More in the carousel 👇
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Trust on a complex deal rarely breaks at pricing.
It breaks in the first minute of the call: “So, tell me a little about your business.”
The 5 habits of AEs who never make a buyer repeat themselves 👇
youtube.com/watch?v=q9NmYB_0…
Complex deals rarely die from one big objection.
They slow down, one late answer at a time: the cost comparison for finance, the security answer for IT, the business case for the champion’s boss.
Cobl knows your deal and your past work, so you can reply the same day. 👇
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Prep the deal, not the pitch. 🎯
Your buyer told the SDR, then the AE, then presales. Nobody holds the whole story, so the buyer starts over.
Every retelling costs you trust.
The fix: one page, filled in before every call 👇
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Cobl retweeted
Before @cobl_ai, I was a salesperson at a very large global tech company.
Junior in London, then one of the youngest account executives in France.
The company grew from 4,000 to 11,000 people while I was there.
It was: big deals, long cycles and a weekly forecast that felt like a board meeting..
On complex deals, the salesperson is an internal entrepreneur. They connect the product, pre-sales and tech teams, the partners and the client’s needs.
I loved that responsibility.
But much of the job was done by hand:
→ updating the CRM
→ rebuilding the same slides
→ searching across sources to give the customer the right answer
We had plenty of tools, but few fit our day-to-day reality.
Most sales stacks exist so management can track sales.
A salesperson doesn’t care about tools. They want to understand their client, answer their needs and close deals.
What they need is an assistant, not another interface to learn.
AI won’t sign a deal with a 10,000-person company. That takes connection, emotion and relationships.
Humans.
That’s why we built Cobl: to take everything else off salespeople’s plate, so they can spend their time on what moves the deal forward.
83 connectors. 11 levels. 0 data silos left. 🎮
Your deal is in the CRM. The context, in a call recording. The proposal, in a drive.
Cobl now connects to all of it: Salesforce, HubSpot, Gong, Slack, Notion, SharePoint + 77 more.
Which tool should be level 12? 👇
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Cobl retweeted
Answering an RFP means weeks of manual work. Cobl now does it inside Claude.
→ Reads the full RFP package as-is
→ Finds your past answers, references and certifications
→ Writes the draft into your Word template
→ Flags what's missing before you submit
Set-up video here: youtube.com/watch?v=7e_DEUdr…
September in Cobl 📝
➡️ Drive-style sharing: every knowledge source has an owner who picks viewers and editors
➡️ Access by team
➡️ 1-month free trial, nothing locked
➡️ Credit packs after, auto top-up on Enterprise
What's one doc your team shouldn't have shared with everyone?
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It's only the beginning. ✍️
We started @cobl_ai with documents.
Proposals, slides, RFP responses. We got really good at them.
Then we realized: the document was never the job. The job is actually closing the deal.
And sales is so much more than docs. Prep the meeting. Follow up at the right time. Answer the customer. Figure out what's next. The salesperson is the one holding it all together.
So Cobl is becoming an AI companion for sales. It understands the deal, connects the dots and takes the busywork off your plate.
Spent the last week in Nantes (🇫🇷) with the team pulling this apart and putting it back together.
The goal: make every salesperson feel like they have a great teammate sitting next to them, every step of the deal.
That’s the Cobl we’re building.
Let’s go.
Cobl retweeted
We ran our first RFP response benchmark at Cobl. 10+ models, same RFP, same sources, same knowledge, same requests.
We scored the documents and how each agent worked: reading sources, finding contradictions, following instructions, respecting the user's decisions.
Results:
Astra: 87/100
Opus 5.5: 85/100
Sol 6: 80/100
Opus 5: 79/100
Fable: 74/100
Opus 5.5 is the one to watch. Its response costs $11.32. Astra's costs $68.09. That is 2 points from the top score at about 1/6 of the cost.
The jump from Opus 5 is large. Score: 79 to 85. Cost: $17.10 to $11.32. Delivery time: 93 active minutes to 27. 🤯
Why the gap matters: in an RFP, one missed requirement, one overlooked contradiction or one unsupported commitment can cost you the deal. Every point closer to a response you can submit has real value.
It is not perfect. Opus 5.5 still makes technical commitments that don't always match its financial proposal. A strong overall score can hide an issue you must fix before submission.
More benchmarks soon.
