Anshul Motwani

“The Half Life of Citation” Your citation decays every few weeks and you need to refresh your old content. But knowing what and when is key, @ravishagrwal explained how they do this at @GammaApp and we turned it into a Feature on Zerply[dot]ai

🚨 Today we’re launching Signals Zerply.ai. We’ve been sharpening this for months, and it is what makes our core agent much smarter. A single system to grow in SEO/AEO. So instead of staring at dashboards and wondering what to do next, Zerply tells you the next move. - Reddit gap: which thread to jump into, and what to say - YouTube gap: what video to make, plus a draft script - Competitor pages gap: which pages you are missing, with research done and ready to publish All at AI speed, while you still control what goes live.

🤖 Zerply now builds the actual game plan your team needs to win on AEO. Point it at your brand and it gives you a list: - the Reddit threads to answer, - the YouTube videos to make, - and the listicles you’re missing from. A hit list your team can act on this week. Then the Zerply Agent picks it up and executes: drafts the Reddit replies, writes the video briefs, and ships the pages that back it all up. If you’re serious about AEO and AI visibility, check Zerply.

Claude Sonnet 5 is already the default model for most Claude users. Five jobs you can hand over completely now, with the exact prompts. Which one are you running first? nitter.gq/content_baba/status/20…

11,100+ AI bot visits in the last 30 days 🤯 ChatGPT, Meta, Apple, Perplexity, Amazon, Claude… they’re all crawling our pages. You have no idea how many AI agents are hitting your sites or what they’re doing with that data. Comment “TRAFFIC” to get access for FREE.

Job 4: the ROI calculator for your pricing page. Inputs, formula, fonts, colors. One prompt. A working embed comes back, not a wireframe.

Job 3: a weekly competitor watch. It keeps notes across sessions now. Week 4 tells you what changed since week 1 instead of describing the same homepage again.

Job 2: your dashboards, as screenshots. Export 90 days of Search Console as PDF. Add GA4 screenshots. Ask which pages dropped, by how much, and what they share. It reads exact figures off charts. No CSV cleanup.

Job 1: the whole content cluster. “Build a 15-article cluster around [keyword]. Research the SERPs, write the briefs, draft every article, map the internal links.” You review once, at the end.

Why it’s different: it holds a long job instead of dropping it after 20 minutes. Plans the stages, checks its own progress, runs for days inside an agent setup. Tasks became projects.

Your SEO data has the answers. It just lives in seven tabs. Search Console in one window, GA4 in another, a separate tool for AI traffic, another for what ChatGPT says about you. By the time you stitch it together, the week is gone. Zerply pulls all of it into one chat. Type the question, get the answer from your real data: which pages lost traffic, how many AI sessions GA4 logged, which bots crawled your site, where you show up in ChatGPT answers. One chat for every signal without setting up MCP. Comment "Zerply" to get extra 1-week access. #AskZerply

There's a version of AI-native SEO where you wire Claude into Ahrefs, plug in GSC, write your own marketing skills, glue it together with API calls, and ship one page a week while quietly losing your mind. I know that version well. I built it. Then I built the thing that collapses all of it into one tab. Turns out the smartest move and the simplest one are the same.

Google just launched a dedicated AI visibility report in Search Console. It shows how often your pages show up in AI Overviews, AI Mode, and Discover, broken down by page, country, and date. It's rolling out to a subset of sites first. This is a good step, and it's part of a bigger shift. Microsoft got there first. In February, Bing Webmaster Tools added an AI Performance report that shows how often Copilot and Bing's AI answers cite your content, which pages get cited, and the queries that triggered it. So both major search engines now treat your presence in AI answers as something worth measuring. That tells you where search is heading. Here's the part worth understanding: both reports show citations and impressions, not clicks. It reflects how AI search works now. When someone gets their answer inside an AI response, they often don't click through. For years, more searches have ended without a click because the answer sits right on the results page. AI answers push that further. So how should you think about AI search? Three shifts: 1. Treat AI visibility and citations as a real KPI, alongside traffic. 2. Write content that's easy to quote. Clear answers, strong structure, evidence, named expertise. 3. Look across every engine, not one. Your audience asks Google, Bing, ChatGPT, Claude, and Perplexity, and no single report covers all of them. That third point is why we built Zerply. See how every model talks about you across engines, then create content that earns the citation.