Digital marketing, cx consulting for the world's most important brands | #1 Content Marketing Blog & Social Media Podcast Series: https://xitter.cf/t.co/qjAhBBBFsM

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Joined September 2008
Convince & Convert retweeted
Dear #HESM friends. New research report from @convince I helped with shows some of the biggest opportunities for HE marketers are: 1. YouTube 2. More student UGC 3. More career, fin aid, and housing content Also, this is one of my favorite charts from the report:
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Convince & Convert retweeted
social media updates you NEED to know 👇 🫣 TikTok is planning to BAN links to e-commerce sites like Amazon 👀 And with that, TikTok is removing its Storefront integration feature with Shopify and other vendors on 12th September 💬 Instagram is testing the ability for “public accounts to share comments from any public feed post / Reels to their Stories” 💸 X, aka Twitter, has released a new dashboard for the Creator Ads Revenue Share Programme, which shows which time period they’re being paid for 🫶 YouTube has released some info for Shorts creators which include the fact that YouTube will not be considering extending Shorts length any time soon, and that Shorts views are not measured by when it appears on the screen but with viewer interest 👯‍♀️ YouTube also suggested that Shorts creators should include content for the audience, not the algorithm 🙄 X, aka Twitter, is looking to remove headlines from news links for “improved aesthetics” 🔊 Instagram is allegedly working on the ability to reply to Notes with a voice message 🤑 TikTok has launched “Search Ads Toggle” which allows brands to serve ads in TikTok search results 📲 Twitch is officially testing a TikTok-style clips feed 🤭 X, aka Twitter, is trying to incentivise advertisers back to platform with $250 in ad credit when “select businesses spend $1,000 or more on a new campaign” 📹 Instagram is allegedly working on “video” Notes 🤖 Meta has confirmed that non-personalised feeds are coming to Facebook and Instagram to comply with Digital Services Act (DSA) in the EU 🤷🏻‍♀️ BeReal has launched a Friends of Friends feature, where you can see what your friends’ friends are posting (does anyone still use BeReal?) 🥳 Threads has FINALLY launched desktop capability And this isn’t one you NEED to know but Instagram are testing the ability to check astrological compatibility via a new Sticker 🦂 And that's all for now folks! See ya'll next week for the next bunch of updates 👋💜
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Convince & Convert retweeted
when you work in social media use social media on your breaks and scroll social media after work
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Convince & Convert retweeted
It’s 2023: People want to buy from people (Not faceless brands)
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Convince & Convert retweeted
The devil works hard, but @Barbie’s marketing team is INSANE Small visual thread of all their awesome work as of late:
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Convince & Convert retweeted
being a social media manager 🤝 hating social media
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Convince & Convert retweeted
the holy trinity 💫
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Convince & Convert retweeted
social media updates you NEED to know 👇 📊 Instagram is allegedly working on the ability to add polls in comments 👀 Twitter now officially prioritises Verified accounts, announced by Elon Musk today (25th April) 💫 LinkedIn now allows you to highlight “Top Skills” in the About section of your profile 🔍 TikTok has added a new SEO feature called ‘Featured Answer’ which highlights the top answer for that search query, with written context 💸 Twitter announced that you HAVE to be subscribed to Twitter Blue, or Verified Organisations in order to continue running ads 🫣 Twitter seems to have reinstated blue checkmarks to celebrities, brands etc that haven’t paid for it 😳 Twitter gave Verification to a FAKE Disney profile, which was tweeting vile content before it got suspended 💬 Instagram’s Twitter alternative, Barcelona, is slowly taking shape. The app will be a “standalone decentralized social network for sharing text updates.” 🥲 A bug in Meta’s ad system meant that some advertisers woke up on Sunday (23rd April) to a SIGNIFICANT overspend, with some ad buyers reporting CPMs going up by 200-500% 🙄 BeReal is allegedly working on “Bonus BeReal” which allows users to post two more times that day if they post on time ✨ TikTok now allows you to see real time analytics, seeing metrics for videos by hour and day 🎶 BeReal integrated with Spotify recently, but is allegedly working on an Apple Music integration too 🔗 TikTok looks like it could be introducing Link in Bio for registered TikTok Business accounts And that's all for now folks! See ya'll next time 👋💜
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Convince & Convert retweeted
Let's all stop pretending that social media content calendars are all pristine and perfect objects and just embrace the fact that they are always evolving works in progress and generally a bit chaotic?
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Convince & Convert retweeted
For your FYI: saying "SEO optimization" is like saying "ATM machine"
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Convince & Convert retweeted
Some of the best social media managers aren't working at the biggest or flashiest companies. They are on a small team (of one) spread across multiple platforms - holding down the brand voice, company updates, community management, content creation, and so much more
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Replying to @convince @LatelyAI
The key is to use AI to enhance, not replace 💚
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Convince & Convert retweeted
it's national bird day and i'm about to make it everyone's problem
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Convince & Convert retweeted
Friendly reminder: Just because your social media manager makes content creation look 'easy' doesn't mean it is
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Convince & Convert retweeted
Marketing isn't about what you think people should do. It's about understanding why they do it.
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Convince & Convert retweeted
I tried to apply my marketing skills to my dating life, but it turns out women don't respond well to being called a 'target audience'. – at Bengaluru South, India
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Convince & Convert retweeted
Are you really a social media manager if 79% of your camera roll isn't filled with screenshots you're never going to look at again?
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Convince & Convert retweeted
Scheduling your content is self-love. 💕
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Convince & Convert retweeted
Content marketing ≠ media company.
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