Jeremy Rodgers

A B2B firm's site logged 36,000+ impressions in nine months but only 30 organic users. After a rebuild around semantic SEO it went from 18 to 213 weekly users. Our case study: contentifai.agency/from-invi… #SemanticSEO #AISearch

We cut our own blog from 127 posts to about 64. Issue 1 of Final Pass explains why twenty posts a month becomes a maintenance bill, and the competitor test we now apply to every post: contentifai.agency/final-pas… #ContentStrategy #B2BMarketing

71% of B2B marketers believe they communicate a distinct brand position (Dentsu, 2024), yet most B2B brands still sound the same to their buyers. Why it happens and how to stand apart: contentifai.agency/the-b2b-c… #B2BMarketing #ContentStrategy

Setting 2027 budgets? 56% of B2B marketers find it hard to attribute ROI to content (CMI), and with sales cycles near 10 months (6sense), last-click reports miss most of it. Our guide to measuring what matters: contentifai.agency/content-m… #ContentMarketing #B2BMarketing

We checked 37 UK agencies that sell B2B content and AEO, on their own websites. 21 publish no price; AI visibility monitoring starts at £149 a month. Every firm gets a "go elsewhere if" line, ours included. contentifai.agency/b2b-conte… #AEO #B2BMarketing

For B2B questions, LinkedIn is the second most-cited source in AI answers. Your follower count isn't why: half the cited creators have under 10K followers, and likes showed no meaningful link with citations. contentifai.agency/social-me… #AEO #AIVisibility

A B2B buying committee can include 6 to 12 decision-makers (CMI, 2025), and an executive weighing up risk needs a different format from a technical evaluator reading API docs. Match formats to role and buying stage: contentifai.agency/the-conte… #B2BMarketing #ContentStrategy

Stuck for a fresh line? Some of the best copywriting ideas come from a good book, an oat milk brand and the billboards on your way to work. Five unlikely places to look: contentifai.agency/copywriti… #Copywriting #ContentWriting

Writing for search now means writing for AI assistants too: answer the question in your first few sentences, use descriptive headings and back claims with sources. Our updated guide to SEO and AEO copywriting: contentifai.agency/seo-copyw… #Copywriting #AEO #SEO

PSD3 and the Payment Services Regulation are the next rulebook for European open banking, and most firms are planning for 2028. Our updated guide covers what changes, from permission dashboards to payee name checks. contentifai.agency/open-bank… #OpenBanking #PSD3 #Fintech

Stanford HAI found specialised legal AI tools gave incorrect information more than 17% of the time (2024). Why every AI-assisted claim needs a human check before it goes live: contentifai.agency/ai-halluc… #AIContent #B2BContent

For B2B marketers, ChatGPT is a work tool and a channel: buyers now ask AI assistants to compare options and suggest suppliers. Practical uses, common mistakes and what to measure: contentifai.agency/chatgpt-m… #ChatGPT #B2BMarketing

A B2B website should tell a visitor three things quickly: what you offer, who you serve and where to go next. How to structure the homepage, service pages and content hub so people and AI tools can follow it: contentifai.agency/b2b-websi… #B2BMarketing #WebsiteStructure

Zero-click search and AI answers are high on B2B marketers' agendas this month. If buyers get the answer without visiting your site, aim to be the source it draws on, and track visibility alongside clicks. contentifai.agency/visibilit… #ZeroClick #AEO

The AI Act's high-risk rules for credit scoring and insurance pricing now apply from December 2027, but Article 50 kept its date: firms must tell people when they are dealing with AI. What the delay changes for European finance: contentifai.agency/eu-ai-act… #EUAIAct #FinTech

Heavy em dash use is now linked with machine-written text. Our guide covers what the em dash is for, how to type it on any device, and why we keep it out of our own copy: contentifai.agency/em-dash-w… #Copywriting #WritingTips

The quickest way to better Gemini output is a better brief. Ten prompt tips and three reusable templates for B2B content, plus why a person should still edit every draft: contentifai.agency/content-m… #Gemini #AIWriting

Google no longer shows FAQ rich results, but the markup still helps AI tools read your facts. The five schema types most B2B sites need, starting with Organisation: contentifai.agency/schema-ma… #SchemaMarkup #AEO

Google's raters judge pages on Experience, Expertise, Authoritativeness and Trust, and AI tools face the same credibility question when they pick a source. The most common B2B gap: articles with no named author. contentifai.agency/eeat-expl… #EEAT #AISearch

A B2B content team needs a small set of AI tools, each matched to one job: research, drafting, editing, and SEO and AEO checks. The human editor still wins on truth, original insight, voice and judgement. contentifai.agency/ai-writin… #AIWriting #ContentMarketing