Codrut Turcanu (@codrutturcanu) header
Codrut Turcanu (@codrutturcanu) profile picture

For B2B coaches and consultants whose blog or emails get read but don't bring clients: I find the one thing stopping them, then rewrite the whole piece

Joined November 2007
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Most agency owners use ChatGPT in a way that quietly kills their positioning. Not because ChatGPT is bad. Because the way they prompt tells buyers they’re replaceable. Let me show you what I mean. Click this: linkedin.com/pulse/most-agen…
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Someone signs up for your free course. They open email one. They open email two. By email four they're still opening. Then the offer lands and they do nothing. You check the numbers. Open rate is fine. Nobody unsubscribed. Nobody replied either.
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I've been writing conversion copy since 2005. Emails, landing pages, sales pages, ads. Clients include Mindi Rosser, Robb Fahrion and Flying V Group, Shane Barker, and 50+ others. With Flying V Group the work was copy and email, besides SEO and blogging. —
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If your list opens and doesn't buy, that's the conversation. Tell me what the sequence was supposed to do.
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One pattern I keep seeing with experienced SEO consultants: They already have strong ideas. What they don’t have is a clear structure behind them. Here's why this matters: linkedin.com/posts/codruttur…
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Multi-location SEO doesn’t get harder because of SEO. It gets harder because of how decisions are made. --- At the beginning, everything feels manageable. You fix things. You optimize pages. You standardize what you can. And it works. --- Then something shifts.
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But the results don’t compound the same way. Because the problem is no longer at the SEO level. --- It’s in how decisions are made across the system. Who owns what. What gets standardized. What gets adapted. What gets ignored. ---
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At that point, SEO becomes harder to “fix”. Not because you don’t know what to do. But because you’re trying to fix something that isn’t SEO anymore. --- Curious if others working with multi-location clients are running into this.
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Codrut Turcanu retweeted
95% of affiliates earn less than $500/month Not because they can't drive traffic Because they get paid once and start from zero every single month I built a network where one sale pays you forever 100% upfront commission + 50% of every monthly payment for life RT + Comment "TAP" and I'll DM you how to join
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Codrut Turcanu retweeted
found a gumroad exploit that's basically free sales and nobody's using it the related products hack here's what most people don't know: gumroad has a "discover" section that recommends products based on what people already bought you can't control if gumroad features you but you can hijack other people's traffic the exploit: step 1: find the top 10 sellers in your niche on gumroad step 2: look at exactly what they're selling. price point. format. title structure. step 3: create a product that's the obvious "next step" from theirs they sell cold email templates? you sell "how to personalize cold emails at scale" they sell a budgeting spreadsheet? you sell "how to automate your budget with free tools" step 4: price yours slightly lower than theirs step 5: use similar keywords in your title and description what happens: gumroad's algorithm sees keyword overlap buyer purchases their product gumroad recommends yours as "related" you get their traffic for free one guy i know does $4-6K/month entirely from related product traffic he's never posted content has zero followers doesn't even have a social media account just has 7 products that sit "next to" top sellers he calls it "digital shelf placement" same reason brands pay millions to be at eye level in grocery stores except on gumroad it's free if you know the keywords the real shit: you can research which products get recommended together buy the top product in your niche screenshot what gumroad recommends after purchase those are your targets reverse engineer their keywords build the "part 2" they didn't make i mapped out the whole system. finding top sellers. keyword extraction. product positioning. title formulas that trigger the algorithm. the "next step" framework. RT and comment "SHELF" - i'll send everything (must be following)
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Codrut Turcanu retweeted
sold my first faceless account last month for $47,000 i built it in 11 weeks let me explain why this is the most underrated play in digital products right now faceless accounts sell for 30-40x monthly revenue. that's not a typo account making $1,200/month = $36K-$48K asset account making $2,500/month = $75K-$100K asset account making $4,000/month = $120K-$160K asset you're not building a content page. you're building a sellable machine the one i sold was doing $1,400/month with a $39 template in a niche i have zero personal interest in. meal prep for night shift workers. found the idea from a reddit rant with 400 upvotes never showed my face. never used my name. never attached my identity to it which meant when a buyer came along asking "can i take this over completely" the answer was yes. because the account wasn't me. it was just a system personal brands can't do this. when you ARE the product the business dies when you leave i kept the template. sold the account. still make passive income from a product attached to an account i don't own anymore now i'm building my 4th one using the same process find overlooked niche on reddit. validate demand. build one ugly template. grow 4 faceless accounts around it. sell the accounts. keep the product. repeat i documented everything from the account i sold. the niche research. the content strategy. the growth timeline week by week. the exact conversation with the buyer. how the deal closed RT and comment 'FACELESS' - i'll send the full breakdown (must be following)
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Codrut Turcanu retweeted
Alright mfs, just crafted a banger How we took a client from a $3K/mo "AI guy" to $100k/mo+ by landing $35K/mo deals with Fortune 500s like BCG, Coca-Cola, BMW in under 6 months Full 17-page breakdown of the exact repositioning framework + how you can apply it (even if you’ve got zero case studies) RT + follow & comment "Doc" and I'll send it
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Most SEO teams still build “content hubs”. And then wonder why AI search skips their site. Here’s the difference nobody explains clearly. A pillar hub is editorial. A node system is semantic. A pillar hub looks like this: 1/ One big pillar post 2/ Many supporting posts 3/ Article to article linking It can drive traffic. But it often fails at defining what your site IS. A node system looks like this 1/ One root entity page 2/ 3 to 6 node pages that define the main areas 3/ Leaf pages for specific intents 4/ Supporting posts that feed the nodes The difference is not word count. It’s FUNCTION. A node page is not “a long article”. It’s a semantic stabilizer. It tells Google and AI systems: - This is the entity. - These are its attributes. - These are the relationships. - These pages control the link flow. Why this matters for agency owners: 1/ Because your clients do not need “more content”. 2/ They need a site that is eligible for retrieval. When you fix the structure: a) You reduce cannibalization b) You concentrate authority c) You make money pages feel natural, not forced If you run SEO for clients and your current plan is “Let’s publish more cluster posts” You’re playing 2019 SEO in a 2026 world. Want me to map your site into a node system? I’ll show you the 5 to 7 pages that should control the entire link graph. –––––––––––––––––––– DM me: agency SEO
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Quick question for agency owners here 👇 As AI search becomes more retrieval-based, I’m curious: - Are you still structuring client sites around classic content hubs, or have you started shifting toward entity / node-based architectures? I’m seeing big differences in how AI systems interpret the two. Would love to hear how you’re approaching this in real client work. @RobbFahrion @neilpatel @mattdiggityseo @indexsy Curious to hear different perspectives.
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