Douglass Hatcher

In storytelling, it’s not about you. It’s about your audience. You’re the mentor. Your customer is the hero. Give your customer the cape! #storytelling

Searches for business storytelling up 133% in the last week. Spotcheck: If you've done this search in the past week, let me know in the comments. P.S. If you haven't tried Google Alerts to automate receipt of news items in topics of interest to you, you should check it out.

Don't model your marketing strategy after huge brands - you will just get lost with your marketing approach. Focus on finding your own unique niche.

Why business storytelling? When was the last time you dreamt in excel spreadsheets, bar graphs, or pie charts? #storytelling

Bad business storytelling: - Brand first - Product first - Sale first Good business storytelling: - Customer needs first - Customer pain point first - Relationships first - Solution first #storytelling

6 Hacks to Communicate Better: - Get your first, cruddy draft out of the way…fast. - Don’t edit as you write. - Proof from the end to the beginning. - Don’t finish a draft and hit send. - Do this instead: Take a walk and let your draft marinate. - Be clear, not clever.

Focus on helping people and building brands that people believe in. Then others will care about your brand and your product.

99% of posts about storytelling that I see don't clearly tell me: -What storytelling is exactly. -How to do it step-by-step. -What works and why. -Its relevant to my day to day. Too much fluff. Not enough practical application. #storytelling

Are you ready to take your communications from good to great in just 3 hours of storytelling training? DM me to find a time for a virtual coffee.

Writing to provide value is truly the foundation for any kind of growth. It's led me to: - Clearer communication - New contacts - Better networking - Increased learning - Greater customer focus - Less reliance on inspiration And I've only been doing it for a few months!

How to Improve Your Next Presentation, According to a Former Ideo Exec: Go to a Bar bit.ly/2RwotPQ #storytelling #businessstorytelling