Interactive copywriting guides for SaaS. Become great at research for free: https://nitter.gq/t.co/rQ67jugjl7 Follow me to learn fresh & tasty #copywriting tactics.
Joined November 2021
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Did you know Cosmo Kramer was a #copywriter ?
It's true.
Folks have even swiped the ad he wrote to sell Jerry's van (more on this ⬇️)
In fact, there are 5 sticky #copywriting lessons we can learn from the original hipster doofus.
#1 one doesn't get used enough…[read on]
CopyGuide retweeted
Want to know how to turn a #CrapCaseStudy into a success? Check out this great guide from @copy_guide: buff.ly/3AfUhNJ #caseStudy #copywriting
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Looking for copywriting exercises to boost your persuasive skills? 🏋️
From learning the craft to practicing writing techniques, @copy_guide's got you covered!
🤿 Dive deeper at the link: buff.ly/3JxobkH
Via @NickKolenda 's newsletter today...
Some websites (e.g., Amazon, TripAdvisor) don’t allow reviews with profanity, but a new study shows that profanity is damn persuasive (Lafreniere, Moore, & Fisher, 2022). #neuromarketing #copywriting #marketing 1/3
Turns out, swearing is persuasive because:
Stronger Meaning. Swear words (e.g., damn) communicate more intensity than standard adverbs (e.g., very).
Taboo words are socially risky, so the reviewer seems more passionate about their feelings by taking this risk.
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I've seen this phenomena as well when A/B testing copy variations. Here's a fun case study that supports this: copyguide.co/crap-case-study… #copywriting
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CopyGuide retweeted
Copy Strategy: 7 Unskippable Steps For Copywriting Success via @copy_guide buff.ly/3Q0pbQT
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Video Script Copywriting: 5 Proven Formulas To Follow via @copy_guide buff.ly/3QIJimy
Want to improve your startup's messaging in 2022?
Start with your value proposition. This free interactive guide helps you:
✅ uncover what makes your brand unique
✅ create messaging that stands out
✅ craft conversion-optimized homepage copy
Try it:copyguide.co/valueprop/
CopyGuide retweeted
The very best thing the very best marketing can do is bring the future reality of ownership — the very best product or service experience — into the present.
Anything else is either lying … or insufficient. – at Portland, OR
Level up your #marketing in 2022 by gaining kick-ass customer research skills now.
This free step-by-step guide + toolkit helps you:
✅understand the psychology of your customers
✅uncover your REAL competition
✅create messaging that stands out
Try it: copyguide.co/customerresearc…
Improve your #marketing in 2022 by gaining kick-ass customer research skills now.
This free interactive guide shows you how to:
✅ understand the psychology of your customers
✅ uncover your REAL competition
✅ create messaging that stands out
Try it 👉 tinyurl.com/yckv7j9s
'Authentic marketing' is a cringey buzzword. And you can’t fake this shit by championing a trendy cause or trying to make your brand something it’s not.
Companies do pull it off though. Like Patagonia, which posted this ad highlighting the environmental impact of consumerism.
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If you found any of these Kramer-esq #copywriting tips useful, please retweet this thread so others can learn & get a kick out of it.
+ follow me for more strange and unusual conversion copywriting/messaging tips.
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